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Posts Tagged ‘Margarita Island’

Coney Island Bowery

On Coney Island’s Bowery, indie amusement operators put up pennants for Memorial Day 2015. Will they be back in 2016? May 23, 2015. Photo © Tricia Vita

Thor Equities’ CEO Joe Sitt is expanding his Coney Island empire by buying up three Bowery lots on both sides of West 12th Street. ATZ has learned that longtime property owner Jeff Persily and partner Matthew Weinberg are in contract with Thor to sell their property at 1105 Bowery (309 W 12th St), 1205 Bowery and 1207 Bowery. According to the agreement, the scheduled closing date is December 18, 2015.

The acquisition has set off speculation that the Bowery buildings are destined for a date with the wrecking ball, as one of Thor’s long vacant lots on West 12th Street is zoned for a 30-story hotel. With the purchase of 1105 Bowery, which stretches from West 12th Street to Jones Walk, Thor will own the entire block bounded by Surf Avenue and the Bowery with the exception of one privately owned lot on Jones Walk. Apart from the current tenants of 1105 Bowery, the rest of the Thor-owned lots and buildings on the block are vacant due to rent increases, evictions and demolitions that began in 2007 and culminated in 2010.

1205 Bowery Coney Island

Water Race Game and Gyro Corner are among the tenants at 1205-1207 Bowery, which is being bought by Thor Equities. November 1, 2015. Photo © Tricia Vita

A few days before Halloween, Weinberg met with some of their Bowery tenants, which include a bar and grill, food stands, games and photo and souvenir booths. He informed them the property was sold and that a Thor rep would contact them, setting off rumblings in the Coney Island Rumor Mill. Who will get to stay, for how long, and at what price? Some tenants were told to expect “a moderate rent increase,” sources tell ATZ.

The block where 1105 Bowery is located includes the vacant lot on West 12th across from Coney Island USA where the demolished Bank of Coney Island stood from 1923 until 2010, and the lot where the boarded up Grashorn Building, Coney Island’s oldest building, remains. The bank lot was rezoned for a hotel up to 30 stories, effectively dooming the historic building. Despite public outcry and a NY Times editorial against a wall of hotels on the south side of Surf, which will cast long shadows on the amusement zone, the Bloomberg administration pushed it through. The big beneficiary was Thor Equities’ Joe Sitt, who owns two of the Surf Avenue lots zoned for hotels.

A Winner Every Game

A Winner Every Game. This Water Race on Jones Walk is one of the tenants at 1105 Bowery, Coney Island. June 21, 2013. Photo © Tricia Vita

Tenants at 1205-1207 Bowery include Gyro Corner and neighboring games and souvenir stands on West 12th Street. At 1105 Bowery, tenants are Margarita Island Bar & Grill, the 5D cinema, frozen yogurt, a basketball and dart games, water races, a food stand on the corner of Jones Walk and a photo booth and tattoo shop. Gyro Corner was on the Boardwalk, where Nathan’s is now, until Thor sold the property to the City’s Economic Development Corporation, which turned it over to Zamperla. Gyro was among five Boardwalk businesses that got the boot. So did Beer Island, which was reborn last year as Margarita Island on the Bowery.

Margarita Island

On Coney Island’s Bowery, Margarita Island and neighboring games getting ready for Memorial Day Weekend 2015. May 13, 2015. Photo © Tricia Vita

Margarita Island owner Carl Muraca is optimistic about being back in 2016. He said Thor’s rep told him that “Joe Sitt knows you love Coney Island as much he loves Coney Island and he’s glad to have you there. We had a very positive conversation,” Muraca told ATZ. He is also a former Thor tenant, having owned Faber’s Fascination in the Henderson Building, a year-round arcade which lost its lease when the building was demolished. Muraca later moved his arcade to another Thor building, now vacant, on Surf.

Thor Equities also owns the lots on the south side of the Bowery, from West 12th Street to West 15th Street. On the north side, Thor properties include the building housing the Eldorado Bumper Cars and Arcade and Thor’s new “Retail Ride of A Lifetime” building where the Brooklyn Nets Shop and Wahlburger’s represent the new Coney Island’s displacement of amusements for shiny new retail and franchises.

