Posts Tagged ‘etching’

Frozen Custard from Photographs of New York by Reginald Marsh. ca. 1938-1945, printed 1976. Reginald Marsh. Courtesy AntiquePhotographics.com

When Reginald Marsh photographed Coney Island as the subject for his artwork in the late 1930s and the ’40s, one could still buy frozen custard for a nickel. The dessert made its debut in 1919 when the Kohr brothers, Archie and Elton, opened a stand on the Coney Island Boardwalk. The nickel treat was a sensation, selling 18,460 cones on the first weekend! Kohr’s Frozen Custard is still in business on the Boardwalks at Seaside Heights and Casino Pier on the Jersey Shore. According to the history page of the company’s website, “After many experiments with the formula, Archie and Elton discovered that by adding eggs to the mix, they got a much more stiff, velvety and creamy product which would melt more slowly.”

Today, Coney Island’s ice cream offerings include Denny’s soft serve and Coney’s Cones gelato, but the frozen custard stands of yesteryear are long gone. You have to go to Shake Shack in Manhattan. Or all the way to Utah, where Coneys Custard and Gourmet Dogs won the “Best of State Award” last year. Their signature custard is named after the Cyclone roller coaster.

Like the Whip ride and the game of Fascination, frozen custard is another delight that first saw the light of day in Coney Island, but can’t be found here anymore. Last year, ATZ proclaimed “Bring Back the Whip!” This year we add: “Bring Back Fascination and Frozen Custard!”

UPDATE, January 30, 2012…

Comments on Facebook and twitter in response to this post have inspired this update: What’s the difference between soft serve and frozen custard?

Wikipedia says: “True frozen custard is a very dense dessert. Soft serve ice creams may have an overrun as large as 100%, meaning half of the final product is composed of air. Frozen custard, when made in a proper continuous freezer will have an overrun of 15-30% depending on the machine manufacturer. Air is not pumped into the mix, nor is it added as an “ingredient” but gets into the frozen state by the agitation of liquid similar to whisking a meringue. The high percentage of butterfat and egg yolk gives frozen custard a thick, creamy texture and a smoother consistency than ice cream. Frozen custard can be served at –8°C (18°F), warmer than the –12°C (10°F) at which ice cream is served, in order to make a soft serve product.”

According to FDA requirements, frozen custard must have at least 10 percent milkfat and 1.4 percent egg yolk solids, but some brands have more. If it has fewer egg yolk solids, it is considered ice cream. Frozen custard has less fat and sugar than ice cream.

UPDATE January 4, 2014:

Rita’s Italian Ice, a national franchise whose tag line is “Ice, Custard and Happiness” will open a store on Surf Avenue at West 15th street in Coney Island.

Frozen Custard, Etching by Reginald Marsh. 1939. Photo via The Old Print Shop


Related posts on ATZ…

January 13, 2012: Rare & Vintage: Reginald Marsh Photos of Coney Island

November 29, 2011: Fascination: From Coney Island to Nantasket Beach

February 1, 2011: Bring Back the Whip! A Birthday Gift for William F Mangels

October 6, 2010: Traveler: Where You Can Play Fascination Year Round

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Astroland Park, Watercolor by Eric March. From the exhibition “Moments in Time: Queens to Coney Island” at Park Slope Gallery, October 16 – December 31.

The roof of Gregory & Paul’s, now known as Paul’s Daughter, looked empty this summer without the iconic Astroland Rocket. I kept having to remind myself: The Rocket is safe in storage in Staten Island. It’s been saved! But things were not the same in so many ways: Astroland was gone. Closed on September 7, 2008. In Eric March‘s achingly lovely watercolor study from the summer of 2008, G & P’s original sign is intact, the “Astroland Park” Rocket is perched atop the Boardwalk food stand, and all is well in this part of the world.

The artist, whom ATZ got acquainted with in Coney, recently sent us a link to a preview of his upcoming exhibition “Moments in Time: Queens to Coney Island.” The oil paintings and charcoal drawings of Queens industrial landscape are impressive. Naturally we felt drawn to successive images of the Rocket– the black & white and hand-tinted etchings done in 2009. “For ‘Astroland’ I thought the fine detail you can achieve in etching lent itself well to depicting all the signage,” says Eric March. “‘Parachute Jump’ has a lot of precise line work but I also used different biting techniques to get a softer sense of atmosphere in the sky. In addition, an additional layer of yellow ink rolled over the entire plate helps gives ‘Parachute Jump’ that sunset glow.”

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Astroland, etching by Eric March, 2009

Whenever I ran into Eric in Coney Island he was busy gathering signatures for a petition to save the amusement zoning and move the proposed high rises north of Surf Avenue. How did all the Save Coney lobbying and events of the summer affect or inspire his work?

The show is actually about half Coney Island subjects and half Long Island City subjects. I moved to LIC in 2006 from Brooklyn and was attracted to all the industrial structures in Queens Plaza and other places in LIC. Coney Island has my heart, though, and I was drawn back to the beach when I started developing the work for this show. In 2006 I had my first solo show, “A Brooklyn Year”, which was all Brooklyn—including a lot of Coney Island pieces. So I already had ideas for paintings that I didn’t get to for my last show.

When I learned that Coney Island was potentially destined for the wrecking ball it definitely lit a fire under me to not only capture images of the Coney that I knew and loved, but also to get involved politically to help keep it that way. That’s when I started volunteering for Save Coney Island. I did some petitioning on the boardwalk and helped organize to raise awareness about the city’s redevelopment plan and it’s inherent threat to the existence of the vibrant, small scale, historic, and unique Coney Island that’s been drawing people there for over 100 years. The fight’s not over yet and I hope that when people see the work in this show they will also be inspired to fight for a Coney Island that remains one of the last places in New York City that is an open-access melting pot of people, creativity, color, and fun.

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Astroland, hand-tinted etching by Eric March, 2009

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Gallery Talk, Friday, November 6, 7 pm
The artist will discuss the artistic process and the political inspiration for his Coney Island images. Featuring guest speaker Juan Rivero from Save Coney Island

Moments in Time: Queens to Coney Island, October 16- December 31, 2009. Park Slope Gallery is a by-appointment-only art gallery in the historic Park Slope section of Brooklyn. Phone 718-768-4883 or e-mail parkslopegallery@mindspring.com

Parachute Jump, etching by Eric March, 2009


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