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Get on the Bus: Coney Island. Really Fun, Really Open. Photo © Tricia Vita/me-myself-i via flickr

Get on the Bus: Coney Island. Really Fun, Really Open. Photo © Tricia Vita/me-myself-i via flickr

Today NY1, News12 and the Brooklyn Paper were in Coney Island covering the lockdown of Dreamland amusement area by property owner Thor Equities because of a rent dispute. More terrible publicity for Coney courtesy of Thor. People will hear part of this story and think because “Dreamland” is closed all of Coney Island is shutdown and it’s not worth going.

Coney Island is open. Only Dreamland, the temporary fair on the former Astroland site, is closed. Big deal. Dreamland never lived up to Joe Sitt’s promise of 25 rides. It had 12 rides and several sideshows including the “Giant Rat” (a capybara) and Headless Woman. If you missed seeing these shows, please visit the photosharing site flickr where you can look at pix of the banners for free. You will have saved yourself a dollar.

I’m sorry Dreamland was abruptly closed by Thor Equities. I suspect this is all about Thor CEO Joe Sitt telling the Mayor, hey I upped the ante on the rent because amusements don’t make money. Last we heard, Sitt was squeezing the City for $165 million to buy him out. He may also be pressuring for concessions such as tax breaks and a hardship variance to build time shares in his Coney Island sandbox, oops I mean his property. It’s been three weeks since the City Council approved the rezoning of Coney without sealing the deal to buy Thor Equities property.

But there’s still plenty for visitors to enjoy in Coney Island. I work in Coney and have actually kept a ride count all summer long. Without Thor Equities Dreamland, CONEY ISLAND STILL HAS 43 –that’s FORTY THREE RIDES. In addition to the Cyclone and the Wonder Wheel, there’s Deno’s Park with 21 rides, McCullough’s Kiddie Park with a dozen rides, the fabulous Eldorado Bumper Cars & Arcade, Polar Express and more.

Also in today’s headlines was the closing of Coney Island’s beach as well as other City beaches for the weekend due to the approach of Hurricane Bill.

Rain or shine, people can enjoy Ringling’s Coney Island Boom A Ring Circus, the Coney Island USA sideshow, Burlesque at the Beach, the Coney Island Museum, the Coney Island History Project, the New York Aquarium, Lola Staar’s Dreamland Roller Rink (not associated with “Dreamland Park”), Ruby’s Bar, Cha Cha’s and Coney Island Arcade.

Don’t be taken in by Thor Equities attempt to kill amusements in Coney Island by closing down his temporary fair three weeks ahead of schedule. Support amusements in Coney Island by coming out and patronizing longtime operators and entrepreneurs.

SEPT 5, 2009 UPDATE Dreamland was allowed to reopen for Labor Day Weekend after City Councilman Domenic Recchia Jr. interceded. Operating rides include Geren Rides Ring of Fire, Reverchon Himalaya, Trabant, Scrambler and five kiddie rides. There are also two arcades, games and food stands. The park has about half as many attractions as when it closed since John Strong’s sideshows left and Butler Amusements rides were dismantled. The entrance to the park is on Surf Avenue. A few games and stands have been set up at the Boardwalk gate.

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This Dragon Wagon Kiddie Coaster in Coney Island was purchased by Butler Amusements last year from Michael Jacksons Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

This Dragon Wagon Kiddie Coaster in Coney Island was purchased by Butler Amusements last year from Michael Jackson's Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

On the Boardwalk side of Joe Sitt’s “Dreamland Park” on the former Astroland site, you’ll find the Dragon Wagon Kiddie Coaster. The Wisdom Industries ride is a familiar sight on the carnival circuit. But the Coney Island ride’s claim to fame is that it came out of Michael Jackson’s private amusement park at Neverland Ranch.

Although the Dreamland Dragon Wagon’s history has not been publicized, Jackson’s death has thrust the former Neverland rides at carnivals and parks across the country into the media spotlight. At Beech Bend Park in Bowling Green, Ky, which has the pirate ship ride said to be Jackson’s favorite, complimentary rides were offered as a tribute to the King of Pop and a temporary memorial will soon be replaced with a permanent plaque. Will Coney’s Dragon Wagon follow suit with its own tribute to Michael Jackson?

