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Archive for March, 2015

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo by Stan Fox AmusingtheZillion.com

The newest in a slew of chains and franchisees betting on the new, year-round Coney Island is having its grand opening on Wednesday morning. Here’s a first look inside the Subway Cafe, which has long been under construction but until today was hidden behind a steel gate. Located on Surf Avenue across the street from Luna Park, the Subway spin-off features a “Tuscany-style interior” with sofas and photos of old New York. The restaurant’s hours on opening day will be 7:00 am til 10:00 pm.

First introduced as a restaurant concept in 2008, the Subway Cafe is part sandwich shop, part coffee bar. Its decor and layout aim for a “coffeehouse ambiance” and is a little larger than an average Subway. The north side of Surf Avenue already has a Subway, located down the street in Stillwell Terminal, but it does not sell coffee. In addition to Subway sandwiches, the new cafe’s expanded menu includes baked goods, dessert items and coffee offerings.

Unlike Manhattan, where Mom & Pops are being pushed out to make way for chains or upscale businesses, the new chains and franchises in Coney are moving into former furniture stores or long vacant spaces. The furniture shops on the north side of Surf have long been in violation of the C-7 amusement zoning and are gradually being replaced by restaurants and bars. As ATZ noted in 2013, when we first posted the scoop on Subway Cafe, rides and amusement businesses aren’t about to make a comeback on the north side due to the skyrocketing rents since the Coney Island Rezoning of 2009.

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

“I’m getting more inquiries than ever before,” said broker Joe Vitacco, who would like to bring a seafood and steak restaurant to the neighborhood. “It means that people are thinking about it. But I call half the people I talk to tourists.” Vitacco signed the lease in September 2013 with the restaurant chain for the 1,700 square foot cafe at 1019 Surf Avenue across the street from Luna Park.

Just how pricey is Coney Island’s north side of Surf? The building at 1019-1039 Surf was purchased for $3.1 million by 1019 Surf Ave Acquisition LLC in March 2013 for $3.1 million, according to Property Shark. Vitacco says the buyer was Russian multi-millionaire Yakov Yakubov.

During the hearings leading up to the Coney Island Rezoning of July 2009, a number of individuals and organizations including the Pratt Center for Community Development recommended adopting a formula business restriction policy within Coney East to prevent national retailers and fast food restaurants from locating there. Of course that didn’t happen because the zoning was written to attract these very businesses to Coney Island, as we noted in “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012).

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

Related posts on ATZ…

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Deno's Wonder Wheel Park

The FDNY Color Guard will present the colors and sing the National Anthem at Coney Island’s Opening Day Ceremony. Photo via Deno’s Wonder Wheel Park

There’s a chance of snow showers on Saturday, but it’s expected to be sunny with temps in the 40s on Palm Sunday, when Coney Island’s rides go for their first spin of the season. In celebration of the landmark Wonder Wheel’s 95th year, the first 95 people will get a free ride on Opening Day. The soon-to-be 88-year-old Cyclone roller coaster will as usual offer free rides to the first 100 on line. Erik Knapp aka Mr. Cyclone is once again expected to arrive the night before to be the first on line.

Michael Sarrel, co-owner of Ruby's Bar

Michael Sarrel, co-owner of Ruby’s Bar. Photo © Tricia Vita

On Saturday, the Boardwalk businesses Ruby’s Bar and Lola Star Boutique will welcome customers for the first time since last fall, joining Tom’s Restaurant and Brooklyn Beach Shop, which are already open daily.

Saturday night is Coney Island USA’s spring gala, which is being held at the art organization’s Surf Avenue headquarters on the eve of Coney’s Opening Day. Featuring performances by burlesque and sideshow stars including Mat Fraser of “American Horror Story,” live music, and go go dancers in the Freak Bar, the event runs from 8pm till midnight.

Coney Island USA Freak Bar

Freak Bar at Coney Island USA. Photo © Norman Blake

The annual fundraiser supports Coney Island USA’s Mermaid Parade, Coney Island Circus Sideshow, Burlesque at the Beach, Coney Island Museum and Coney Island Film Festival. General admission of $100 includes unlimited beer, wine, and food. VIP admission of $150 also includes one hour earlier admission at 7pm, Meet and Greet with some of the performers in the V.I.P. Lounge, and gift bags. Tickets may be purchased online until 10pm on Friday. Day of tickets available from 6pm and during the gala at Coney Island USA.

On Palm Sunday, the festivities begin at 10:30am on the Boardwalk with the Blessing of the Rides at Deno’s Wonder Wheel Park by Pastor Debbie Santiago of Coney Island’s Salt and Sea Mission, speeches by elected officials, and the FDNY color guard presenting the Colors and singing the National Anthem. After a ribbon cutting ceremony at Deno’s gate, the gathering moves to the Cyclone roller coaster, which is operated by Luna Park. Brooklyn’s Borough President performs the traditional Egg Cream Christening of the front car of the Cyclone, after which it goes for its inaugural ride of the season.

Chuck Schumer Erik Knapp

Senator Schumer admires Erik Knapp’s Cyclone Tattoo, Opening Day, March 24, 2013. Photo via Luna Park

The Coney Island Circus Sideshow will run continuously on Palm Sunday from 1pm – 8pm. Tickets are $10 for adults, $5 for kids under 12.

The Coney Island History Project, located on West 12th Street under the Wonder Wheel sign, will be open special hours from 1pm-6pm for a preview of the 2015 season and free souvenir photos with vintage ride figures. Admission is free of charge.

Also opening on Palm Sunday are 12th Street Amusements and the remaining independent concessions on the Bowery and West 12th Street, including the dancing doll “Miss Coney Island,” the animated windows of “Coney Island Always,” games of skill such as Skin the Wire and Feed the Clown, and Monica, the High Striker Queen of Coney Island.

Coney Island

Monica getting ready to open her High Striker on West 12th Street in Coney Island. March 22, 2015. Photo © Tricia Vita

Related posts on ATZ…

March 19, 2015: News and Views: 10 Days Till Coney Island’s Opening Day

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 25, 2013: Photo of the Day: Palms on Palm Sunday in Coney Island

March 29, 2012: Photo Album: Looking Back at Coney Island’s Opening Day

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We did not plan to post any more photos of snow. Winter’s done. But yesterday our friend Dutchmazz went for a walk in Coney on the first day of spring and brought back lovely, lovely photos and this atmospheric video. The most exquisite snow is spring snow.

Related posts on ATZ…

February 21, 2015: Video of the Day: The Astotower as Aeolian Harp

February 8, 2015: Video & Photos of the Day: Riding Coney Island’s Abandoned Giant Slide (1973)

December 16, 2013: Video of the Day: Beyoncé’s “XO” Love Letter from Coney Island

August 27, 2012: Video of the Day: Raw Footage of 1960s Coney Island

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