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Nathan's Surf Avenue

Post-Sandy Reconstruction: Nathan’s Famous on Surf Avenue. March 2, 2013. Photo © Jim McDonnell

The first Nathan’s hot dogs and french fries to be served in Coney Island since Sandy struck more than four months ago are on the horizon. In two weeks, the famous franks will be back on the Boardwalk! Nathan’s Boardwalk location, which expanded last season and suffered less damage from Sandy than the Surf Avenue store, is set to open in mid-March. One source tells ATZ the Nathan’s Boardwalk store will open on March 16, a Saturday, while another says March 18. Either way, we’ll let you know ASAP. UPDATE 1:35pm: ATZ confirmed with Nathan’s Corporate Office that the official opening date of their Boardwalk restaurant will be Monday, March 18th.

Over the weekend, the gut rehab at Nathan’s Famous original location on Surf Avenue continued with workers ripping out the counter and steel shutters, as seen in the above photo by Jim McDonnell. The interior as well as electrical and plumbing were ruined by the flood water and sewage that surged into the store during Superstorm Sandy. Sources tell ATZ the target date for completing the work and reopening Nathan’s main store at Surf and Stillwell Avenues is Memorial Day Weekend.

Ahead of March 24’s Opening Day for Coney Island’s amusement rides, some of Nathan’s neighbors on the Boardwalk such as Brooklyn Beach Shop, Nathan’s Gift Shop, and Ruby’s Bar and Grill have already been open “by chance” and expect to open on the weekend of March 16th. Lola Star Boutique and Paul’s Daughter are set to open on Palm Sunday Weekend. Tom’s Restaurant, which has been serving breakfast and lunch all winter, was exceptionally crowded over the weekend. Coney Island photographer Bruce Handy, who eats there every Sunday said, “Today we got the last table and they were holding people at the door.” Spring is in the wings and the crowds are coming back to Coney!

UPDATE March 7, 2013:

Nathan’s and Major League Eating announced they will hold the first qualifier for the 2013 Nathan’s 4th of July Hot Dog Eating Contest on Saturday, March 23, at 1 pm, at the Boardwalk restaurant as part of opening-weekend celebrations for Coney Island.

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Nathan's Sign

Mockup of Sign for Nathan's Gift Shop on the Boardwalk. © Maya Haddad/Nathan's Coney Island Gift Shop. All Rights Reserved

Nathan’s Famous has been in business in Coney Island since 1916, when Nathan and Ida Handwerker made a success out of selling a frankfurter in a bun for a nickel. This season, the world-renowned eatery will have its first-ever brick-and-mortar gift shop thanks to a licensing agreement with Maya Haddad and her father Haim, the entrepreneurial co-owners of Coney Island Beach Shop and the soon-to-debut Brooklyn Beach Shop.

Set to open on March 31 April 5, Nathan’s Coney Island Gift Shop is a separate 500-square-foot space inside Nathan’s newly relocated Boardwalk outpost currently under construction at West 12th Street. “We’re manufacturing our own apparel,” Maya told ATZ. “We have 18 different graphic designs printed on T-shirts, sweatshirts and baseball caps. There’s also custom socks that make your feet look like hot dogs!” The hang tags are even shaped like one of Nathan’s Famous neon signs.

Nathan's Coney Island

Nathan's Graphics for T-Shirts © Maya Haddad/Nathan's Coney Island Gift Shop. All Rights Reserved

“The cool thing is we made it all private label,” says Maya, a graduate of Baruch College with a degree in business who left her job as a buyer at Macy’s to help grow her family’s business. Haim Haddad has owned his own store in Coney Island since 1996, operating Mermaid Horizons at Mermaid and Stillwell Avenues until the construction of Stillwell Terminal disrupted foot traffic and put him out of business. In 2002, he opened Coney Island Beach Shop on Stillwell Avenue behind Nathan’s. Last year, the Haddads opened the second Coney Island Beach Shop inside Stillwell Terminal. A large Boardwalk store called Brooklyn Beach Shop is slated to open this season next to Scream Zone’s entrance.

The opportunity to open Nathan’s Coney Island Gift Shop presented itself when the restaurant got the new location on the Boardwalk. “We had a great relationship with them for a decade and they always wanted to offer Nathan’s merchandise,” explains Maya. “We were going to do a licensing agreement with them anyway.”

Nathan’s already has an online store selling apparel and merchandise like tote bags and golf balls printed with the Nathan’s Famous logo. Some of these items will be available in the brick-and-mortar shop. At the same time, the items offered for sale in the Boardwalk store will be sold online.

“We met with the president of Nathan’s and the marketing manager to utilize resources like old photos they’ve collected over the years,” says Maya. “One of them is being used on a T-shirt. The others are for postcards and magnets.” The souvenir items, which are currently being manufactured in the U.S., will take longer to arrive in the shop.

