Amusing the Zillion

Look Back: Astroland’s Very Last Day, January 31, 2009

January 31, 2015 by Tricia

Astroland sign from Neptune’s Flume. January 31, 2009. Photo © Tricia Vita

This set of photos was taken five years ago– January 31, 2009–on Astroland’s very last day. It was as bitter cold as it is today. In the months after the park closed in September 2008, the rides and games were dismantled and trucked away. According to the terms of Astroland’s lease extension with Thor Equities, the property had to vacated by February 1st. Amusing the Zillion did not debut until April 2009, but we posted these pix along with our thoughts on flickr:

I expected my Jan 28th visit to Astroland to be my last visit (see set). But I had some business in the area so I stopped by Astroland on Jan 31. By then there wasn’t much left and I didn’t have the heart to take more than a half dozen or so photos. Jan 31 was Astroland’s very last day, the day the lease expired and the property had to be vacated.

On Feb 1, 2009, the Astroland property became the former site of Astroland Park. Since then I refer to it as Thorland after Thor Equities. Others call it Sittville or Sittland East after Thor CEO Joe Sitt. The predatory real estate speculator who owns the 3-acre site is pressuring the city to allow for time-share high rises and shopping mall style retail. Astroland, and now the Boardwalk businesses threatened by huge Thor Space for Lease signs, are pawns or hostages in Thor’s high stakes game with the City. The City’s controversial rezoning of the C-7 amusement district is currently underway.

Abandoned old arcade machines on last day of Astroland. January 31, 2009. Photo © Tricia Vita

Among the items that remained and were about to be thrown into a dumpster were these broken old arcade machines. Boxing machines manufactured by Zamperla! Ironically, the parks division of Zamperla would build Luna Park on the former Astroland site in 2010, after this lot and other boardwalk property was bought by the City from Thor Equities for $95.6 million.

Rescuing Astroland’s American flag – where will she wave? January 31, 2009. Photo © Tricia Vita

Jeff rescues Astroland’s American flag, which flew from the Astrotower, from soon to be Thorland. Astroland’s signs and rides are safe in storage. NOT sold to Australia or anywhere else, not yet! Perhaps the reconfigured “Astroland,” signs and all, will be able to return to a new location or its old location (if Sitt sells to the city) in Coney Island? That would be a “long shot” (Astroland owner’s words in the press). But I don’t think we should give up hope completely if the owner still has hope. Some of Astroland’s historic signs were rescued today by the Coney Island History Project.

Rescuing signage from Astroland’s water flume. January 21, 2009

Home of the hot dog? This building has been used as a workshop for the last forty-some years. Astroland workers swept up for the last time on Jan 31, 2009 before vacating the property. I took these photos for my friend “Coney Islander.” who says the tiles are not only Coney Island history, but American history too. He wanted a tile as a keepsake, but we couldn’t find a loose one.

Home of the hot dog? The tile floor in the old Feltman’s Kitchen Bldg was swept on Astroland’s last day. January 31, 2009. Photo © Tricia Vita

Of course “the first hot dog” was invented when Feltman was pushing a pie wagon in the 1860s. But the building is all that remains of Feltman’s empire in Coney Island. The floor definitely has character. It has a story to tell. We just have to figure out what it is. Sometimes if the true story isn’t known, an apochryphal one fills the vacuum. The floor looks so old it’s easy to imagine the original hot dog falling on it. It may be doubtful as history goes, but captures the imagination.

The story unfolded a year later, when the building was being demolished to make way for Luna Park: Nathan Slept Here! Coney Island’s Feltman’s Kitchen Set for Demolition, (ATZ, January 19, 2010)

Tile floor in Feltman's Kitchen, Coney Island

Tile floor swept clean in historic Feltman’s kitchen on Astroland property. January 31, 2009. Photo © Tricia Vita

Boston Beer Corp’s Coney Island Brewery Gets Conditional Approval from NYSLA

January 30, 2015 by Tricia

Coney Island Brewing Co, and The Plunge, a Belgian-style Ale, were among the sponsors of this year’s Polar Bear Plunge. Photo via Coney Island Brewing Facebook.

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams. The brewery will be located in a retail space on the outside of MCU Park formerly occupied by Danny Boy’s Pizza and adjacent to Peggy O’Neill’s and the MCU Credit Union.

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

A conditional approval letter is issued upon completion of the license application process but prior to approval of the premises. According to the NYSLA, after a brewer’s license is granted, the permittee has the option of applying for a retail license and tasting permit.

“We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ last year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats currently sold on the company’s online store. Asked if the brewery would be applying for a permit to operate a brew pub or restaurant at the location, Barnes said they were not.

The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy.

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 29, 2015 by Tricia

More than two years after ATZ posted “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012), the trend continues. Across the street from Luna Park, an IHOP is finalizing a deal to open a pancake restaurant while a Subway Cafe has their sign up and is set to open a year-and-a-half after signing a lease. New FEMA regulations after Sandy are partly to blame for construction delays at Subway Cafe, a restaurant concept featuring “Tuscany-style decor” aiming for a “coffeehouse ambiance” and a layout a little larger than an average Subway.

Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe (no connection to the park). An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, is opening across the street from old-time Mom & Pops Williams Candy and Pete’s Clam Stop

Sushi is coming to the corner of Surf Ave. and West 12th Street, across the street from Coney Island USA. Shalyapin Wonderwheel Karaoke (no connection to Wonder Wheel Park) morphed into Surf 12 Club and Lounge, which features live music, but their newest sign says “SUSHI LOUNGE.” A spokesman told ATZ they wanted to do something different. A new display case stood ready to serve desserts. Quartet of Catastrophe will play on Friday at 9:30pm.

Applebee’s, which opened in June 2013, has proven popular with locals and extended its hours. Multiple signs on the street and one in the sky announce they now serve breakfast daily from 8am till 12 noon. A sideshow banner for Gary Dreifus’ “Magic at Coney!!!” graces the window. After completing its run at Coney Island USA, the magical variety show has moved across the street to Applebee’s second floor for Sunday performances in the winter.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Until the early 1980’s the north side of Surf was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. By the time the last ride– Coney Island’s B & B Carousell — closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Not any more.

Two other previously announced and long under construction franchises that are expected to open in 2015 are Checkers in Stillwell Terminal, which has finally put its sign up, and its next door neighbor, Johnny Rockets. Like Subway Cafe, these businesses have been delayed by new and ever-changing post-Sandy building regulations. Johnny Rockets is waiting for approval of a storm surge resistant front to resume construction.

Just off Surf, on Stillwell Avenue, Thor Equities’ retail building is the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May and written into the script of the Wahlberg’s reality show on A & E.