Advertisements
Feeds:
Posts
Comments

Posts Tagged ‘Rainbow Shops’

Rainbow Shops

Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in Coney Island. May 3, 2014. Photo © Tricia Vita via flickr

Last June, Rainbow Shops, a retail chain featuring discount clothing and shoes, opened on the Stillwell Avenue side of Thor Equities’ “Retail Ride of a Lifetime” Building across the street from Nathan’s Famous. At the end of October, Rainbow closed and was emptied out, but now they’re baa-ack with sun hats and flip flops galore. The Bloomberg administration’s 2009 rezoning of Coney Island’s amusement area allows accessory retail on the block where Shoot Out the Star and other games once amused in the demolished Henderson Building and where they would no longer be able to afford the rent.

Founded in 1935 and headquartered in Brooklyn, Rainbow Shops and sister brands have over 1,000 locations and join a slew of chains and franchises leasing space in the new Coney Island, including It’Sugar, Applebee’s, Johnny Rockets, Burger-Fi and Subway Cafe.

Thor Equities

Flipflops galore at Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in the New Coney Island. May 3, 2014. Photo © Tricia Vita via flickr

Meanwhile, the dummy “ARCADE” next door to Rainbow Shop remains as vacant as ever. Thor’s retail building continues to flaunt two ARCADE signs but no arcades, despite the fact that 15% of amusement frontage was required by zoning regulations to obtain the Certificate of Occupancy from the City. ATZ wrote about this sham in June 2013 and again in October 2013. We tweeted about it last week.

Apparently having an ARCADE sign is fine with the City’s Department of Planning and Department of Buildings as long as the space is not occupied by say a chain store? Aww, don’t be cynical. The Funny Face, Steeplechase Park’s ubiquitous symbol of merriment, smiles down from the marquee. As the sign atop the building says: “Thor Equities and Brooklyn Welcome You to Coney Island!”

DUMMY ARCADE

DUMMY ARCADE sign on Thor Equities Retail Building where THERE IS NO ARCADE. Stillwell Avenue, Coney Island. May 3, 204. Photo © Tricia Vita/me-myself-i via flickr

Share

Related posts on ATZ…

March 17, 2014: Will Rides Return to Thor Equities Vacant Lots in Coney Island?

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

June 18, 2013: Thor’s Coney Island: Shoe Store Invades Amusement Area

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Advertisements

Read Full Post »

Thor's Coney Island

Shoes galore at Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in the New Coney Island. June 15, 2013. Photo © Tricia Vita/me-myself-i via flickr

The latest chain store to invade Coney Island’s amusement district has opened and it is neither “hip” nor “glitzy,” words used by the mainstream media in recent weeks to describe the chainification of Coney’s Surf Avenue. Over the weekend, Rainbow Shops, which sells discount clothing and shoes, opened on the Stillwell Avenue side of Thor Equities’ “Retail Ride of a Lifetime” Building, across the street from Nathan’s Famous. Shoot Out the Star, Basketball, Balloon Dart and Water Racing as well as the Fascination Arcade were among the amusements in the Henderson Building, which was on this corner until Thor CEO Joe Sitt demolished it in 2010.

This is the new retail building flaunting two ARCADE signs but no arcades, despite the fact that 15% of amusement frontage was required by zoning regulations to obtain the Certificate of Occupancy from the City. We wrote about this sham last week. The “ARCADES” remain vacant. Apparently, having an ARCADE in name only is fine with the City. Anything goes as long as Thor’s Coney Island has shoes galore!

ARCADE

ARCADE sign on Thor Equities Retail Building with No Arcade on Stillwell Avenue, Coney Island. June 1, 2013. Photo © Tricia Vita/me-myself-i via flickr

The 2,500 square foot Rainbow Shop, the maximum size allowed by the Coney Island Rezoning of 2009, is filled with aisle after aisle of shoes in shoeboxes, just like a warehouse outlet. It’s as if the store owners expected the “PEDESTRIANS GALORE” (“4.7 million subway riders visit Coney Island every year, 13 million people visit the beach every season and over 100,000 people visit Coney Island’s Luna Park on the 4th of July!”) touted in Thor Equities property description to arrive shoeless.

Flea by the Sea

Shoes Galore at Anchor Store # 7 at Joe Sitt’s Flea by the Sea. July 12, 2009. Photo © Tricia Vita/me-myself-i via flickr

In 2008, Thor Equities dismal flea market on the Coney lot where the Tornado Roller Coaster once thrilled had vendors selling clothing and shoes, both new and used. At the time, it was a reminder that Joe Sitt’s pitch book unsuccessfully used to lobby Borough President Marty Markowitz for 10,000 square foot retail touted flagship retailers such as Abercrombie & Fitch, Gap/Banana Republic, and DSW (“Thousands of shoes…prices you love”). Now it appears to have been a dress rehearsal for Rainbow Shops. The Brooklyn-headquartered retailer has 28 stores in Brooklyn and over 1,000 locations nationwide.

Rainbow Shop

Rainbow Shop on Stillwell Ave opposite Nathan’s Famous in Coney Island. June 15, 2013. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ…

June 12, 2013: Thor’s Coney Island: Retail Ride of a Lifetime’s Phantom Arcade

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

May 4, 2011: Thor Equities Touts Coney Island as “RETAIL RIDE of a LIFETIME”

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

Read Full Post »

%d bloggers like this: