Feeds:
Posts
Comments

Posts Tagged ‘advertising’

Advertising on Fence Wraps, Stillwell Ave East ,Coney Island. May 28, 2010. Photo © Tricia Vita/me-myself-i via flickr

AFTER: Advertising on Fence Wraps, Stillwell Ave East, Coney Island. May 28, 2010. Photo © Tricia Vita/me-myself-i via flickr

Thanks to some fence wrap magic, tourists who walk down Stillwell Ave on their way to the Beach and Boardwalk will no longer be confronted by abandoned flea market tents and empty lots. In April, the Coney Island Development Corporation initiated the fence wrap project for the City’s parcels on the Boardwalk side of Stillwell, where CAI/Zamperla will build Scream Zone after finishing work on Luna Park.

Thor Equities abandoned flea market, Coney Island. April 16, 2010. Photo © Tricia Vita//me-myself-i via flickr

BEFORE: Thor Equities abandoned flea market tents on Stillwell Ave East, Coney Island. April 16, 2010. Photo © Tricia Vita//me-myself-i via flickr

Since Thor Equities Stillwell lots have remained vacant, the CIDC got permission to install the wraps on Thor’s property as well. The advertising campaign does a good job of hiding what remains of Thor’s tent structures from last summer’s failed flea market. The structures are on Thor’s land only, since the city cleared their section of Stillwell after the property was purchased from Thor in November. The mesh banners advertise the Brooklyn Cyclones, Ringling’s Coney Island Illuscination, the Cyclone Roller Coaster, Deno’s Wonder Wheel Park, Luna Park and the Coney Island Fun Guide’s “More Ooohs. New Aaahs” campaign. Kudos to the CIDC’s Lynn Kelly and Nathan Bliss, who were seen installing the fence wraps themselves without any help from Joe Sitt.

Advertising on Fence Wraps, Thor Equities Stillwell West lot. Photo © Tricia Vita/me-myself-i via flickr

AFTER: Advertising on Fence Wraps, Thor Equities Stillwell West lot. May 28, 2010. Photo © Tricia Vita/me-myself-i via flickr

Not exactly news: Thor Equities’ flashy ad in IAAPA Funworld amounts to a charade because Sitt failed to lease his property to any of the amusement operators who came to New York to negotiate a deal. While the City can’t force Sitt to rent his property, it appears that he was made to clean up his mess. The tent sidewalls and tops have come down since we reported that bedraggled tents were the first sight visitors see when they stroll down Stillwell Avenue (“Thor’s Coney Island: Tattered Tents, Deathwatch for Vacant Buildings,” April 21).

But the framework remains standing since Sitt was reportedly asking prospective tenants to pay the cost. “They won’t take it down. It costs 10 grand to take it down,” Mark Lovell of Universal Fairs told ATZ last month (“Scoop: Deal to Rent Thor’s Coney Island Lots a No-Go for Fair Producer, May 13). Rumor has it that yet another potential tenant is waiting to sign a lease. Sorry, we’ll believe it when they’re set up and selling tickets! Let’s not forget what Stillwell looked like before Joe Sitt bought the property and got rid of the amusements.

Thor Equities abandoned flea market tent, Stillwell West. April 16, 2010. Photo © Tricia Vita/me-myself-i via flickr

BEFORE: Thor Equities abandoned flea market tent, Stillwell West. April 16, 2010. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ…

April 29, 2010: Photo of the Day: Interior of Coney Island’s Doomed Henderson Music Hall

April 29, 2010: Thor’s Coney Island: Joey “Bulldozer” Sitt Is Baaack Playing Games!

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

February 11, 2010: Photo of the Day: NYCEDC Signs Herald New Coney Island Amusement Park

Share

Read Full Post »

What is Joe Sitt planning for Stillwell Avenue in Coney Island 2010? Last month, ATZ said “Good Riddance to Thor Equities Flopped Flea Market, Hello Rides?” In the February print edition of the amusement trade publication Funworld, Thor Equities has a full page ad seeking amusement operators for two large open air lots at Bowery and Stillwell: “Are you ready to count cash this summer in Coney Island?”

