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Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

On New Year’s Day 2012 in Coney Island, a record number of people, nearly three times as many as last year, did the Polar Bear Plunge. Dennis Thomas, president of the Coney Island Polar Bear Club told ATZ that the number of “I Did It” certificates given out to registered swimmers soared. “We went through almost 3,000,” said Thomas, who noted that the unofficial number of plungers is always higher because “some register, others don’t.” On New Year’s Day 2011, the official tally of registered swimmers was about 1,200 and the Bears gave out 1,000 certificates before they ran out.

Sunny skies and temps in the 50s also drew the largest crowd of spectators in the club’s history. “I think the weather made it better and more enjoyable,” Thomas said of the event, which is an annual fundraiser for Camp Sunshine, a retreat for children with life threatening diseases. According to the chart at Freezin for a Reason, more than $37,000 has been received in donations. Thomas said pledges are still coming in and the Coney Island Polar Bears expect to meet their goal of raising $50,000. (If you missed the event, it’s not too late to mail a check.)

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

“We had a DJ on Stillwell to provide entertainment and there were hundreds of people dancing,” Thomas said. Some of the costumed plungers were familiar from previous years’ swims or reminiscent of the Mermaid Parade. There was the Metrocard Man, Big Babies in Diapers, a group of jailbirds, a pirate couple in their pirate ship, and a gaggle of superheroes, as well as penguins, ducks, and of course polar bears! Some carried hand-made signs that read Occupy Peace, Occupy the Ocean, Free Polar Hugs and Polar Bears from Bronx.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

The only stores open on the Boardwalk were Ruby’s, which was jam-packed with New Year’s Day revelers celebrating the beloved bar’s new eight-year lease, and the Lola Star Boutique next door. Shop owner and designer Dianna Carlin said it was the “Best New Year’s Day party ever!” It was the first time her shop was open on New Year’s and when she arrived bright and early at 10:30am, much to her surprise the Boardwalk was already packed. Lola Star Boutique offered the first Coney Collectible of 2012– a limited edition magnet–for free to Polar Bear Plungers as well as to customers who spent $20 at the shop. Nearly all 150 of the magnets were given out. “You can’t buy it. You can only earn it. I’m going to make it an annual souvenir, only available on New Year’s Day.”

On the Boardwalk in front of Ruby's Bar and Lola Star Boutique, January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

Coney Island resident and photographer Bruce Handy, whose photos are featured in this post, echoes others when he said, “I have never seen a huge, gigantic crowd as on Sunday.” He estimated there were about 5,000 people on the beach and boardwalk, 2,000 polar bears plunging. “The plunge frontage was from Stillwell Avenue almost to Steeplechase Pier, way longer than usual. The warm weather brought many people out, who in past years had thought about plunging into the frigid sea.”

Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

What are the reasons for the event’s growing popularity? Thomas told us in “By the Numbers: Coney Island New Year’s Day Polar Bear Swim 2010” (ATZ, Jan. 8, 2010)…

Part of it is just word of mouth. People went last year, told their friends who said, yeah I want to do that next year. Part of it is that Coney Island has been in the press so much lately that it is going through its own revival regardless of the development plans. Crowds out there are getting bigger for all events the past 2 years.

Part of it is our club seems to have a larger media presence than in the past and things like our website make us much easier to find than say, 10 years ago. And somehow we are less portrayed as those idiots on the beach that cause network newscasters to chuckle and shake their heads after a 10 second clip before the weather report. The New Year’s Swim is basically free and open to the public, that might be a draw in the current economy as well. I think it’s all these things that explains the larger crowds.

After this year’s record attendance, Thomas says “It’s getting so big, we’re pushed to the limits.” He and his team begin working on the event in November, when their winter swimming season starts. “We really need to enlist more help. The logistics are getting to be enormous and it imposes a lot more costs on us.” In past years, sponsorships from Planet Green and Vaseline Skin Care helped out.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

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December 25, 2013: Just Do It! January 1st Coney Island Polar Bear Plunge

January 1, 2013: Videos of the Day: Coney Island Polar Bear New Year’s Day Plunge 2013

December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge

Jan 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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We’re marking the year’s end with a look back at ATZ’s Top 10 Coney Island News Stories of 2011. We’d also like to take this opportunity to toot the horn for New York City’s local blogs, which have become a mostly unheralded source of breaking news and features for mainstream media. Please visit our links page for a list of some of our friends and faves. Thank you to the bloggers and journos who have linked to our stories in 2011. Thanks to our readers for your comments, both online and in person. Happy New Year to All and Happy New Year to Coney Island!

