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$95K Will Buy You the Dragon Wagon from Michael Jacksons Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

$95K Will Buy You the Dragon Wagon from Michael Jackson's Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

Got an extra $95,000 lying around? You could celebrate Michael Jackson’s August 29th birthday in style by acquiring one of his carnival rides from Neverland Ranch. After spending the summer at Thor Equities Dreamland Park in Coney Island, the Dragon Wagon Kiddie Coaster from Jackson’s private amusement park is being advertised for sale on usedrides.com. Since Dreamland closed and is unlikely to reopen (see “Coney Island is Open, Only Dreamland is Closed”), the ride’s owner decided to sell the Wisdom Dragon Wagon rather than truck it all the way back to California. ATZ spoke with Candy Strong, who placed the ad for the coaster and three other rides owned by Butch Butler of California-based Butler Amusements.

“It cost him $55,000 to bring them here. It would be beneficial and less stressful for him not to take anything back,” said Candy, who with her husband John Strong operated “The Strangest Show on Earth” in Coney Island’s Dreamland this season. Since Butler is busy with four state fairs running concurrently–the California State Fair, Western Idaho State Fair, Eastern Idaho State Fair, and Washington State’s Evergreen State Fair–Candy Strong took on the job of advertising the rides. The Strongs have been friends with Butler for over 30 years and were the ones who got him to bring the rides here from California.

For Sale on Usedrides.com: the Dragon Wagon Kiddie Coaster from Michael Jackson's Neverland Ranch

For Sale on Usedrides.com: the Dragon Wagon Kiddie Coaster from Michael Jackson's Neverland Ranch

When ATZ spoke with Butler earlier this season, he told us about some of the rides he’d purchased from Michael Jackson’s ranch last year. One of the Jackson rides happened to be among the four sent to “test market” Coney Island. The Dreamland Dragon Wagon’s history was not initially publicized, but Jackson’s death in June thrust the former Neverland rides at carnivals and parks across the country into the media spotlight. Butler had hoped to put his kiddie rides in Thor Equities “Flea by the Sea” tents on Stillwell Avenue for the Christmas season.

For Sale in Dreamland: Dragon Wagon from Michael Jacksons Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

For Sale in Dreamland: Dragon Wagon from Michael Jackson's Neverland Ranch. Photo © Tricia Vita/me-myself-i via flickr

“Like everybody, Butch thought there was an opportunity for another year. Or two or three. But now it doesn’t look like it’s going to happen,” Candy said as she and her husband were getting ready to leave New York for a Tennessee fair. Coney Island’s Dreamland Park was abruptly locked down last weekend due to a dispute between property owner Thor Equities and the park manager, but Butler’s rides are still set up and may be viewed by prospective buyers, Candy said. The other three rides for sale are not from Neverland Ranch. The additional rides are the Star Dancer, a 101-foot tower ride by Larsen International ($250,000) a Barrango carousel with horses and menagerie animals ($125,000), and an interactive play zone called Jungle of Fun ($85,000). I made a flickr set of Butler’s rides in Coney Island in case anyone wants to check them out.

Butler Amusements Carousel in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Butler Amusements Carousel in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

At the California State Fair through Sept 7: Balloon Samba Ride from Michael Jackson's Neverland Ranch. Photo courtesy of Butler Amusements

At the California State Fair through Sept 7: Balloon Samba Ride from Michael Jackson's Neverland Ranch. Photo courtesy of Butler Amusements

Meanwhile at the California State Fair, which runs through September 7, the King of Pop’s amusement rides are in the spotlight thanks to a “Fairgoers Can’t Beat It!” promotion. On Fridays, Butler Amusements gives the first 5,000 visitors to the state fair a “golden ticket” good for a free ride on one of four rides from Neverland. The rides are the Balloon Samba, Jeeps, Wave Swinger and Dinosaurs. According to the fair’s press release, the Dinosaur ride features a total of eight revolving dinosaurs and elephants that riders can control to make the animal go up or down.

Here in Brooklyn, filmmaker Spike Lee’s party in honor of Michael Jackson’s 51st birthday is set for Saturday from noon to 5 p.m. in Prospect Park. Here’s the invite to the free event, which will feature DJ Spinna spinning Jackson music and Brooklyn Borough Prez Marty Markowitz declaring August 29th “Michael Jackson Day.”

At the California State Fair through Sept 7: Wave Swinger from Michael Jackson's Neverland Ranch. Photo courtesy of Butler Amusements

At the California State Fair through Sept 7: Wave Swinger from Michael Jackson's Neverland Ranch. Photo courtesy of Butler Amusements

Update, December 26, 2011…

The Neverland Bumper cars were permanently installed at Cal Expo in Sacramento for which Butler Amusements provides the carnival for the California State fair. The other rides from Neverland Ranch–Lolli Swings, Jeeps, Dinos, Balloon Samba and Dragon Wagon– travel with the carnival’s different units, which play events in seven states in the West.

Neverland Bumper Cars

The Neverland Bumper Cars, owned by Butler Amusements, were first installed at Cal Expo for the California State Fair in July 2011. Photo courtesy of Butler Amusements.

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Related posts on ATZ…

November 23, 2009: The Contenders from A to Z: Coney Island Amusement Operator RFP

August 5, 2009: Coney Island Has 56 Rides and 33 More Days of Summer!