After selling the Boardwalk half of the property to the City, Sitt appears to be playing a high stakes game with amusement operators to lease what’s left of his Stillwell lots to the highest bidder.

Thor Equities  in Funworld Magazine

Thor Equities ad in this month’s Funworld Magazine seeks amusement operators to lease the Stillwell property. The photo shows an overflow crowd at Nathan’s Hot Dog Eating Contest on the 4th of July.

But sources say several carnival and amusement park operators have balked at Thor’s initial asking price, a cool $2 million for the two 50,000 square foot parcels. Some of the interested parties were contenders in the City’s RFP for a Coney Island Amusement Operator, which was won by Zamperla. The Coney hopefuls who put in bids for Thor’s parcels are said to be balking at the slew of onerous lease terms such as a 30-day-vacate clause.

Sideshow operator John Strong, who made a deal to lease the Thor-owned Grashorn Building for his freak museum, managed to get the 30 day clause removed. Perhaps Sitt will play let’s make a deal with one of the balking operators as we get closer to Coney Island’s opening day—March 28, 2010. At the moment, the Coney Island Rumor Mill says all bets are off for the City’s RFP winner Zamperla and runner-up Amusements of America to lease Thor’s Coney parcels.

Or maybe not…. Jane Baxter Vivona, an independent ride operator who is married to A of A’s Phil Vivona, is said to be eager to park her Space Roller in Coney Island for the season. Here’s a vid of what we’ll be missing if A of A has indeed dropped out of the picture…

Glenn Geren of Geren Rides, whose carnival has supplied the rides for Sitt’s Dreamland for two consecutive seasons is still in the running. Last summer, Geren purchased a Schwarzkopf Wildcat Coaster, Reverchon Himalaya, Watkins Swinger and Tempest in anticipation of a third season in Coney Island (“Coney Island 2010? Carnival Gambles on Roller Coaster,” Aug 8, 2009). Perhaps his gamble will pay off.

Geren Rides Trabant in Coney Island, Labor Day 2009. Photo © Tricia Vita/me-myself-i via flickr

Geren Rides Trabant in Coney Island, Labor Day 2009. Photo © Tricia Vita/me-myself-i via flickr

Funworld is a trade magazine published by the International Association of Amusement Parks and Attractions (IAAPA), the largest amusement industry association in the world. Sitt’s ad appears to be trying to take a page from the CIDC’ s playbook. In November, the CIDC successfully pitched the City’s Coney Island Amusement Operator RFP to attendees at IAAPA’s trade show in Las Vegas.
.
But Thor Equities advertisement touts visitor stats for Coney Island’s season that are as over-inflated as Sitt’s rents and cites five million more visitors than the City’s estimate for an entire year. According to the ad copy, “Coney Island, Brooklyn’s famous entertainment destination, expects 10 million thrill seeking visitors this summer and your business can be right smack in the middle of them!” The Coney Island Development Corporation’s RFP Fact Sheet says, “Currently, approximately five million visitors come to Coney Island every year. With its signature events and its iconic attractions, Coney Island ranks among the must-see destinations for both the more than 8 million New York City residents and the estimated 46 million visitors who come to New York City each year.”

The City’s five million figure includes the New York Aquarium’s 750,000 year round visitorship. The majority of amusement rides and attractions are currently open from Palm Sunday through Columbus Day, with daily operations from Memorial Day Weekend through Labor Day Weekend.

The best estimate of what an individual amusement operator can expect in Coney Island this summer is provided courtesy of Alberto Zamperla, the CEO of Zamperla, in a recent article about their new Luna Park: “For the first season we have estimated the presence of 400 thousand visitors and we are confident it will grow in the future,” Zamperla told the the Italian newspaper Il Giornale di Vicenza.

Share

Related posts on ATZ…

January 31, 2010: Thor’s Coney Island: Freak Museum to Lease Coney’s Oldest Building

January 26, 2010: Scoop: Zamperla’s $24M Coney Island Park to be Named Luna Park!

November 23, 2009: The Contenders from A to Z: Coney Island Amusement Operator RFP

August 8, 2009: Coney Island 2010? Carnival Gambles on Roller Coaster

Read Full Post »

%d bloggers like this: