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Archive for January, 2015

Wahlburgers Coney Island

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building. It’s no surprise –Coney insiders had already guessed because there’s one vacant retail space built for a restaurant and no other comparable spot for lease in the amusement area. In addition to the ground floor, the restaurant space offers rooftop seating.

The sign says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers” and promotes their website. The next guessing game is when the celebrity brothers–Donnie, Mark and Paul Wahlberg– and a TV crew will turn up in Coney for a site visit. A May 1st opening date was previously announced.

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January 2014. The Coney Island location and the store’s opening are being scripted into the show’s 2015 season.

The building on Surf and Stillwell Avenues across from Nathan’s Famous has been long touted by Thor as “The Retail Ride of a Lifetime.” Current tenants include It’Sugar, Rainbow Shop, Surf & Stillwell Brooklyn Apparel Co. and two mini-arcades required by the City’s zoning law. Wahlburgers’ immediate neighbors will be the Brooklyn Nets Shop and Brooklyn Rock, which sells hand-printed clothing and gifts.

The company announced in December that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island. Wahlburgers will join a number of other national chains and franchises slated to open this year in Coney Island. As ATZ reported earlier this week, Johnny Rockets, Checkers, and Subway Cafe are currently under construction, IHOP is finalizing a lease deal, and the Boston Beer Corporation got a license to operate a brewery to house their Coney Island Brewing Company division.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

Related posts on ATZ…

January 20, 2015: Boston Beer Corp’s Coney Island Brewery Gets Conditional Approval from NYSLA

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Astroland sign from Neptune's Flume

Astroland sign from Neptune’s Flume. January 31, 2009. Photo © Tricia Vita

This set of photos was taken five years ago– January 31, 2009–on Astroland’s very last day. It was as bitter cold as it is today. In the months after the park closed in September 2008, the rides and games were dismantled and trucked away. According to the terms of Astroland’s lease extension with Thor Equities, the property had to vacated by February 1st. Amusing the Zillion did not debut until April 2009, but we posted these pix along with our thoughts on flickr:

I expected my Jan 28th visit to Astroland to be my last visit (see set). But I had some business in the area so I stopped by Astroland on Jan 31. By then there wasn’t much left and I didn’t have the heart to take more than a half dozen or so photos. Jan 31 was Astroland’s very last day, the day the lease expired and the property had to be vacated.

On Feb 1, 2009, the Astroland property became the former site of Astroland Park. Since then I refer to it as Thorland after Thor Equities. Others call it Sittville or Sittland East after Thor CEO Joe Sitt. The predatory real estate speculator who owns the 3-acre site is pressuring the city to allow for time-share high rises and shopping mall style retail. Astroland, and now the Boardwalk businesses threatened by huge Thor Space for Lease signs, are pawns or hostages in Thor’s high stakes game with the City. The City’s controversial rezoning of the C-7 amusement district is currently underway.

Abandoned old arcade machines

Abandoned old arcade machines on last day of Astroland. January 31, 2009. Photo © Tricia Vita

Among the items that remained and were about to be thrown into a dumpster were these broken old arcade machines. Boxing machines manufactured by Zamperla! Ironically, the parks division of Zamperla would build Luna Park on the former Astroland site in 2010, after this lot and other boardwalk property was bought by the City from Thor Equities for $95.6 million.

Astroland's American flag

Rescuing Astroland’s American flag – where will she wave? January 31, 2009. Photo © Tricia Vita

Jeff rescues Astroland’s American flag, which flew from the Astrotower, from soon to be Thorland. Astroland’s signs and rides are safe in storage. NOT sold to Australia or anywhere else, not yet! Perhaps the reconfigured “Astroland,” signs and all, will be able to return to a new location or its old location (if Sitt sells to the city) in Coney Island? That would be a “long shot” (Astroland owner’s words in the press). But I don’t think we should give up hope completely if the owner still has hope. Some of Astroland’s historic signs were rescued today by the Coney Island History Project.

Astroland signage

Rescuing signage from Astroland’s water flume. January 21, 2009

Home of the hot dog? This building has been used as a workshop for the last forty-some years. Astroland workers swept up for the last time on Jan 31, 2009 before vacating the property. I took these photos for my friend “Coney Islander.” who says the tiles are not only Coney Island history, but American history too. He wanted a tile as a keepsake, but we couldn’t find a loose one.

tile floor in the old Feltman's Kitchen

Home of the hot dog? The tile floor in the old Feltman’s Kitchen Bldg was swept on Astroland’s last day. January 31, 2009. Photo © Tricia Vita

Of course “the first hot dog” was invented when Feltman was pushing a pie wagon in the 1860s. But the building is all that remains of Feltman’s empire in Coney Island. The floor definitely has character. It has a story to tell. We just have to figure out what it is. Sometimes if the true story isn’t known, an apochryphal one fills the vacuum. The floor looks so old it’s easy to imagine the original hot dog falling on it. It may be doubtful as history goes, but captures the imagination.

The story unfolded a year later, when the building was being demolished to make way for Luna Park: Nathan Slept Here! Coney Island’s Feltman’s Kitchen Set for Demolition, (ATZ, January 19, 2010)

Tile floor in Feltman's Kitchen, Coney Island

Tile floor swept clean in historic Feltman’s kitchen on Astroland property. January 31, 2009. Photo © Tricia Vita

Related posts on ATZ…

July 17, 2013: Astroland Rides Find Homes in Brooklyn, Costa Rica and Australia

March 16, 2012: Rest in Peace: Jerry Albert, Co-Founder of Coney Island’s Astroland Park

December 16, 2010: Blast from the Past: LFO’s Summer Girls Music Video

May 21, 2009: Astroland Closed But Your Kid Can Still Ride the USS Astroland This Summer!

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coney Island Brewing Co.

Coney Island Brewing Co, and The Plunge, a Belgian-style Ale, were among the sponsors of this year’s Polar Bear Plunge. Photo via Coney Island Brewing Facebook.

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams. The brewery will be located in a retail space on the outside of MCU Park formerly occupied by Danny Boy’s Pizza and adjacent to Peggy O’Neill’s and the MCU Credit Union.

1904 Surf Avenue

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

A conditional approval letter is issued upon completion of the license application process but prior to approval of the premises. According to the NYSLA, after a brewer’s license is granted, the permittee has the option of applying for a retail license and tasting permit.

“We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ last year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats currently sold on the company’s online store. Asked if the brewery would be applying for a permit to operate a brew pub or restaurant at the location, Barnes said they were not.

The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy.

New graphics on display

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

Related posts on ATZ…

November 19, 2014: Coney Island Brewing Co. Applies for License for Surf Ave Brewery

November 25, 2013: Coney Island Freak Show-Inspired Beer Takes A New Ride

January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

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