The gift shop interior is painted “American Cheese” yellow, a color that’s two shades lighter than Nathan’s iconic yellow, says Maya. “We’re putting up a flat screen TV that’s going to have images of Nathan’s and Coney Island.” She’s also looking forward to displaying a prized souvenir T-shirt that was autographed by the championship eaters in last year’s hot dog eating contest. Says Maya, “I can’t wait till the Fourth of July!” After the grand opening, Nathan’s Famous Coney Island Gift Shop will be open daily.

nathans

Nathan's rendering for their new store on the Boardwalk shows the Gift Shop on the left. The location is the former Gyro Corner Clam Bar at W 12th St. Photo via AmusingtheZillion.com

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November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

October 17, 2011: Popeyes Chicken Returning to Coney Island’s Surf Avenue

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Coney Island Colorado

Coney Island Colorado Diner, Bailey, CO. Photo © RoadsideArchitecture.com

November 8, 2015: The Coney Island Boardwalk Hot Dog restaurant in Bailey, Colorado, is up for sale again! The asking price is triple what it was in 2011. Scroll down for update…

Hey, wanna buy the Coney Island Boardwalk? The historic hot-dog shaped “Coney Island Boardwalk” diner, in Bailey, Colorado, is being offered for sale by its owner. It’s all yours, including stucco bun and mustard and relish toppings, for just $499K. According to the listing, the bun is 35 feet long and the hot dog 42 feet. Made of concrete-and-steel, this fine example of novelty architecture weighs a hefty 18 tons. But the buyer will have to move the 1960’s eatery from its current location on the South Platte River about 30 miles southwest of Denver.

Inside the Hot Dog

Inside the Hot Dog. Photo © themickeyd/RonMcdonald via flickr

“Truly my dream was to have a beautiful location,” said Ron Aigner, the diner’s owner, in a phone interview with ATZ. “Now I can’t even walk the dog.” Left disabled with a broken back after an altercation with local authorities, Aigner closed the diner and advertised it for sale. Aigner told ATZ he wouldn’t mind if somebody bought the diner and moved it from Colorado to the original Coney Island in Brooklyn, New York! Now that would be an unusual move: New York City has been losing its historic diners since the Moondance was sold to new owners in Wyoming and the Cheyenne went to Alabama.

Once Coloradans find out about the listing, we think they’ll rally to save their Coney Island, which was built in Denver in 1966. Its designer Marcus Shannon of Lakewood, Colorado, planned a chain of hot dog diners and filed a patent for the design in 1965. The eatery was originally located on West Colfax in Denver. Since 1970, the Coney Island Boardwalk has been on scenic US Highway 285, first in Aspen Park and then in Bailey.

The building has been hailed as “the best example of roadside architecture in the state” by Thomas J. Noel, a Professor of History and Director of Public History, Preservation & Colorado Studies at the University of Colorado. In reply to ATZ’s email, Noel (aka “Dr. Colorado”) wrote: “We Coloradans should rally to save one of our greatest culinary landmarks, a most delicious morsel of pop roadside art. Hot Dog! Don’t let the Coney Island die.”

Under the Dog

Under the Dog. Photo © themickeyd/RonMcdonald via flickr

The delightful interior of the hot dog, which was lovingly restored, includes two booths and a diminutive counter with a few stools. “I moved it and renovated it. It does a huge business,” says Aigner, who offered to provide sales figures to prospective buyers. “I put out about 20 to 30 tables for people to sit by the river.” Indeed, restaurant reviewers mention an hour-long wait for a wiener during the busy summer season, though they say it was worth it for the Chicago-style dog. But Aigner says the location was not suited for year-round business: “We’re on the road to Breckinridge. It’s the second busiest highway, but not the ski traffic highway.”

The first photo in this post was taken by our friend RoadsideNut, a New Yorker who has extensively documented America’s roadside architecture on her website. Check out the Burgers and Hot Dogs page, where the Coney Island in Colorado appears along with Top Dog, Giant Burger and other architectural wonders.

UPDATE November 8, 2015:

The Coney Island Boardwalk Hot Dog restaurant in Bailey, Colorado, is up for sale again! According to a local news report, owner Ron Aigner is retiring and has listed the property for $1,495,000. Broker Jim Urban has posted a video tour on YouTube:

UPDATE August 14, 2011:

ATZ is happy to report that the diner reopened for the summer. The person whom we spoke with on the phone was unable to confirm fall/winter hours. Call in advance. A Yelper reports that the elk dogs are terrific. The diner’s address is 10 Old Stagecoach Rd, Bailey, CO 80421. Phone (303) 838-4210.

Before Renovation: The Coney Island Hotdog Stand, seen here in Aspen Park, CO, before it was sold and moved to Bailey, CO in March 2006. August 16, 2005. Photo © mrivorey/Chris Moody via flickr

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November 21, 2010: Goodbye (Or Maybe Not?) to My Coney Island Equivalent of Proust’s Madeleine

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January 19, 2010: Nathan Slept Here! Coney Island’s Feltman’s Kitchen Set for Demolition

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