Thor Equities | Amusing the Zillion

Posts Tagged ‘Thor Equities’

Coney Island Rumor Mill: Amusement Park Coming to Thor’s Lot

Posted in amusement park, Amusement ride, tagged Coney Island, Coney Island 2015, Coney Island Rumor Mill, Thor Equities on November 4, 2014| 7 Comments »

Thor Equities vacant lot on Coney Island’s Bowery at West 12th Street. November 2, 2014. Photo © Tricia Vita

It’s not surprising that the Coney Island Rumor Mill’s latest rumor is virtually the same one we hear every year–that amusement rides are coming to one of Thor Equities CEO Joe Sitt’s vacant lots next season.

The woeful looking lot on the Bowery is adjacent to Luna Park’s Scream Zone and within sight of the new Thunderbolt roller coaster. One corner of the lot was occupied by McCullough’s Kiddie Park until October 2012, when the 50-year-old park’s long-term lease expired. The rest of the lot was part of Batting Cage and Go Kart City, which also featured bumper boats and a miniature golf course, and was evicted by Thor Equities in 2006. The last time a carnival came to this lot was 2012. The platform of the abandoned MegaWhirl ride remains.

According to the Rumor Mill, the construction of underground utilities are expected to get underway in preparation for a new amusement park to open in the spring. The Coney Island amusement area’s Palm Sunday opener– March 29th– is in 145 days. Despite various amusement operators efforts to negotiate lease deals with Thor Equities in the past, the lots remained vacant this year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.” We’ll tag this story #HopeSpringsEternal.

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Purge Breakout Experience Coming to Thor’s Coney Island For Weekend

Posted in Uncategorized, tagged Coney Island, escape game, Haunted House, Purge Breakout, The Purge, Thor Equities on June 12, 2014| 2 Comments »

Purge Breakout Experience in Coney Island, June 12, 2014. Photo © Tricia Vita via flickr

One of Thor’s vacant lots in Coney Island is actually getting an entertainment attraction if only for a three day run. “Purge Breakout: An Immersive Escape Experience” is opening on Friday the 13th and staying through Sunday. Traveling through the U.S. this summer, the escape game/haunted house offers fans of the film franchise “The Purge” an opportunity to step inside the world created by Universal Pictures and Blumhouse Productions. The trailer trucks housing the attraction pulled onto the lot behind Nathan’s yesterday and are setting up.

On the plus side, the attraction will bring people to Coney Island who purchased the $20 timed tickets in advance and are likely to spend money on food, drinks and rides afterwards. If you’re just finding out about it, the tickets are already sold out!

Can we do this again next month for Teenage Mutant Ninja Turtles?

Thor’s Coney Island: Little Caesars Pizza, Dummy Arcades

Posted in Amusement Game, Coney Island Redevelopment, Food, tagged arcade, Chain restaurant, franchise, Little Caesars Pizza, pizza, retail building, Thor Equities, zoning on June 3, 2014| 1 Comment »

The latest chain to put its name on the glittering marquee of Thor Equities building in the new Coney Island is Little Caesars Pizza. Over Memorial Day Weekend, there was a cart selling Little Caesars “Hot-n-Ready” $5.00 pizzas in front of Thor’s building at Surf and Stillwell. The price was right and they sold out. Afterwards, signs remained taped to the outside of the window advertising the food franchise. We wondered if it was a tryout by a franchisee or guerrilla marketing. The official sign for “Little Caesars Express” went up last week. The Detroit-based Little Caesars is the nation’s third largest pizza chain with over 35 locations in New York City. It joins Applebee’s, Dunkin Donuts, Subway, Rita’s Italian Ice, It’Sugar and Rainbow Shops in making Surf and Stillwell a new mecca for chains and franchises.

What’s up with the vacant “ARCADE” next door? According to the Coney Island Rumor Mill, an arcade operator has agreed to fill the building’s two dummy arcades with games but paperwork issues are delaying the deal. No surprise there. Making a mockery of the zoning laws, the designated “arcades” have remained vacant ever since the building’s first tenant, Miami candy chain It’Sugar, opened last year. The 2009 Coney Island Rezoning requires the building to have a percentage of amusements equal to the square footage allocated for the arcades. If something other than amusements went into the space, the building’s C of O would be in jeopardy.

Why doesn’t Thor CEO Joe Sitt just throw some arcade machines in the “arcades” and open them up to the public instead of taking advantage of what appears to be a loophole in the zoning law that allows the spaces to remain vacant? Based on Sitt’s eviction of amusements from his property (“Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt,” ATZ, March 3, 2010), it’s our opinion that he’s not in any hurry to replace them.

The zoning states that “At least 15 percent of the Stillwell Avenue and West 10th Street street frontage of any zoning lot shall be occupied by Use Group A1 uses at the ground floor level.” Use Group “A1″ includes amusement arcades as well as open booths with games of skill or chance, such as water racing and shooting galleries, which used to occupy the spot in the demolished Henderson Building where the Brooklyn Nets Shop is now.