Jones Walk Coney Island

Still open for business: Airbrush Tattoo stand on Jones Walk is a tenant at 1105 Bowery. November 1, 2015. Photo © Tricia Vita

We are keeping our fingers crossed that the Bowery’s Mom & Pops will be able to afford to stay in their spots next season and get more than a one-year reprieve. All are survivors who’ve had to move multiple times due to changes in property ownership leading up to and since the City’s Coney Island Rezoning of 2009. With redevelopment on the horizon for these blocks, the Bowery could be the last stand for some of these small businesses. As we reported in “The New Coney Island: A Tale of Two Jones Walks” (ATZ, November 2, 2013), an amusement business owner who had leased a small stand on the Walk from Thor in 2008 told us in 2009 that the rent had tripled from $8,000 to $24,000. He declined the space and left Coney Island, never to return.

Jones Walk, Off season

Jones Walk, off season. The long vacant Thor-owned Grashorn building, Coney Island’s oldest on the right. November 4, 2014. Photo © Tricia Vita

Related posts on ATZ…

October 29, 2015: Environmental Assessment Underway at Coney Island’s Shore Theater

October 20, 2015: Goodbye Ghost Hole, MCU Parking Lot? City’s Coney Land Grab Not Just Vacant Land

September 2, 2013: The New Coney Island: A Tale of Two Jones Walks

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Rolling Stones Pinball Machine

Rolling Stones Pinball Machine at Margarita Island, Coney Island. May 26, 2014. Photo © Tricia Vita via flickr

Pinball is back in Coney. It’s only one table–the Rolling Stones (Stern 2011)– but most New York bars with pinball machines have one or two, according to the New York City Pinball Map. The location is Margarita Island, the newly opened bar at 1205 Bowery that is the successor to Beer Island. There’s a Boxer and a few other arcade machines in the indoor bar adjacent to the patio.

Coney Island has arcades with redemption games galore–The Eldorado on the Bowery, under Deno’s Wonder Wheel, and at Luna Park–but no pinball. Back in 2011, Ruby’s and the Freak Bar each had one table, and Carl Muraco’s Game World on Surf Avenue had two. All were destroyed by Sandy.

Related posts on ATZ…

March 30, 2014: Spring Reading: “Automatic Pleasures: The History of the Coin Machine”

November 15, 2013: Modern Pinball NYC Opens with New Arcade Business Model

November 29, 2011: Fascination: From Coney Island to Nantasket Beach

August 15, 2011: Games: Where You Can Play Vintage Pinball Year Round

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Margarita Island

Site of Margarita Island, set to open on Coney Island’s Bowery at West 12th Street, on Memorial Day Weekend. May 10, 2014. Photo © Tricia Vita via flickr

Remember Coney Island’s Beer Island, the popular outdoor bar where you could get sand in your shoes? The bar was one of the Boardwalk businesses evicted from City-owned property and closed down in 2011. On Memorial Day weekend, co-owner Carl Muraco is getting set to open its successor, Margarita Island, on the Bowery at West 12th Street. (Update: The ‘soft opening’ will be on Saturday, May 17th.)

The outdoor bar’s liquor license was issued a few days ago and a food truck specializing in Japanese teriyaki is already parked on site. New picnic tables are set up on the corner lot, which had been vacant since Coney Island Arcade burned down four years ago. The property is owned by Jeff Persily, who is also leasing the space next-door to Muraco for an arcade, formerly located in one of Thor’s buildings, and a bar.

The food truck Yume Teriyaki Grill offers a reasonably priced menu of teriyaki chicken, steak or fish served over white or brown rice, salads, and appetizers like gyoza and edamame. It’s one of the few food trucks in Coney Island since mobile food vending is restricted on the streets in and around the amusement area.

Yume Teriyaki Grill

Yume Teriyaki Grill Food Truck at site of Margarita Island Outdoor Bar, Coney Island. May 10, 2014. Photo © Tricia Vita via flickr

The key to Beer Island’s success was serving a wide variety of beer in bottles and on tap–all for $5—on a sandy beach just a few steps from Coney’s shore. Blaring music, bikini-clad waitresses, and the fact that you could bring in food from any of the Boardwalk restaurants added to the party ambiance. Plus as one Yelper wrote: “I have seen some strange shit at Beer Island. One time some guy rolled up with a bunch of exotic animals: iguanas, parrots, pythons–all at the same time. He sat down at a table, scattered his animal kingdom cohorts about, ordered a beer and proceeded to let old ladies feed his massive iguana (what looked like) strawberries.”

This corner is already pretty strange. The freak show is across the street and so is the Saturn 6 ride. And the mysterious, homegrown 5D Cinema, which opened last summer, is back.

5D Cinema

5D Cinema, Coney Island. May 10, 2014. Photo © Tricia Vita

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Related posts on ATZ…

April 25, 2014: Under Construction: New Mom & Pops Coming to Coney Island’s Surf Ave

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

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