Feeds:
Posts
Comments

Posts Tagged ‘Brooklyn Beach Shop’

Beach Chairs at Brooklyn Beach Shop

Beach Chairs at Brooklyn Beach Shop, Coney Island Boardwalk. March 13, 2013. Photo © Tricia Vita/me-myself-i via flickr

This photo of the fresh stock of beach chairs at Brooklyn Beach Shop on the Coney Island Boardwalk was taken in March but the stretch of cold weather kept us from posting it sooner. At last, the forecast is glorious–mostly sunny and in the mid-60s for Sunday, Monday, Tuesday… Perfect weather to plant your chair on Coney Island beach for the first time this season.

ATZ recommends the chair with the canopy in the top right of the photo. We own a similar one. Beach Shop owner Maya Haddad Miller calls it “The Brighton Chair” because it’s a favorite of customers from Brighton Beach.

Share

Related posts on ATZ…

March 25, 2013: Photo of the Day: Palms on Palm Sunday in Coney Island

March 21, 2013: Photo of the Day: Miss Coney Island Meets Miss Coney Island

March 17, 2013: Photo Album: Coney Island Getting Ready for Opening Day

December 23, 2012: Photo of the Day: It’s a Wrap at Tom’s Coney Island

Read Full Post »

New Coney Island ‘Funny Face’ Mural on Thor Equities Building at Surf and Stillwell. May 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

Memorial Day Weekend in Coney Island saw the debut of new lights and signage as well as the return of some old favorites. The cute blue-eyed Funny Face pictured above is the first sight visitors will see when they exit Stillwell Terminal. It was painted on Memorial Day afternoon, along with a swath of yellow, on Thor Equities plywood-encased building at Surf and Stillwell. The muralist began work on Sunday, blocking out the words “Coney Island.”

Having complained that while everyone else in Coney Island has been busy painting and beautifying their property in preparation for Memorial Day, Thor has done nothing, ATZ was very happy to see this mural-in-progress. Of course, the generic-looking new building underneath, which was revealed when construction fencing came down in February, still looks like it belongs in a suburban mall. The plywood remains dotted with signs touting “CONEY ISLAND – The RETAIL RIDE of a LIFETIME – for leasing contact…” As we wrote last May: “Ain’t it just like Joe Sitt to tout retail when Coney Island, the birthplace of the amusement industry, is expecting its best season yet because of the success of Luna Park on land purchased by the City from Thor?”

New Sign for Grimaldi’s Pizzeria on Surf Avenue, Coney Island. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

Grimaldi’s new sign also appeared in time for the holiday weekend, though the pizzeria isn’t open yet. Located on the north side of Surf Avenue next to the Tattoo Shot Lounge, the opening of Grimaldi’s second Brooklyn location in the coming weeks is sure to set off a Best Pizza in Coney Island contest with Neptune Avenue mainstay Totonno’s. The two pizzerias are already longtime rivals for the title of Best Pizza in New York. Grimaldi’s, whose original location is under the Brooklyn Bridge, chose a New York City skyline for their sign.

Coney Island Boardwalk

Brooklyn Beach Shop and Scream Zone, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The new look for the Boardwalk includes lighted custom signs replacing much of the quirky hand-painted signage of recent decades. One of the Boardwalk’s new stores, the Brooklyn Beach Shop, is a shining example of the new Coney Island. Located between the entrance to Scream Zone and Ruby’s Bar, the glass-fronted storefront features custom brickwork and a 6-foot-tall stone Steeplechase face sculpted by Italian artist Mario Ambroselli. The piece de resistance is a classic bare bulb sign in script that says “Beach Shop.” The airy renovated space formerly occupied by Coney Island Souvenir Shop is filled with private label T-shirts and beach gear.

Brooklyn Beach Shop also has roots in the past. The store is owned by Maya Haddad and her father Haim Haddad, who has owned and operated businesses in Coney Island since 1996, starting with Mermaid Horizons at Mermaid and Stillwell Avenues. In 2002, Haim opened Coney Island Beach Shop on Stillwell Avenue behind Nathan’s. They also operate a second Coney Island Beach Shop inside Stillwell Terminal and the new Nathan’s Gift Shop on the Boardwalk.

Coney Island Raceway Sign for New Go Karts. Scream Zone. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

Memorial Day Weekend marked the return of go-karts to Coney Island’s Stillwell Avenue and the debut of a thrilling new ride on the Boardwalk. We snapped this photo of Coney Island Raceway’s new sign on the eve of the go-kart track’s opening day at the expanded Scream Zone. Go Karts were a popular attraction in Coney Island until 2006, when Thor Equities bought the Stillwell Avenue property leased by Batting Range and Go Kart City and evicted them. The second new ride to open this weekend at Scream Zone was the Skycoaster, a high thrill ride combining elements of skydiving and hang-gliding. It is already proving to be as much of a show as a ride with crowds gathering for the vicarious thrill of watching riders soar over the Boardwalk.

Lola Star Gift Shop

Lola Star Gift Shop, Coney Island Boardwalk. May 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

Lola Star’s fashionably skinny boutique on the Boardwalk is crowned with a dazzling sign designed by the shop’s eponymous owner Lola Star aka Dianna Carlin. ATZ wrote about the sign’s upcoming debut several weeks ago, but this weekend was the first time we saw it illuminated and in action. On the new sign, blinking white lights encircle “Lola Star,” which is pink neon, as well as the 3D clouds and the words “Gift Shop.” Says Lola: “In Phase 2 there is going to be a gigantic disco ball rotating on the roof with a 3D Lola Star on Roller skates standing on the disco ball!” Bravissima!