Paul's Daughter at Dusk. Oct 30, 2011. Photo © Tricia Vita

1. The top news story of the year was the victory of local Mom and Pops over a plan to gentrify and corporatize the Boardwalk with eateries run by a Miami restaurateur and French food giant Sodexo. After kicking out nine Coney Island Mom and Pops from City-owned property to make way for the newcomers, the park division of Italian ride manufacturer Zamperla did an about-face in October and offered multi-year leases to two local favorites — Paul’s Daughter and Ruby’s Bar. Even though all of the Boardwalk businesses weren’t invited back, we still count it as a rare victory for the City’s endangered Mom & Pops. It might not have happened if eight of them hadn’t banded together to take their case to court and negotiate a reprieve for the 2011 season. As we wrote in “Reversal of Fortune on the Coney Island Boardwalk”(October 20): We’re just glad some of the people in charge realized Coney Island is neither Miami Beach nor a corporate cafeteria before we lost all of our original, irreplaceable businesses and ended up with a shuttered Boardwalk.

Sodexo sign

Sodexo, the World's 21st Largest Corporation, in Coney Island: Sign directing trainees to Sodexo restaurant in Luna Park. April 12, 2011. Photo © Mr Jones

ATZ covered the year-long saga in numerous posts, including “Paul’s Daughter Dishes on the Boardwalk Brawl”(Jan. 13), “Coney Island Boardwalk 8 Lease Deal in the Works for 2011” (Feb. 15), “The Lowdown on Sodexo’s Sweet Deal in Coney Island“(March 3) and finally (and thankfully) “Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk” (Dec 9). We hope everyone learned a lesson from this bitter chapter and can now move forward. For a sneak peek at the new Boardwalk, which features genuine Coney Island and Brooklyn businesses, see #10. Meanwhile, some of the Boardwalk vets who weren’t offered leases, including Cha Cha’s and Steve’s Grill House, are seeking to relocate nearby. As the saying goes in Coney Island, once you’ve got sand in your shoes, you can’t get it out.

Coney Island Rides

Luna Park's Electro Spin and Deno's Wonder Wheel. Photo © Jim McDonnell via smugmug

2. Coney Island Has 64 Rides and 30 Weekends of Summer! – April 22, 2011

ATZ’s #2 news story based on page views was our annual ride census. At the start of the 2011 season, the Coney Island ride count was Central Amusements International’s Luna Park (19), Scream Zone (4) and Cyclone (1); Deno’s Wonder Wheel Park (22); Eldorado Bumper Cars (1); Polar Express and 12th Street Amusements (5), and McCullough’s Kiddie Park (12). In mid-June, McCullough’s had to reconfigure the park and remove two kiddie rides when a sublease on property owned by Thor Equities expired. Coney Island finished the season with 62 rides. The total number of rides is expected to go up with the opening of CAI’s Speed Zone in 2012, which will feature Go Karts and a Sky Coaster.

Saturn 6

Rare and Classic: Saturn 6, 12th Street Amusements. Photo © Jim McDonnell via smugmug

ATZ has been doing an annotated ride census since the closing of Astroland’s 24 rides put the tally at “Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!” (ATZ, June 4, 2009). Back then, the dwindling number of rides and the empty lots had people asking “Is Coney Island Closed?” and gave rise to the marketing slogan “Coney Island: Really Fun, Really Open.” In 2011, the number of rides and operators in Coney Island was still a surprise to people, since most Coney news coverage focuses on the new rides at Luna Park and Scream Zone or the landmark Cyclone and Wonder Wheel. As we explain in the comment section of the census: Coney Island is NOT and never has been a single operator park like Disneyland or Six Flags. Historically, Coney Island’s unique character and vitality comes from the fact that it is a neighborhood with many individually owned and operated amusements. Let’s hope we can keep this tradition.

Men in Black 3 Set

Men in Black 3 Set on Coney Island Boardwalk. Photo © Diana Taft Shumate

3. Men In Black 3 Rescues Coney Island’s Oldest Building – April 10, 2011

In April, ATZ broke the news that Men in Black 3 had leased Coney Island’s oldest building, the Grashorn, from Thor Equities and rescued it from oblivion. The production crew fixed up the gutted interior of the vacant building located at Surf and Jones Walk to use as their location headquarters. Over the past two years, the Grashorn Building had fallen victim to squatters, blight and burst water pipes. Sideshow operator John Strong as well as two different arcade owners tried but failed to lease the space from Thor. The building, which dates back to the 1880s, remained shuttered and vacant during the 2009 and 2010 seasons.