ATZ learned of the Coney Island ride’s Neverland provenance earlier this month in a conversation with the ride’s owner, Earl “Butch” Butler, CEO of California-based Butler Amusements. The carnival owner purchased four rides from the Jackson ranch last year including the Balloon Samba ride, which is currently at California’s Alameda County Fair. Butler is the new carnival provider for the California State Fair and has a strong fair and festival route in California, Oregon and Washington State.

Butler Amusements Cotton Candy Wagon in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Butler Amusements Cotton Candy Wagon in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

As a reporter for the trade publication Amusement Business, I’d interviewed Butler and found him to be a class act. His show was awarded the prestigious Circle of Excellence Designation by the Outdoor Amusement Business Association (OABA) in 2005. When ATZ saw “Butler Amusements” name on the cotton candy trailer in Thor Equities’ temporary park in Coney Island, we were absolutely astonished. What made Butler come all the way from California to Coney’s sandy shore when East Coast ride operators galore turned down offers to play Joe Sitt’s Dreamland? We figured either Butler knew something we didn’t (Sitt decides to sit on land and offers multi-year contracts?) or we knew something Butler didn’t (Joe Sitt said amusements don’t make money. Shopping is the new amusement, full speed ahead with rezoning for big box retail!). We phoned Butler to get the scoop.

It turns out that Butler’s Coney connection is his friend and fellow Californian John Strong whose sideshow has been operating in Sitt’s would-be Dreamland since April. “John grew up on our show,” said Butler, “but has since gone off on his own. He said, ‘you’ve got to come out and see this.’ ” At first Butler thought Coney Island was too far, but Strong kept calling him and said they were having trouble getting rides. Butler agreed to fly out and see the situation. His impression: “Coney Island needs upgrading.”

New Ride on the Skyline: Butler Amusements Star Dancer. Photo © Tricia Vita/me-myself-i via flickr

New Ride on the Skyline: Butler Amusements Star Dancer. Photo © Tricia Vita/me-myself-i via flickr

Butler agreed to send four rides from his arsenal of 135 rides. The rides include the Star Dancer, a 101-foot tower ride by Larsen International that combines the carousel and Gondola wheel. It offers a spectacular view of the midway. “The Star Dancer would fit here because people could look out over the beach and the Boardwalk,” said Butler, who noted that he could spare the ride because it’s not popular at fairs where it loses riders to more thrilling rides. He also sent a jewel box of a carousel equipped with menagerie animals as well as horses. The ride had been in storage since it came out of a mall in Chula Vista. The kiddie rides are the Dragon Wagon purchased from Neverland in 2008 and a walk-though play attraction called Kid Zone.

Cat figure on Butler Amusements Carousel. Photo © Tricia Vita/me-myself-i via flickr

Cat figure on Butler Amusements Carousel. Photo © Tricia Vita/me-myself-i via flickr

Asked if he would be sending more rides, Butler said he sent the four rides to “test market” Coney Island. He also sent his right hand man Bobby Merten, former owner of B & B Amusements, to set up the rides and oversee operations for the first couple of weeks. Butler’s strong fair route precludes sending more rides at this time, but he has hopes of putting kiddie rides in Thor Equities “Flea by the Sea” tents on Stillwell for the Christmas season.

ATZ has spoken with East Coast amusement operators who declined offers to bring their rides to Sitt’s temporary park due to inflated rents or because they already have a strong route and cannot spare the rides. One operator told ATZ the rent was twice as much as he would expect to pay. Asked about his contractual arrangements with Sitt, Butler said that he has a one-year contract with an option for another year, and that the rent was 35 per cent higher than what he would usually pay.

Butler Amusements Star Dancer in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Butler Amusements Star Dancer in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Although Butler has over 135 rides, he also has major commitments including contracts with four state fairs with concurrent dates: the California State Fair, (Aug 21-Sept 7), the Evergreen Washington State Fair (40 rides; Aug 27-Sept-7) and both the Western and Eastern Idaho State Fairs (late August-early September). In the case of Cal Expo, Butler’s new contract is for a ten-year term and requires him to provide a minimum of 55 rides, 40 games and 13 food stands.

