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Thor’s Coney Island: Faber’s Fascination Goes Dark After 50 Years

Posted in Artifacts, historic preservation, tagged arcade, Coney Island, Fascination, Henderson Building, Nat Faber, Save Coney Island, signage, Thor Equities on September 9, 2010| 35 Comments »

Last Night at Faber's Fascination. Henderson Building, Coney Island. Sept. 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

After more than 50 years, the fabulous lightbulb lettering on the front of Faber’s Fascination, an arcade that was one of Coney Island’s oldest year-round businesses, will no longer light up Surf Avenue. The arcade’s last day of business was Labor Day. On Tuesday, arcade machines were being hauled out and trucked away. The sign is the last vestige of Nat Faber’s arcade empire, which dates back to the 1930’s, though the Fabers got into the business in the early 20th century. The iconic marquee is on the front of the historic Henderson Building, owned by Thor Equities and currently being subjected to pre-demolition asbestos abatement. Faber’s was the last remaining tenant in the building.

Faber's Fascination. Photo © Mister Pony via flickr

Faber's Fascination sign in 2006 photo. © Mister Pony via flickr

Nat Faber’s arcade once occupied the entire first floor of the Henderson Building. Faber’s Sportland had the corner location where Popeye’s Chicken flourished for the past two decades. Faber’s amusement empire once encompassed arcades on Coney’s Boardwalk and at Surf and Kensington Walk, as well as Rockaway’s Playland, Long Beach in Long Island and the heart of Times Square. In 1935, according to a report in the Billboard, “Following a year’s preparation, Nat Faber opened the showiest sportland in New York’s Times Square. Flags and bunting decorated the front and a series of ads in the New York Times heralded the opening. This is the fourth sportland Faber opened between 1933-1935.”

Last Night at Faber's Fascination. Henderson Building, Coney Island. Sept. 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

In 1939, Faber’s Fascination in the Henderson Building got its name written in blazing, chasing lights! By the early 1950’s the arcade was advertised as the only air-conditioned place of its kind in Coney Island. Nat Faber installed 48 new Fascination tables and new balls, and flashed the place with merchandise brought in from Los Angeles. He prided himself on having the top mike man in Coney Island. Faber’s Fortune next door got redone as Faber’s Sportland with Skeeball, Shuffle Alleys and Pokerino.

Most establishments encouraged patrons to book or open a points/coupons savings account within the store - as evidenced by the reverse side of this Faber 's Store ticket. Back in the mid 1950s, Faber boasted that they had been in business for 40 years and were operating in such places as Coney Island as well as the Seaside and Edgemere sections of the Rockaways. Photo & caption courtesy of rockawaymemories.com

Stan Fox, whose brother operated four arcades in Coney island, recalls Faber telling him, “There isn’t room on the Boardwalk for another arcade.” Stan’s brother coolly replied, “You’d better shut yours down.” In those days, Coney Island was busy enough to accommodate more than one Fascination parlor. In addition to Faber’s, there was Moe’s Fascination operated by Moe and Sadie Silverman. There was Eddie’s Fascination. A lot of people ask Stan Fox, who was Eddie? If you know, please drop us a line. But Faber’s was the one with longevity. The location in the Henderson Building was operated by the Faber family until 1971 or 72.

“When Hy Singer bought the building he tripled the rent,” says Fox, who notes that Nat Faber’s son Stanford, then in his 40s, struggled to keep the business going. “I don’t know if it was the stress, but he had a stroke and a few weeks later he died.” While the game Fascination hasn’t been played at the Surf arcade for decades, the sign, and its twin, Faber’s Playland, remained. Somebody, anybody, please rescue the Fascination sign! We contacted Tod Swormstedt, founder of the American Sign Museum in Cincinnati, who assured us that this type of sign can be saved.

On Monday night, a skeleton surveyed the soon-to-be closed arcade. Henderson Building, Coney Island. Sept. 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

Too bad the City doomed the Henderson building as well as the former Bank of Coney Island to demolition last July by rezoning the parcels for 30-story high rise “hotels.” If ATZ had a dollar for every time we’ve used the word “doomed” to describe a building owned by Joe Sitt, we could buy a round of Coney Island lagers for everyone in the Freak Bar and proceed to cry in our beer. Instead we urge you to join Save Coney Island’s David vs. Goliath effort to convince the powers that be to re-purpose the building as part of a historic district. Last month the New York State Office of Parks, Recreation and Historic Preservation wrote that “the historic core of Coney Island appears to meet the criteria for listing to the Registers as a historic district.”

