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Brooklyn Bread's Yummy Tuna Bella Comes to Coney Island! Photo © Tricia Vita//me-myself-i via flickr

Brooklyn Bread’s Yummy Tuna Bella Comes to Coney Island! Photo © Tricia Vita//me-myself-i via flickr

Among the welcome new arrivals on the Coney Island Boardwalk this season are Brooklyn Bread’s Grilled Vegetable Salads, Broccoli Rabe Wraps, and Tuna Bella Sandwiches. You’ll also be able to get a latte, espresso or cappuccino at the cafe’s new satellite location in Coney Island next door to Ruby’s Bar. After a soft opening on Palm Sunday, Brooklyn Bread is expected to be fully open in May, according to Rob Suh, owner of the Coney Island Souvenir Shop. Suh has partnered with friends from the Park Slope cafe and bakery to bring their delicious Italian sandwiches, breads and salads to the Boardwalk.

On opening day we sampled the #1 sandwich on Brooklyn Bread’s menu–the Tuna Bella–which has already gotten rave reviews from Brooklynites. Two cans of Italian tuna, roasted peppers, two kinds of cheese—mozzarella and creamy Balpaese, balsamic vinegar and Tuscan olive oil on a homemade roll. Some lovely arugula too. Delizioso!

Sandwiches are large enough for two people to share and range in price from $6.50 to $9.50. Vegetarians can look forward to #5 The Vegetarian Special and three different eggplant sandwiches. Bagels, breads and a variety of beverages are also on the menu. Did we mention that Coney Island’s Brooklyn Bread will deliver to the Beach and Boardwalk?

Brooklyn Bread in Coney Island, on the Boardwalk next door to Ruby’s, 718-266-7885

Update: This Brooklyn Bread location is closed.

Bagels, Beverages & Brooklyn Bread's Favorites come to Coney Island.Photo © Tricia Vita//me-myself-i via flickr

Bagels, Beverages & Brooklyn Bread’s Favorites come to Coney Island. Photo © Tricia Vita//me-myself-i via flickr

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April 23, 2010: Photo Album: Coney Island Boardwalk Businesses Open for 2010

March 12, 2010: Photo of the Day: Williams Candy in Coney Island

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January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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Thor Equities abandoned flea market, Coney Island. April 16, 2010. Photo © Tricia Vita//me-myself-i via flickr

Thor Equities abandoned flea market tents on Stillwell Ave, Coney Island. April 16, 2010. Photo © Tricia Vita//me-myself-i via flickr

If you’ve been wondering what Joe Sitt of Thor Equities is doing with his vacant buildings and empty lots in Coney Island 2010, the answer is nothing yet. It’s disgraceful that Coney Island’s no. 1 real estate speculator is getting away with letting his tents from last year’s flopped Flea by the Sea deteriorate and become a public eyesore. The bedraggled tents are the first sight visitors see when they stroll down Stillwell Avenue, the gateway to Coney Island’s Beach and Boardwalk. How would “Joey Coney Island” like it if this mess was in his backyard instead of the People’s Playground? Tear ‘em down!

Thor Equities abandoned flea market tent, Coney Island. April 19, 2010. Photo © Tricia Vita/me-myself-i via flickr

Thor Equities abandoned flea market tent, Coney Island. April 19, 2010. Photo © Tricia Vita/me-myself-i via flickr

Coney Island’s 40 rides and diverse attractions opened for the season on Palm Sunday and enjoyed the best Easter in decades. On the City-owned former Astroland site, Zamperla/CAI is working nearly around the clock to finish the new Luna Park in time for Memorial Day Weekend. If Sitt had sold the land to the City when the rezoning was passed in July, the park would probably be open now! With the return of Ringling Brothers Circus and the grand opening of Luna Park, Coney Island’s stakeholders are busy planning an exciting summer season. But Joe Sitt has yet to announce any tenants or plans for his Coney Island buildings or remaining Stillwell parcels.

Shoot out the Star in Thor-Owned Henderson Building, Bowery at Stillwell. Photo © Tricia Vita//me-myself-i via flickr

Shoot out the Star in Thor-Owned Henderson Building, Bowery at Stillwell. April 19, 2010. Photo © Tricia Vita//me-myself-i via flickr

Thor Equities huge “Store for Lease” banners on the Henderson Building and Shore Hotel continue to greet visitors when they exit Stillwell station. As for Thor’s vacant buildings, the Grashorn—Coney Island’s oldest building—and the former Bank of Coney Island—it’s deathwatch time. The Coney Island Rumor Mill is saying a demolition company was asked to give a quote for the takedown of the Grashorn and the Bank of Coney Island immediately as well as the Henderson Building and Shore Hotel by October. Popeye’s $120K per year lease of the corner store on the ground floor is said to be up this year.

Thor-Owned Henderson Building sits on a Parcel Rezoned for a High-Rise Hotel. Photo © Tricia Vita//me-myself-i via flickr

Thor-Owned Henderson Building sits on a Parcel Rezoned for a High-Rise Hotel. Photo © Tricia Vita//me-myself-i via flickr

Last July, the Bank of Coney and the Henderson parcels were rezoned for high-rise hotels of up to 27 stories. Though it’s unlikely a hotel will go up anytime soon, the speculation is that Sitt wants to get rid of the Grashorn and Henderson, which were nominated by Coney Island USA for landmark status, before the LPC calendars them or Save Coney Island’s plan for a historic district gathers steam.