This illustrates the absurdity of Thor Equities so-called efforts to recruit amusement operators to bring spectacular or major rides to Coney Island. If amusement ride operators are operating on a year to year basis, they simply can’t afford to invest in new equipment. As for whether the temporary fair that Joe Sitt calls “Dreamland Park” will be operating next year, much depends on whether the City rezoning plan for Coney Island passes in the City Council this month. And whether or not the City comes to some kind of 11th hour deal to acquire the property from Thor Equities.

Medallion on Butler Amusements Carousel in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Medallion on Butler Amusements Carousel in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

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“What rides are open in Coney Island?” This question is one of the search terms being used to arrive at ATZ. Since Astroland closed last year, people continue to be uncertain about what rides have remained here and are open. Last weekend’s postponement of Thor Equities much advertised “Festival by the Sea” due to “threat of bad weather”on a sunny day and no show rides was a slap in the face to the “Coney Island is Really Fun. Really Open” campaign. Here’s the Memorial Day Weekend ride count…

Kiddie helicopter ride at Denos Wonder Wheel Amusement Park in Coney Island. Deno’s has 22 rides including the world famous Wonder Wheel. Photo by me-myself-i/Tricia Vita via flickr

Kiddie helicopter ride at Deno's Wonder Wheel Amusement Park in Coney Island. Deno’s has 22 rides including the world famous Wonder Wheel. Photo by me-myself-i/Tricia Vita via flickr

photo via me-myself-i, flickr

More than 35 40 rides owned and operated by Coney Island’s veteran ride operators have been open since April 5th. Come out and enjoy the Cyclone Roller Coaster, Wonder Wheel, Eldorado Skooters, the Polar Express, Saturn 6 and kiddie rides such as the Bumblebeez and the Sea Serpent Coaster.

Coney Island Cyclone, Second Ride of the Season. Photo by Pablo57 via flickr

Coney Island Cyclone, Second Ride of the Season. Photo by Pablo57 via flickr

photo via pablo57, flickr

At Thor Equities “Dreamland Amusement Park” (on the former Astroland site aka Sittland East) the Georgia-based Geren carnival’s Ring of Fire, Himalaya and Scrambler were set up and open for business for the first time on Saturday. You may remember these rides from Thor’s “Summer of Hope” carnival on Stillwell last season. Geren’s rides left in mid July to play the carnival’s Southern fair route. Will they stay till Labor Day this year or be switched out with other rides? Geren’s Spin-Out was also open for biz on Saturday.

Georgia-based Geren Rides Spin-Out at Thor Equities Dreamland Park in Coney Island. Photo by me-myself-i

Georgia-based Geren Rides Spin-Out at Thor Equities "Dreamland Park" in Coney Island. Photo by me-myself-i

photo via me-myself-i, flickr

Five additional carnival rides–one thrill ride, a merry-go-round, three other kiddie rides– were being set up at Joe Sitt’s park-in-progress on Saturday but were not yet ready to open.  ATZ will be posting updates and analysis of the Memorial Day Weekend and will have more to say about Joey Coney Island’s shortcomings as an amusement park tycoon. I mean what kind of a 21st century amusement park developer fails to have his “upwards of 25 rides” in place and ready for action on the first big weekend of summer?

The title of my post “Memorial Day Weekend Mania” is dedicated to Bob Guskind of Gowanus Lounge, whose coverage of all things Coney inspired me to launch ATZ. If Bob were still here, he would undoubtedly be covering this story and I would be at the beach.

MEMORIAL DAY UPDATE…On Monday, eight of the nine rides at Sitt’s Dreamland were operational and open for business. The carousel was under construction.

JUNE 4, 2009 UPDATE> ..“What rides are open at Coney Island?”
Coney Island Ride Count

AUGUST 5, 2009 UPDATE…“Coney Island Has 56 Rides and 33 More Days of Summer!”

Merry Go Round Set up at Thor’s amusement park-in-progress on Memorial day Weekend. Photo by me-myself-i/Tricia Vita via flickr

Merry Go Round Set up at Thor’s amusement park-in-progress on Memorial day Weekend. Photo by me-myself-i/Tricia Vita via flickr

photo via me-myself-i, flickr

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