Susquehanna Hat Co

HBO Brings Susquehanna Hat Co. to Grashorn Bldg. June 6, 2011. Photo © Charles Denson/ConeyIsland History Project

In May, Men in Black 3, which stars Will Smith as Agent J traveling back in time to 1969, filmed on the Coney Island Boardwalk, which was outfitted with retro-looking carnival booths. Then in June, HBO’s Bored to Death transformed the Grashorn into the Susquehanna Hat Company for an episode that aired this month in which Stacy Keach played the shop’s proprietor. With the exception of the film shoots, Coney Island’s oldest building remained vacant in 2011, though squatters were again locked out last week.

Coney Island flea market

BK Festival Flea Market Vendor next to Scream Zone in Coney Island. May 14, 2011. Photo © Tricia Vita via flickr

4. Aqueduct Flea Vendors Close to Deal in Coney Island – March 29, 2011

The buzz about the displaced Aqueduct Flea Market relocating to Joe Sitt’s empty lots in Coney Island, which ATZ first reported last December, continued through the first quarter of 2011 as Queens vendors showed up to check out the new lot. When the flea market called the BK Festival opened in May we photographed it for “Thor’s Coney Island: Aqueduct Flea Vendors Make Dismal Debut.” It was not in any way “like a state fair,” as hyped by the festival management in advertisements, nor did it feature “upscale product,” as hyped by the New York Times in a puff piece on Joe Sitt.

flea market

Spice, 2 for $5: Aqueduct Flea Market Vendors Come to Coney Island. May 14, 2011. Photo © Tricia Vita via flickr

Like Thor’s 2009 “Festival by the Sea,” the new flea market billed itself as a festival because a flea market is not a permitted use on this property in Coney Island. In response to ATZ’s query about the zoning, Purnima Kapur, Brooklyn City Planning Director, confirmed in an email: “The C7 zoning district in Coney Island does not permit Flea Markets as a permitted use; however small scale retail and restaurants are permitted in addition to amusements.” There are Use Groups A, B and C, with A being for Amusements, and a formula for their allocation. But of course, no one reads the zoning and in any case the City rarely enforces its own zoning against flea markets in Coney. To people who say it’s better than an empty lot, ATZ says it’s a desecration to have a flea market on hallowed ground where the Tornado Roller Coaster and other amusements thrived for more than 100 years until Joe Sitt bought the property and evicted the remaining amusement operators.

Coney Island Film Series

Coney Island Flicks on the Beach Summer Film Series. Photo Courtesy of EPIX

5. Coney Island 2011: Free Movie Screenings on the Beach – April 27, 2011

In April, Rooftop Films, a nonprofit which has been showing underground films outdoors in New York City since 1997, tweeted the news that it would bring free outdoor movie screenings to Coney Island’s beach in the summer of 2011. The Coney Island Development Corporation (CIDC), NYC & Company and EpixHD partnered with Rooftop to launch the new Coney Island Film Series. The event drew over 3,000 attendees to its eight movie screenings featuring such popular films as Saturday Night Fever, Annie Hall and Moonstruck along with pre-show entertainment and contests. Flicks on the Beach was a welcome new addition to Coney’s roster of free summer-long events, which include Friday Night Fireworks, Karaoke on the Boardwalk, the Coney Island Dancers and the Seaside Summer Concert Series.

Luna Park

Luna Park, Coney Island. Photo © Bruce Handy via flickr

6. Coney Island’s Luna Park Hiring for 2011 Season – January 27, 2011

Last January, Luna Park jumpstarted the process for job seekers by posting some plum jobs on Craigslist. They were looking for an Assistant Operations Manager to help oversee the park operation (salary of $30,000-$40,000 per year) as well as a Seasonal Assistant Operations Coordinator and a Seasonal Assistant Administrative Manager (pay rate of $14.45-$19.25 per hour). Information about entry level jobs such as ride operator, game operator, ticketseller and retail sales was also available on the park’s website. In November, a press release from the Mayor’s Office noted that over 400 jobs were created by the new amusement parks with approximately half filled by local residents.

Andy Badalamenti

Andy Badalamenti Tries Out the 120-year old chair at the Coney Island History Project, August 29, 2008. Photo © Tricia Vita

7. Coney Island Lost A Good Friend: RIP Andy Badalamenti – July 27, 2011

Among the notable deaths in 2011 were Rabbi Abraham Abraham, the leader of the Ice Breakers, whose synagogue was the beach, and Andy Badalamenti, who operated such legendary rides as the Tornado and the Bobsled, and lived in the house under the Thunderbolt roller coaster when he worked as its caretaker. This photo of Andy trying out a 120-year-old chair from Feltman’s Maple Garden Restaurant was taken at the Coney Island History Project on August 29, 2008. Astroland was set to close forever on the next weekend. After winning a one-year reprieve, many of us felt despondent about not being able to save the park again. But Andy wasn’t about to give up hope. He had dreams of moving the rides a few blocks away and was busily talking up the idea. Rest in peace, Andy. Coney Island misses you.

Beachfront Condos Under Construction on Boardwalk at 32nd St, Coney Island. Photo © Bruce Handy

8. New Construction: Coney Island’s 1st Private Beachfront Condos on Boardwalk – February 17, 2011

After realizing that this February post was among the Top 10 for 2011, ATZ asked photographer Bruce Handy to take an updated photo of the construction, which we posted last week. Current prices are $510,000 for a one-bedroom, $685,000 for a two-bedroom and $840,00 to $910,000 for a three-bedroom unit. Located in the West End of Coney Island, across the street from the NYC Housing Authority’s Coney Island Houses, this 11-unit beachfront project is a harbinger of more beachfront condos to come further east, where 5.5 blocks of vacant land west of MCU Park were rezoned for high rise condos. It’s not surprising people are waiting to see how it fares. Coney Island History Project director Charles Denson, who grew up in Coney Island Houses, told ATZ that the lot on West 32nd Street has been vacant since 1982. “It was the site of Sam’s Knishes and the Lincoln Baths,” said Denson. “Sam’s had the best cherry cheese knishes in the world and the Lincoln Baths go back over 110 years.”

Sling Shot

The Sling Shot Ride in Coney Island's Scream Zone Thrill Park. Photo © NYCEDC via flickr

9. Coney Island Scream Zone’s Official Opening Set for Today – April 20, 2011

Scream Zone, Zamperla USA’s thrill park in Coney Island, officially opened when Mayor Bloomberg and Brooklyn Borough President Marty Markowitz pulled the switch on the Sling Shot to launch a couple of daring 12-year-old kids into the air. The park’s four rides include Zamperla’s Turboforce (“Zenobio”), a Steeplechase-themed MotoCoaster and a Volare coaster (“Soarin’ Eagle”). You can see them in action in “Coney Island 2011: Videos of New Scream Zone Rides” (ATZ, May 2, 2011)

Pauls' Daughter

Architectural rendering for the new Paul's Daughter shown at November 11 Coney Island Panel at AIA. Photo via Amusing the Zillion

10. Coney Island 2012: What’s New on the Boardwalk – November 12, 2011

In November, ATZ attended an AIA panel on “Planning the Future of Coney Island’s Amusement District,” at which an audience of architects and Coney Island regulars got a sneak peek at what the Boardwalk might look like in 2012 and beyond. Luna Park’s plans for Go Karts and a Sky Coaster in a new “Speed Zone” were unveiled along with the Boardwalk businesses renderings for new stores in 2012. Among the designs shown in the photos are Ruby’s Bar and Paul’s Daughter, as well as Brooklyn Beach Shop, Lola Star and Nathan’s. The rendering for Paul’s Daughter, a Boardwalk icon founded in 1962 as Gregory & Paul’s, shows the spruced up Burger statues on the roof and what appears to be new hand-painted signage along the bottom. Like Ruby’s, Paul’s Daughter signed an 8-year lease with Zamperla this month, and will be back along with a mix of other Coney Island and Brooklyn businesses. The Boardwalk will not be gentrified or corporatized after all! It’s looking like a Happy New Year for Coney Island.
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Related posts on ATZ…

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

October 25, 2011: Coney Island 2012: Go Karts Return, Concretewalk Stopped

January 1, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2010

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Forest Park Carousel

The Forest Park Carousel. June 12, 2008. Photo © Rorrises via flickr

On Tuesday, the City’s Parks Department issued an RFP (Request for Proposals) to renovate, operate and maintain the antique carousels in Flushing Meadows Park and Forest Park in Queens for a 15-year term. It’s the fourth go-round for an RFP to run the Forest Park Carousel, which has been shuttered since September 2008, and the second for Flushing Meadows. Parks did not receive any proposals for their first two RFPs for the Forest Park ride, though there were responses to the most recent RFP in April, which also included the Flushing Meadows Carousel.