Vacant on Surf Ave at Jones Walk: Thor-Owned Grashorn and Lambros Buildings. April 1, 2010. Photo © Tricia Vita//me-myself-i via flickr

Vacant on Surf Ave at Jones Walk: Thor-Owned Grashorn and Lambros Buildings. April 1, 2010. Photo © Tricia Vita//me-myself-i via flickr

Since Zamperla/CAI won the 10 year contract to build a new amusement park on the City owned land purchased from Sitt, a who’s who of amusement operators has enquired about leasing Sitt’s remaining parcels. But showmen are not marks. Sitt’s steep asking price—reportedly $300K-$500K– for each of his two 50,000 square foot Stillwell lots–has driven away top carnivals and amusement park operators who negotiated for yet failed to sign multi-year leases. Sources tell ATZ that onerous lease terms such as a 30-day vacate clause and having to pay all of the rent up front helped kill the deals.

Boarded Up Shore Hotel: Nature's Paradise By the Sea. April 26, 2009. Photo © Tricia Vita//me-myself-i via flickr

Boarded Up Shore Hotel: Nature's Paradise By the Sea. April 26, 2009. Photo © Tricia Vita//me-myself-i via flickr

Sideshow operator John Strong, who negotiated with Thor to bring his freak museum to the Grashorn Building, now says all deals are off since he can’t spend more in rent than he can take in at the ticket box. Strong believes he got outbid by a Russian who owns an arcade. But the supposed tenant, Sam’s Arcade from last year’s Dreamland, hasn’t signed the lease for Coney Island’s oldest building. What is Sitt’s game?

The Wall Street Journal recently had an article called “Empty Storefronts Blot Union Square Area”–San Francisco, not New York–with a quote from Joe Sitt, who is one of the property owners: “Mr. Sitt says he isn’t rushing to lock up a long-term lease before the market recovers. ‘I’m very willing to be patient,’ he says. While an empty storefront might not help in the short run, securing better tenants is a long-term boon for the neighborhood.” Ironically, another quote in the piece is “It’s like a major theme park losing its rides,” says Joe D’Alessandro, chief executive of the city’s Convention & Visitors Bureau, of Union Square’s store closings.

Funny thing is the quote could apply equally to the situation in Coney Island, though Sitt hasn’t had much to say about Coney since he sold 7 acres to the City in November 2009. At the time, Sitt told the Real Deal in a Q & A…

“We have to redo all of our plans, but we will still have millions and millions of square feet of apartments and hotels and retail and restaurants and enclosed amusements. Yes, it will still have the Las Vegas component to it. The latter versions of the renderings are close to what it will be.”

Oh, yeah, he forgot to mention the millions and millions of dollars he’ll make when he flippity-flips it.

Before Thor: Remember Batting Range and Go Kart City? April 16, 2010. Photo © Tricia Vita/me-myself-i via flickr

Before Thor: Remember Batting Range and Go Kart City? April 16, 2010. Photo © Tricia Vita/me-myself-i via flickr

In the meantime, a parade of people eager to do business in Coney Island continues to look at Thor’s Stillwell parcels. Last week, yet another amusement operator interested in a three-year lease for a go-kart track arrived on the scene. Rumor has it they’re set to sign a lease tomorrow. We’ll see. Our skeptical friends say that Sitt’s lots will remain empty this summer. We say it’s 37 days till Memorial Day Weekend and Sitt never had carnival rides up and running in “Dreamland” until then. In fact, bizarre rumors of Thor Equities producing entertainment in a Spiegeltent on one parcel and bringing their very own carnival to the other are circulating, too. What else can we say but this isn’t just any run-of-the-mill rumor mill, it’s in Coney Island, which thrives on the strange, the odd and the unpredictable.

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Related posts on ATZ…

June 7, 2010: Fence Wrap Advertising Comes to Coney Island’s Stillwell Avenue

April 29, 2010: Photo of the Day: Interior of Coney Island’s Doomed Henderson Music Hall

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

February 10, 2010: Thor’s Coney Island: Amusement Operators Balk, Money Talks at Stillwell

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How did we miss this delightful little music video tribute to Coney Island made in June 2007 until today? We’ve fallen under the spell of the quirky arrangement and whimsical lyrics of “Million Dollar Mermaid.”

Make yourself green and wear something scanty
And we’ll make out to the sounds of sea shanties
Screams of the Cyclone, the sweet symphony
Photobooths, bumper cars, sideshows
And you’re here with me….

“Million Dollar Mermaid” is the work of genius keyboardist, composer and arranger Joe McGinty. He wrote the song as an homage to Coney in what was expected to be the last summer of Astroland. “Big changes are in store for Coney Island, and I wanted to capture my favorite memories in song,” McGinty wrote at the time. His cousin Edward McGinty made the beguiling video in which a boy and a girl enjoy a ride spree in Wonder Wheel Park, their grown-up counterparts waltz on the Boardwalk, and McGinty and his band Circuit Parade play “Million Dollar Mermaid.”

The former member of the Psychedelic Furs operates a vintage keyboard studio in Brooklyn and has released original music as part of McGinty and White, Circuit Parade, Baby Steps and Space Nutz. Visit Joe McGinty’s website for more marvelous music.

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March 30, 2010: Super 8 Movie: I Had A Dream I Went To Coney Island

January 14, 2010: Zamperla Ride-O-Rama: Rock the Disko Music Video

December 15, 2009: Victrola Vault: Mills Brothers “Coney Island Washboard Roundelay”

November 26, 2009: Coney Island Boardwalk Music Video: The Supertones “I Surf in Black”

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