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Landmark Childs Building

Landmark Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Tourists often ask “what are those ruins on the Boardwalk?” Some locals tell them the crumbling palazzo by the sea is an old bathhouse. The former Childs Restaurant building has been been vacant for so long, between stints as a chocolate factory, a roller rink, and a warehouse, most people have no memory of its glory days.

Last weekend, ATZ took these photos of the 1923 landmark, which is now in hibernation, awaiting restoration as part of a $53 million dollar City project. Terra-cotta fish and seashells and Neptune the god of the sea peek out from above the sidewalk shed and plywood fencing, which was recently installed around the property.

Childs Building, Coney Island Boardwalk

Detail of terracotta ornamentation on Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

The construction of the shed and fencing and work on the floors are the only permits currently approved by the Department of Buildings. Several other permits are still listed as on hold pending the outcome of a lawsuit by the New York City Community Garden Coalition (NYCCGC) and the Coney Island Boardwalk Community Garden members vs the City and developer iStar Financial. The clerk for Judge Peter Sweeney, who got the case after a prior judge recused himself, told ATZ last week that the judge has not yet made a decision. At a hearing in December, Judge Sweeney asked both sides to submit briefs arguing for or against a jury trial.

“There is a chance that, given his willingness to bring the parkland issue before a jury, he might break up the case along its two issues and rule separately on each,” writes Aziz Dekhan on the NYCCGC’s website.”Or he might wait to rule on either issue until after he or a jury decides on the parkland issue.”

Former Community Garden on the Boardwalk

Site of former community garden adjacent to the Childs Building. January 25, 2015. Photo © Tricia Vita

The crux of the suit is the gardeners’ claim the land is public parkland and that the development project is an alienation of parkland without the required approval of the state legislature. In December 2013, the garden was razed without warning to make way for construction of the seating area for the amphitheater, which was initially expected to open in June 2015.

ATZ previously wrote about the project when it was under consideration (Clock Ticking on Plan for the Landmark Childs Building, September 25, 2013) and after the razing of the garden (Pre-Dawn Bulldozing of Coney Island Community Garden, December 29, 2013).

Neptune

Neptune medallion on Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Designated a landmark nearly twelve years ago, on February 4, 2003, the building operated as a restaurant until the early 1950s. Childs was one of the largest restaurant chains in the country with 107 restaurants in 33 cities in the U.S. and Canada by the 1920s, but it was not a formula business. According to the Landmarks Preservation Commission report, the Boardwalk restaurant was designed specifically for Coney Island “in a fanciful resort style combining elements of the Spanish Colonial Revival with numerous maritime allusions that refer to its seaside location.”

UPDATE December 12, 2015:

What is going on here? The Boardwalk Community Garden lawsuit is on its third judge with no end in sight! On Monday morn, NYCCGC in court again vs the City and iStar.

Childs Building

Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 19, 2015: An Historic First As Elected Officials Join Community’s Fight to Save Coney Island Boardwalk

December 20, 2014: Save the Boardwalk for Future Gens! Sign Brooklyn Pols Petition to Make it ‘Scenic Landmark’

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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coney Island Brewing Co.

Coney Island Brewing Co, and The Plunge, a Belgian-style Ale, were among the sponsors of this year’s Polar Bear Plunge. Photo via Coney Island Brewing Facebook.

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams. The brewery will be located in a retail space on the outside of MCU Park formerly occupied by Danny Boy’s Pizza and adjacent to Peggy O’Neill’s and the MCU Credit Union.

1904 Surf Avenue

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

A conditional approval letter is issued upon completion of the license application process but prior to approval of the premises. According to the NYSLA, after a brewer’s license is granted, the permittee has the option of applying for a retail license and tasting permit.

“We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ last year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats currently sold on the company’s online store. Asked if the brewery would be applying for a permit to operate a brew pub or restaurant at the location, Barnes said they were not.

The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy.

New graphics on display

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

Related posts on ATZ…

November 19, 2014: Coney Island Brewing Co. Applies for License for Surf Ave Brewery

November 25, 2013: Coney Island Freak Show-Inspired Beer Takes A New Ride

January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

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Subway Cafe

Subway Cafe, Surf Avenue. January 25, 2015. Photo © Tricia Vita

More than two years after ATZ posted “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012), the trend continues. Across the street from Luna Park, an IHOP is finalizing a deal to open a pancake restaurant while a Subway Cafe has their sign up and is set to open a year-and-a-half after signing a lease. New FEMA regulations after Sandy are partly to blame for construction delays at Subway Cafe, a restaurant concept featuring “Tuscany-style decor” aiming for a “coffeehouse ambiance” and a layout a little larger than an average Subway.

Sushi Lounge

Sushi Lounge, Surf Avenue at W 12th Street. January 25, 2015. Photo © Tricia Vita

Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe (no connection to the park). An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, is opening across the street from old-time Mom & Pops Williams Candy and Pete’s Clam Stop

Sushi is coming to the corner of Surf Ave. and West 12th Street, across the street from Coney Island USA. Shalyapin Wonderwheel Karaoke (no connection to Wonder Wheel Park) morphed into Surf 12 Club and Lounge, which features live music, but their newest sign says “SUSHI LOUNGE.” A spokesman told ATZ they wanted to do something different. A new display case stood ready to serve desserts. Quartet of Catastrophe will play on Friday at 9:30pm.

Applebee's

Signs in Applebee’s windows on Surf Avenue. January 25, 2015. Photo © Tricia Vita

Applebee’s, which opened in June 2013, has proven popular with locals and extended its hours. Multiple signs on the street and one in the sky announce they now serve breakfast daily from 8am till 12 noon. A sideshow banner for Gary Dreifus’ “Magic at Coney!!!” graces the window. After completing its run at Coney Island USA, the magical variety show has moved across the street to Applebee’s second floor for Sunday performances in the winter.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Until the early 1980’s the north side of Surf was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. By the time the last ride– Coney Island’s B & B Carousell — closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Not any more.

Checkers Coney Island

Checkers in Stillwell Terminal, Surf Avenue. January 25, 2015. Photo © Tricia Vita

Two other previously announced and long under construction franchises that are expected to open in 2015 are Checkers in Stillwell Terminal, which has finally put its sign up, and its next door neighbor, Johnny Rockets. Like Subway Cafe, these businesses have been delayed by new and ever-changing post-Sandy building regulations. Johnny Rockets is waiting for approval of a storm surge resistant front to resume construction.

Just off Surf, on Stillwell Avenue, Thor Equities’ retail building is the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May and written into the script of the Wahlberg’s reality show on A & E.

UPDATE January 30, 2015:

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

Johnny Rockets Coney Island

Johnny Rockets, Surf Avenue, January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

October 2, 2015: Coney Eats: Magic Gyro & Checkers to Open, Kosher Pizza Signs Lease, Johnny Rockets & IHOP Underway

May 26, 2014: Photo Album: Opening Day for 5 New Businesses & Exhibits in Coney Island

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

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