Wonder Wheel

Deno’s Wonder Wheel cars are newly lit by solar powered panels. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The solar-powered lights on Deno’s Wonder Wheel debuted on Memorial Day Weekend! In this photo taken from West 12th Street, you can see the jewel-like lights on the corners of the Wheel’s Swinging Cars as well as the Mangels lights around the park’s perimeter and the Wonder Wheel’s vintage neon sign and row of new booths on West 12th Street. Installing solar panels atop the cars is a longtime project of DJ Vourderis, whose family owns the New York City landmark. The goal is to bring back the wheel to the way it originally looked when it opened in 1920. Though the perimeter and spokes of the Wonder Wheel were lit, the cars had been in the dark since the 1980s, when park founder Denos Vourderis removed the lights due to safety concerns over high voltage.

Miss Coney Island

Miss Coney Island and Coney Island Always, West 12th St. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The dancing mannequin “Miss Coney Island” and the miniature animated rides of “Coney Island Always” got some new lettering over their windows: “Watch Her Dance Until the End of Love.” Along with Skin the Wire and other games, the whimsical windows moved to West 12th Street this year after 14 years on Jones Walk. The new booths look more delightful than ever, but the old overhead signage had to be left behind since the new space couldn’t accommodate them. More new signage is in the works. Miss Coney Island’s motto remains “Don’t Postpone Joy” and it’s still only “25 cents to fall in LOVE.” She occasionally has more to say on twitter!

Mr Shrimp

Mr Shrimp is back at Paul’s Daughter, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

As we reported last week, Paul’s Daughter and Ruby’s Bar opened their renovated stores on the Coney Island Boardwalk. We were happy to see the Mom & Pop businesses bring back some of their quirky old hand-painted signage. The popular favorites Mr. Shrimp, shown above, and Chiefito and Chiefita — the Nice N Sweet/Fluffy Cotton Candy Kids–were among the restored signs returned to the new facade of Paul’s Daughter. At Ruby’s Bar, the hand-painted sign advertising clams and fried shrimp was set out on the Boardwalk amid new tables and chairs. Along with the rest of Coney Island, both stores were packed with visitors over the Memorial Day Weekend. Cheers to a bright and prosperous new season!

Ruby's sign

Ruby’s Seafood Clam Bar Sign, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

Share

Related posts on ATZ…

June 25, 2012: New Club Atlantis, MegaWhirl Ride Open in Coney Island

June 15, 2012: Amusing the Zillion’s Guide to Free Summer Events in Coney Island

June 8, 2012: Art of the Day: Steve Powers New Signs for Coney Island

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

Read Full Post »

Coney Boardwalk Rathskeller

Remnant of Under the Boardwalk Rathskeller: Food & Beverage Menu from the 1940s. Photo © Brooklyn Beach Shop via AmusingtheZillion.com. All Rights Reserved

The renovation of stores on the Coney Island Boardwalk has already uncovered the ghost lettering of an arcade and signage for Club Atlantis. The latest discovery is a remnant of one of the rathskellers that thrived under the Boardwalk in the 1940s and ’50s. The menu for the long-lost bar was found on a basement wall by Maya Haddad of Brooklyn Beach Shop, which will soon begin rehabbing the first-floor space formerly occupied by Coney Island Souvenirs.

Coney Island Rathskeller

Vintage Ad: Coney Island Rathskeller for Lease

Decades before the Army Corps of Engineers pumped sand under the Coney Island Boardwalk in the 1990s, rathskellers (council’s cellar in German) were popular with beach goers. ATZ found an ad from 1957 looking to lease an 80-foot Boardwalk frontage with an 80-foot rathskeller below with direct frontage on the beach.

The name of the rathskeller whose menu was rediscovered remains unknown, but its prices appear to date back to the 1940s. Beer and milk were 10 cents, coffee was a nickel. The sandwich menu included hamburger, egg, cream cheese, American cheese, Swiss cheese, Sardine or Salmon, Ham, Salami or Liverwurst, Ham & Egg, and a Western. Could this be the place where the boy in the 1953 movie The Little Fugitive returned soda bottles to collect money to go on the rides?

Brooklyn Beach Shop’s new location next to Ruby’s Bar is in a building that dates back to 1940. The original tenant was Moe’s Fascination, which occupied the upper story until 1965. Brooklyn Beach Shop, a spinoff of Coney Island Beach Shop located behind Nathan’s and in Stillwell Terminal, will feature their own brand of Coney Island-themed clothing and souvenirs. The Boardwalk shop is expected to open in April.

Remnant of Boardwalk Rathskeller

Remnant of Under the Boardwalk Rathskeller: Beverage Menu from the 1940s. Photo © Brooklyn Beach Shop via AmusingtheZillion.com. All Rights Reserved.

Share

Related posts on ATZ…

January 16, 2012: Photo of the Day: Signs of Coney’s Club Atlantis Resurface

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

October 27, 2011: Ghost Lettering & End of Season Color in Old Coney Island

October 10, 2011: Photo of the Day: Coney Island’s Famed “Hey Joey!” Doomed

Read Full Post »

« Newer Posts - Older Posts »

%d bloggers like this: