June | 2013 | Amusing the Zillion

Archive for June, 2013

Photo Album: Preview of Parachute Jump LED Lights

Posted in amusement park, Photo Album, Photography, tagged Bruce Handy, Central Amusement International, lighting, Luna Park, Parachute Jump, Zamperla on June 21, 2013| 4 Comments »

Parachute Jump Lighting Test, Coney Island. June 20, 2013. Photo © Bruce Handy

On Friday night in Coney Island, the landmark Parachute Jump will be lit with 8,000 LED lights. Brooklyn’s Eiffel Tower will have enough bling to be visible from outer space, advance reports claim. The lighting was installed by Zamperla’s Central Amusements International, which operates Luna Park. Last night, the crowd on the Boardwalk was treated to a dazzling preview of the light show and Coney Island photographer Bruce Handy took this series of photos. “Parachute Jump vibrating to the beat of mermaid’s soul vibrations,” he said, in anticipation of Saturday’s Mermaid Parade.

Parachute Jump Lighting Test, Coney Island. June 20, 2013. Photo © Bruce Handy

Originally designed by a retired Naval commander to train military paratroopers in the 1930s, parachute towers were soon modified into amusement attractions when civilians clamored to ride. Coney Island’s Parachute Jump first wowed visitors at the 1939-40 New York World’s Fair. Afterwards, the ride became the star attraction at Steeplechase, the world-famous amusement park that opened on Coney’s fabled shore in 1897.

Parachute Jump Lighting Test, Coney Island. June 20, 2013. Photo © Bruce Handy

Along with the pier, the Jump’s tower is the sole survivor of the park that once billed itself “Coney Island’s Only Funny Place, Where 25,000 People Laugh at One Time.” The city-owned landmark’s proximity to the Brooklyn Cyclones’ stadium gave it a new lease on life when the ballpark opened in 2001.

Parachute Jump Lighting Test, Coney Island. June 20, 2013. Photo © Bruce Handy

Summer officially arrives this weekend. Friday night’s lighting ceremony will be followed by Coney Island’s first fireworks show of the 2013 season and Saturday’s 31st Annual Mermaid Parade.

Parachute Jump Lighting Test, Coney Island. June 20, 2013. Photo © Bruce Handy

Half-Pipe Debuts at Coney Island Skateboard Clothing Shop

Posted in amusement park, News, video, tagged Coney Island, entertainment retail, Retail, skateboard, skateboarding, Thor Equities, Wampum on June 20, 2013| 5 Comments »

A half-pipe skateboard ramp popped up over the weekend in Wampum’s Coney Island pop-up shop. It really turned our head! The ramp brought to mind the Minnesota State Fair, where we saw local skateboarders perform in Lair Skatepark’s X-Zone. Located in Thor Equities “Retail Ride of A Lifetime” Building, which has neither arcades nor amusements, the indoor half-pipe at least brings something unique to Coney Island. It could be year-round “entertainment retail” if the skate shop, which is leasing the space for the summer, decides to stick around.

During the rezoning hoopla in 2008, the City proposed the creation of “entertainment retail” in the part of the former 60-acre amusement area designated “Coney East,” yet struggled to come up with viable examples. At a Municipal Art Society panel, Brooklyn Director of City Planning Purnima Kapur replied to a question from the moderator by mentioning Dave & Busters and ESPN Zone, laser tag and virtual reality. Yawn. An indoor ramp where you could see skateboarders do tricks where you also try out and buy boards would be cool.

Wampum Skate Shop in Coney Island. June 1, 2013. Photo © Tricia Vita/me-myself-i via flickr

Wampum, which bills itself as a “lifestyle clothing brand and skate shop” and has locations in Bridgehampton and Nolita, opened the 2,500 square foot shop on Coney Island’s Stillwell Avenue for the summer season. When we interviewed Wampum co-owner Lennon Ficalora in April, he talked about putting in a ramp. For now, employees are using it for demos to draw people inside the cavernous store. Will local skateboarders be able to give it a go? They’re looking into the logistics of having the public sign waivers, Wampum’s skateboarding sales clerk said.

Update: This Wampum location closed for the season after Labor Day Weekend. Throughout the summer, the half-pipe was used by store employees for demos and as a stage for a rock band. It did not open to the general public.

T shirts, caps and boards for sale at Wampum Coney Island on Opening Weekend. May 27, 2013. Photo © Tricia Vita/me-myself-i via flickr

Thor’s Coney Island: Shoe Store Invades Amusement Area

Posted in Coney Island Redevelopment, Real Estate, Redevelopment, tagged arcade, Coney Island, Rainbow Shops, Retail, Retail Ride of a Lifetime, Shoes, Stillwell Avenue, Thor Equities, zoning on June 18, 2013| 6 Comments »

Shoes galore at Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in the New Coney Island. June 15, 2013. Photo © Tricia Vita/me-myself-i via flickr

The latest chain store to invade Coney Island’s amusement district has opened and it is neither “hip” nor “glitzy,” words used by the mainstream media in recent weeks to describe the chainification of Coney’s Surf Avenue. Over the weekend, Rainbow Shops, which sells discount clothing and shoes, opened on the Stillwell Avenue side of Thor Equities’ “Retail Ride of a Lifetime” Building, across the street from Nathan’s Famous. Shoot Out the Star, Basketball, Balloon Dart and Water Racing as well as the Fascination Arcade were among the amusements in the Henderson Building, which was on this corner until Thor CEO Joe Sitt demolished it in 2010.

This is the new retail building flaunting two ARCADE signs but no arcades, despite the fact that 15% of amusement frontage was required by zoning regulations to obtain the Certificate of Occupancy from the City. We wrote about this sham last week. The “ARCADES” remain vacant. Apparently, having an ARCADE in name only is fine with the City. Anything goes as long as Thor’s Coney Island has shoes galore!

ARCADE sign on Thor Equities Retail Building with No Arcade on Stillwell Avenue, Coney Island. June 1, 2013. Photo © Tricia Vita/me-myself-i via flickr

The 2,500 square foot Rainbow Shop, the maximum size allowed by the Coney Island Rezoning of 2009, is filled with aisle after aisle of shoes in shoeboxes, just like a warehouse outlet. It’s as if the store owners expected the “PEDESTRIANS GALORE” (“4.7 million subway riders visit Coney Island every year, 13 million people visit the beach every season and over 100,000 people visit Coney Island’s Luna Park on the 4th of July!”) touted in Thor Equities property description to arrive shoeless.

Shoes Galore at Anchor Store # 7 at Joe Sitt’s Flea by the Sea. July 12, 2009. Photo © Tricia Vita/me-myself-i via flickr

In 2008, Thor Equities dismal flea market on the Coney lot where the Tornado Roller Coaster once thrilled had vendors selling clothing and shoes, both new and used. At the time, it was a reminder that Joe Sitt’s pitch book unsuccessfully used to lobby Borough President Marty Markowitz for 10,000 square foot retail touted flagship retailers such as Abercrombie & Fitch, Gap/Banana Republic, and DSW (“Thousands of shoes…prices you love”). Now it appears to have been a dress rehearsal for Rainbow Shops. The Brooklyn-headquartered retailer has 28 stores in Brooklyn and over 1,000 locations nationwide.