Got an extra $95,000 lying around? You could celebrate Michael Jackson’s August 29th birthday in style by acquiring one of his carnival rides from Neverland Ranch. After spending the summer at Thor Equities Dreamland Park in Coney Island, the Dragon Wagon Kiddie Coaster from Jackson’s private amusement park is being advertised for sale on usedrides.com. Since Dreamland closed and is unlikely to reopen (see “Coney Island is Open, Only Dreamland is Closed”), the ride’s owner decided to sell the Wisdom Dragon Wagon rather than truck it all the way back to California. ATZ spoke with Candy Strong, who placed the ad for the coaster and three other rides owned by Butch Butler of California-based Butler Amusements.
“It cost him $55,000 to bring them here. It would be beneficial and less stressful for him not to take anything back,” said Candy, who with her husband John Strong operated “The Strangest Show on Earth” in Coney Island’s Dreamland this season. Since Butler is busy with four state fairs running concurrently–the California State Fair, Western Idaho State Fair, Eastern Idaho State Fair, and Washington State’s Evergreen State Fair–Candy Strong took on the job of advertising the rides. The Strongs have been friends with Butler for over 30 years and were the ones who got him to bring the rides here from California.
When ATZ spoke with Butler earlier this season, he told us about some of the rides he’d purchased from Michael Jackson’s ranch last year. One of the Jackson rides happened to be among the four sent to “test market” Coney Island. The Dreamland Dragon Wagon’s history was not initially publicized, but Jackson’s death in June thrust the former Neverland rides at carnivals and parks across the country into the media spotlight. Butler had hoped to put his kiddie rides in Thor Equities “Flea by the Sea” tents on Stillwell Avenue for the Christmas season.
“Like everybody, Butch thought there was an opportunity for another year. Or two or three. But now it doesn’t look like it’s going to happen,” Candy said as she and her husband were getting ready to leave New York for a Tennessee fair. Coney Island’s Dreamland Park was abruptly locked down last weekend due to a dispute between property owner Thor Equities and the park manager, but Butler’s rides are still set up and may be viewed by prospective buyers, Candy said. The other three rides for sale are not from Neverland Ranch. The additional rides are the Star Dancer, a 101-foot tower ride by Larsen International ($250,000) a Barrango carousel with horses and menagerie animals ($125,000), and an interactive play zone called Jungle of Fun ($85,000). I made a flickr set of Butler’s rides in Coney Island in case anyone wants to check them out.Meanwhile at the California State Fair, which runs through September 7, the King of Pop’s amusement rides are in the spotlight thanks to a “Fairgoers Can’t Beat It!” promotion. On Fridays, Butler Amusements gives the first 5,000 visitors to the state fair a “golden ticket” good for a free ride on one of four rides from Neverland. The rides are the Balloon Samba, Jeeps, Wave Swinger and Dinosaurs. According to the fair’s press release, the Dinosaur ride features a total of eight revolving dinosaurs and elephants that riders can control to make the animal go up or down.
Here in Brooklyn, filmmaker Spike Lee’s party in honor of Michael Jackson’s 51st birthday is set for Saturday from noon to 5 p.m. in Prospect Park. Here’s the invite to the free event, which will feature DJ Spinna spinning Jackson music and Brooklyn Borough Prez Marty Markowitz declaring August 29th “Michael Jackson Day.”
Update, December 26, 2011…
The Neverland Bumper cars were permanently installed at Cal Expo in Sacramento for which Butler Amusements provides the carnival for the California State fair. The other rides from Neverland Ranch–Lolli Swings, Jeeps, Dinos, Balloon Samba and Dragon Wagon– travel with the carnival’s different units, which play events in seven states in the West.
Related posts on ATZ…
November 23, 2009: The Contenders from A to Z: Coney Island Amusement Operator RFP
August 5, 2009: Coney Island Has 56 Rides and 33 More Days of Summer!