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Posts Tagged ‘Coney Island’

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo by Stan Fox AmusingtheZillion.com

The newest in a slew of chains and franchisees betting on the new, year-round Coney Island is having its grand opening on Wednesday morning. Here’s a first look inside the Subway Cafe, which has long been under construction but until today was hidden behind a steel gate. Located on Surf Avenue across the street from Luna Park, the Subway spin-off features a “Tuscany-style interior” with sofas and photos of old New York. The restaurant’s hours on opening day will be 7:00 am til 10:00 pm.

First introduced as a restaurant concept in 2008, the Subway Cafe is part sandwich shop, part coffee bar. Its decor and layout aim for a “coffeehouse ambiance” and is a little larger than an average Subway. The north side of Surf Avenue already has a Subway, located down the street in Stillwell Terminal, but it does not sell coffee. In addition to Subway sandwiches, the new cafe’s expanded menu includes baked goods, dessert items and coffee offerings.

Unlike Manhattan, where Mom & Pops are being pushed out to make way for chains or upscale businesses, the new chains and franchises in Coney are moving into former furniture stores or long vacant spaces. The furniture shops on the north side of Surf have long been in violation of the C-7 amusement zoning and are gradually being replaced by restaurants and bars. As ATZ noted in 2013, when we first posted the scoop on Subway Cafe, rides and amusement businesses aren’t about to make a comeback on the north side due to the skyrocketing rents since the Coney Island Rezoning of 2009.

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

“I’m getting more inquiries than ever before,” said broker Joe Vitacco, who would like to bring a seafood and steak restaurant to the neighborhood. “It means that people are thinking about it. But I call half the people I talk to tourists.” Vitacco signed the lease in September 2013 with the restaurant chain for the 1,700 square foot cafe at 1019 Surf Avenue across the street from Luna Park.

Just how pricey is Coney Island’s north side of Surf? The building at 1019-1039 Surf was purchased for $3.1 million by 1019 Surf Ave Acquisition LLC in March 2013 for $3.1 million, according to Property Shark. Vitacco says the buyer was Russian multi-millionaire Yakov Yakubov.

During the hearings leading up to the Coney Island Rezoning of July 2009, a number of individuals and organizations including the Pratt Center for Community Development recommended adopting a formula business restriction policy within Coney East to prevent national retailers and fast food restaurants from locating there. Of course that didn’t happen because the zoning was written to attract these very businesses to Coney Island, as we noted in “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012).

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

Related posts on ATZ…

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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We did not plan to post any more photos of snow. Winter’s done. But yesterday our friend Dutchmazz went for a walk in Coney on the first day of spring and brought back lovely, lovely photos and this atmospheric video. The most exquisite snow is spring snow.

Related posts on ATZ…

February 21, 2015: Video of the Day: The Astotower as Aeolian Harp

February 8, 2015: Video & Photos of the Day: Riding Coney Island’s Abandoned Giant Slide (1973)

December 16, 2013: Video of the Day: Beyoncé’s “XO” Love Letter from Coney Island

August 27, 2012: Video of the Day: Raw Footage of 1960s Coney Island

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Repair crew on Coney Island Boardwalk

Repair crew on Coney Island Boardwalk. March 13, 2015. Photo © Tricia Vita

With Coney Island’s Palm Sunday season opener a mere 10 days away, the amusement area is a flurry of activity. New signage and work permits are affixed to buildings, job trainings and Boardwalk repairs are underway. Trenches are being dug along the Bowery and Jones Walk to lay new gas lines before the area comes fully awake from its winter slumber. City ride inspectors were on site on Wednesday inspecting rides that are ready to spin while both new rides and old favorites are still being set up in Coney Island’s amusement parks.

Scrambler Deno's Wonder Wheel Park

Astroland’s Scrambler is back in Coney at the Wonder Wheel. Photo © Tricia Vita

The cars are expected to go back up on the Wonder Wheel any day now — the official first sign of Spring. Among the season’s three new family rides at Deno’s Wonder Wheel Park is the Speedway, a Nascar-inspired ride with a Whip-like twist, which ATZ previewed earlier this month. A new Drop Tower arrived on Monday, as per this photo shared via twitter…

Astroland’s popular Scrambler has been refurbished and brought home to Coney Island. The ride is now being assembled in its new spot beside the Wonder Wheel. In Luna Park, Zamperla’s Rockin’ Tug has replaced the Beach Shack, and more new rides are yet to come.

Luna Games

New ‘Luna Games’ Signage Coney Island Boardwalk. Photo © Tricia Vita

Luna Park is increasing its presence on the Boardwalk with bold electric signage for “Luna Games” and additional pinwheels, which are the park’s logo. ATZ has learned exclusively that the owner of Coney’s Cones sold his small business to landlord Central Amusements International, which operates Luna Park. The ice cream shop had one year remaining on its five-year lease. The other independent businesses on the Boardwalk including Tom’s, Ruby’s and Paul’s Daughter have eight-year leases. Sources say that Zamperla will bring an Italian gelato shop to Coney Cone’s location, which is adjacent to the park’s boardwalk gate. The park is also debuting ticketbooths on the Boardwalk.

Luna Park Pinwheel

New Pinwheel, Luna Park’s logo, on the move in Scream Zone. Photo © Tricia Vita

In the Strange & Unusual Department: A giant skull long retired from duty at Wonder Wheel Park’s Spook-A-Rama dark ride was pulled out of storage and wheeled over to the Coney Island History Project. This fantastic creature will be on display this season, replacing the Cyclops head which is on loan to the Wadsworth Atheneum Museum of Art for a traveling art exhibit. Like the Cyclops, the skull’s eyes light up and move, promising some terrific selfies. The skull was a stage prop in Harvey Fierstein’s 1984 play Spookhouse and a denizen of the Coney Island Hysterical Society’s Spookhouse in the former Dragon’s Cave on the Bowery.

Skull from dark ride

Skull from dark ride en route to Coney Island History Project Photo © Tricia Vita

In Thor Equities’ building on Stillwell Avenue, work permits are posted and construction is underway on Wahlburgers, which is expected to open in May. The permits cover general construction on the first floor and the roof, where outdoor dining will be available for the celebrity burger chain . The roof currently overlooks an empty lot but as ATZ wrote in January: “Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot.”

There could be some truth to the rumor. Earlier this month, electrical service was installed on the lots. Since Thor bought the property in 2006 and evicted amusement operator Norman Kaufman, the Stillwell lots have occasionally hosted flea markets or carnivals. The lots were vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Wahlburgers Coney Island

Building permits posted on window of future Wahlburgers on Stillwell Avenue, where construction is underway. Photo © Tricia Vita

Check our post on “Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs” for updates. New jobs being advertised included Brand Ambassadors for Luna Park, Marketing and Events Coordinator for Wahlburgers, and account Manager for Coney Island Brewing Company. Game of skill operators are needed for the 2015 season at the independent games on West 12th street off the Boardwalk. Apply in person or message @MissConeyIsland via twitter.

Luna Park Job Screening

Luna Park Job Screening at B&B Carousell. Photo © Tricia Vita

After the March 29th season opener, Coney Island’s amusement parks are open weekends and school holidays until the daily schedule kicks in Memorial Day Weekend.

More photos from this set may be viewed on flickr.

Polar Express

Polar Express, famed for its mega sound system and live DJs, getting ready for Coney Island’s Opening Day, 12th Street Amusements. Photo © Tricia Vita

Related posts on ATZ…

March 6, 2015: Photo Album: Glimpses of Spring in Coney Island

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist

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