After the last RFP was issued in April, a Parks Department spokesman said there were no suitable proposals, according to Project Woodhaven, a local website that has been advocating for the reopening of their neighborhood carousel. Here’s a video they made on the occasion of the site tour in April 2011. Let’s hope the fourth time round is the charm for Forest Park!

The Forest Park ride was manufactured in Philadelphia in 1910 and is one of two Daniel Muller carousels still in operation. “In his dedication to reality, Muller would carve stitching holes in the saddles and insert heavy thread to give the illusion that real leather had been used,” writes William Manns in Painted Ponies: American Carousel Art. “”His Indian Ponies were adorned with lifelike feathers and his saddles and bridles sometimes were carved to resemble tooled leather.”

The Flushing Meadows Carousel has a Coney Island pedigree. It is the work of amusement ride inventor and manufacturer William F Mangels and developer of the “Coney Island style of carousel wood carving” Marcus C Illions. The ride is comprised of two Coney island carousels that were combined and brought to Queens for the 1964-65 New York World’s Fair. The frame, organ, chariots and 47 horses are from the Stubbman Carousel (1908) and 24 horses are from the Feltman Carousel (1903).

Flushing Meadows Carousel

Flushing Meadows Carousel. May 9, 2009. Photo © agent j loves agent a via flickr

Close-up photos of some of Muller’s and Illions’ carvings may be viewed on the “Carousels: Queens” page of RoadsideArchitecture.com

How much can a concessionaire expect to make operating the two Queens carousels? In 2008, the Forest Park Carousel had gross receipts of $72,000. The guaranteed annual fee to Parks was $20,000 or 10 per cent of gross receipts. In previous years the annual fee ranged from $15,000 to $17,500. In 2010 – 2011, the Flushing Meadows Carousel had gross receipts of $160,554 for carousel rides, $76,824 for food sales, $37,205 for toy sales, and $1,036 for special events. The guaranteed annual fee to Parks was $80,000 or 10 per cent of gross receipts.

According to the current RFP, “In the last agreement, the fee paid to Parks was the higher of the minimum annual fee or percentage of gross receipts. However, in responding to this request for proposal, proposers should express their fee offer only as a flat fee, and not on a percentage of gross receipts.”

 Flushing Meadows Carousel

A busy day at the carousel in Flushing Meadows Corona Park, June 1968. Courtesy of the Parks Department Photo Archive

Here’s the hitch: the City requires a substantial investment from the operator, who is responsible for all costs associated with the renovation, operation, and maintenance of the antique rides and their pavilions. According to an article in last week’s Queens Chronicle, the cost of renovation work on the Forest Park Carousel adds up to about $150,000. But there is already one potential proposer: Assemblyman Mike Miller (D-Woodhaven) recently met with the Parks Department and reps from Independence Residences Inc., an area nonprofit interested in operating the carousel, the paper reported.

Proposals for the current RFP, which may include the option to develop and operate a “family amusement venue” at Forest Park and “children’s amusement rides” and mobile food units and souvenir carts at Flushing Meadows Park are due on January 27, 2012. An on-site proposer meeting and site tour will be held at both locations on January 12th.

Last month the City’s Parks Department also issued an RFP to operate and maintain the restored B & B Carousell at Coney Island’s Steeplechase Plaza next to the landmark Parachute Jump. Proposals to operate the B & B are due on January 17, 2012. (Update: On December 30th, Parks sent out an addendum to provide a website where available plans may be downloaded and extended the deadline for the B & B to January 30th)

carousel tiger

Forest Park Carousel Tiger. Courtesy of the Parks Department Photo Archive

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Related posts on ATZ…

December 4, 2011: Brass Ring Dept: Coney Island “Carousell” RFP Up for Grabs

February 1, 2011: Bring Back the Whip! A Birthday Gift for William F Mangels

December 8, 2010: Children’s Book Tells Coney Island Carousel Carver’s Story

February 26, 2010: Made in Brooklyn: The World’s Only Jet-Powered Merry-Go-Round

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