UPDATE September 11, 2010:

Coney Island signage: Faber's Fascination signage coming down! Photo © missapril1956 via flickr

As we noted yesterday in the comments below, the letters have been removed from the Fascination sign and the two Sportland signs! The signs are being dismantled piece by piece and saved from Thor’s demolition by Carl Muraco, who owns the arcade. He told ATZ that he plans to sell the letters and possibly the entire Fascination sign if there is a buyer for it. The arcade machines are also for sale. We hope that these Coney Island artifacts end up in the collections of people who appreciate them, including the Faber family. We’re happy the arcade owner was able to take down and “save” the signs from demolition. At the same time, it’s heartbreaking to see the building being emptied of tenants and stripped of its personality. The sign on Popeye’s was also removed. It makes the impending date with Thor Equities’ wrecking ball seem that much closer. As soon as the ongoing asbestos abatement is completed and certified, Thor will be able to get a demolition permit.

Can You Help Identify this Window into Coney Island’s Past?

Posted in Artifacts, history, tagged antique window, Charles Feltman, Coney Island USA, Feltman's on August 22, 2010| 8 Comments »

On Saturday we chatted with Luke Stangarone in front of Coney Island USA, where he was cleaning a stained glass window, one of two which the Sheepshead Bay resident is donating to the Coney Island Museum. Rescued from three feet of mud in a Park Slope basement, the windows originally came from Coney Island’s Feltman’s complex, says Stangarone. The tantalizing question is which part of Feltman’s? Stangarone speculates the windows could be from the ballroom or the carousel pavilion. He says that his wife’s relatives, the Whittakers, worked at the Parachute Jump and rescued the artifacts from Feltman’s demolition more than 50 years ago. Can you help identify this window into Coney Island’s past?

Charles Feltman is famous as the inventor of the hot dog, but his entertainment complex on Surf Avenue was multi-faceted and covered a full city block. According to the Coney Island History Project, which has a 120-year-old chair from Feltman’s Maple Garden on display, the Feltman empire included nine restaurants, two bars, a ballroom, an outdoor movie theater, a hotel, a beer garden, a bathhouse, a pavilion, a Tyrolean village, a carousel, a roller coaster called the ZIZ and the maple garden! Since Feltman’s closed in 1954 and was demolished to make way for Astroland Park in 1962, you’d have be over 60 to remember going there. Perhaps someone will recognize the window from family photos that show the stained glass window in the background. Let us know if you have any clues!

Happy Belated Birthday to Coney Island’s William F Mangels

Posted in Amusement Game, Artifacts, tagged Amusement ride, antique shooting gallery, Coney Island, Coney Island Hall of Fame, ride inventor, shooting gallery target, William F Mangels on February 25, 2010| 7 Comments »

This late 19th century Mangels mechanical shooting gallery owned by Doris Duke and installed at Duke Farms sold at auction last summer for $43,200. Photo via Millea Bros Ltd

William F. Mangels, the Coney Island-based inventor of such early 20th century thrill rides as the Whip and the Tickler, also held the most patents on shooting gallery targets. From the early 1900s until 1969, well after other manufacturers had gone out of business, Mangels’ Coney Island shop turned out cast-iron and sheet-metal targets in the shape of birds and beasts, stars and moons, cowboys and Indians, and soldiers and torpedo boats.

In the early 1900s, shooting gallery operators could select from 25 different kinds of targets for “The Slide” –a chain slide mechanism– all for a dollar a piece. Ducks with moving wings could be purchased for an extra fifty cents! Today, collectors are willing to pay $200 to $1,000 per target, depending on the condition and rarity of the figure. Last June, an intact Mangels mechanical shooting gallery installed at Duke Farms and used by heiress Doris Duke during parties at her home sold at auction for $43,200! It featured a moving clown, ducks, squirrels, birds, stars and circular spinning targets. The late 19th century shooting gallery was stamped “W.F.M. Co. 389” and bears the characteristic plaque “Made by W.F. Mangels Co. – Coney Island – New York.”

ATZ can’t let February go by without honoring the memory of this amusement industry innovator’s birth. Born February 1, 1867, Mangels was best known as a developer and supplier of amusement rides and the mechanisms for carousels and roller coasters After he died on February 11, 1958 at age 92, his family carried on the business for another decade. The Coney Island History Project inducted Mangels into the Coney Island Hall of Fame and some of his kiddie rides can still be enjoyed by visitors to Coney Island’s Deno’s Wonder Wheel Park. Keep an eye out for the rides that bear the Mangels plaque.

Mangels Pony Cart Ride at Deno's Wonder Wheel Park, Coney Island. The Mangels plaque can be seen to the left of the numeral 8. Photo © Tricia Vita/me-myself-i via flickr