July 8, 2009: Coney Island Wish List: Michael Jackson’s Bumper Car Ride for Sale on eBay

June 30, 2009: Calif. Carnival Sends Rides to Coney Island….Including One from Michael Jackson’s Neverland Ranch

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eBay Find: The control panel of a one-of-a-kind ride from Neverland Ranch: Current Bid $46,100. Reserve Not Met

eBay Find: The control panel of a one-of-a-kind ride from Neverland Ranch: Current Bid $46,100. Reserve Not Met

Michael Jackson’s Dragon Wagon Kiddie Coaster was brought to Coney Island for the summer by Butler Amusements, but now there’s an opportunity to acquire a Neverland ride on a permanent basis. Last week carnival owner Earl “Butch” Butler told ATZ of his plans to put the bumper cars designed for and by Michael Jackson up for sale on eBay. The one-of-a-kind ride has been on our watch and wish list for the past few days. Butler says the auction has hundreds of watchers and generated inquiries from all over the world, including a bidder who wants to recreate Jackson’s amusement park.

The ride  includes a 20 foot long Neverland sign and fencing with Michael Jackson's logo

The ride includes a 20 foot long Neverland sign and fencing with Michael Jackson's logo

The popular interest in the Neverland rides since Jackson’s death is what got us dreaming about putting together a consortium of people to buy Jackson’s bumper cars for the People’s Playground. Where’d we put it? How about Steeplechase Plaza, where the City has plans to build a skateboard park? We think an amusement ride, especially one designed for and by the King of Pop, is a much better idea. It could be a gold mine for Coney Island. The celebrity ride would draw tourists to the amusement park. Its neighbors would be the iconic Parachute Jump and the restored B & B Carousell. Or maybe the ride could be situated on Joe Sitt’s property. After Sitt sells to the City, of course. His Stillwell lot, which is zoned for amusements, is currently being misused as a flea market. And we couldn’t afford Thor Equities skyhigh rent in the so-called Dreamland Park.

In fact, the bidding on the Neverland bumper cars –$46,100, Reserve Not Met– has climbed beyond our consortium’s budget. What is the reserve? Butler’s not saying. When I asked him today if it’s $1 million dollars, he said no. Perhaps it’s a dollar less or quite a bit more! We’re secretly dreaming Mayor Bloomberg will set a snipe and win the auction for the people of New York. Don’t worry, Mayor Mike: The user ID is kept private. Nobody will know you are the buyer except the seller. You can donate the ride to the City of New York, just as you did with the B & B Carousell. The auction ends on July 10 at 12:34:29 PDT.

Bumper car tent at Neverland Ranch. Butler Amusements bought 5 rides from Neverland, but only this one is for sale

Bumper car tent at Neverland Ranch. Butler Amusements bought 5 rides from Neverland, but only this one is for sale

From the auction description:

This is a large ride and comes with fence that goes around the ride which also has the picture of Michael Jackson’s logo. Another main part of this ride is the dominant opening sign that says Neverland which is approximately 20 feet long. This ride was designed especially for and by Michael Jackson by Majestic Manufacturing in 1992. Michael Jackson put in an amazing sound system along with black lights and disco balls. The ride comes with the 16 custom made bumper cars with Michael Jackson logo on them. The model is a MJ 2700 with a length of 96 feet 6 inches by a width of 44 feet 6 inches. The floor size is 32 feet by 84 feet, 2688 square feet. The pit size is 32 feet 3 inches by 84 feet 3 inches, 2717 square feet. This is truly a once in a lifetime opportunity that no one should pass up. This piece would make any Michael Jackson collection the Greatest Michael Jackson collection.

Perhaps the bumper cars will be reunited with the original Zierer Wave Swinger ride from Neverland, which is also up for auction on eBay. That ride is owned by Helm & Sons Amusements of Colton, California. Starting bid is $850,000.

Michael Jackson's logo of little boy sitting on the moon is emblazoned on the bumper cars

Michael Jackson's logo of little boy sitting on the moon is emblazoned on the bumper cars

Update, December 26, 2011…

The Neverland Bumper cars were permanently installed at Cal Expo in Sacramento for which Butler Amusements provides the carnival for the California State fair. The other rides from Neverland Ranch–Lolli Swings, Jeeps, Dinos, Balloon Samba and Dragon Wagon– travel with the carnival’s different units, which play events in seven states in the West.

Neverland Bumper Cars

The Neverland Bumper Cars, owned by Butler Amusements, were first installed at Cal Expo for the California State Fair in July 2011. Photo courtesy of Butler Amusements.

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Related posts on ATZ…

November 5, 2009: Museum Piece or Obsolete? Old Carnival Games, Stick Joints on eBay

August 26, 2009: Michael Jackson’s Neverland Ride for Sale in Coney Island!

August 5, 2009: Coney Island Has 56 Rides and 33 More Days of Summer!

June 30, 2009: Calif. Carnival Sends Rides to Coney Island….Including One from Michael Jackson’s Neverland Ranch

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Michael Jackson tribute posters on front of Neverlands Dragon Wagon Kiddie Coaster in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Michael Jackson tribute posters on front of Neverland's Dragon Wagon Kiddie Coaster in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

On Tuesday ATZ had the scoop that the Dragon Wagon Kiddie Coaster from Michael Jackson’s private amusement park at Neverland Ranch was in Coney Island for the summer. After news of the ride’s history spread, the park’s operators set up a tribute to Jackson. On the eve of Fourth of July, a DJ was playing the King of Pop’s greatest hits and memorial posters were attached to the front of the ride.

Meanwhile, over at Stillwell and Surf, “Thriller” was blaring from the giant speakers that were set up on Friday night in preparation for Nathan’s Fourth of July Hot Dog Eating Contest.

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