Amusing the Zillion

Street Sign Returns to Schweikerts Walk, Original Site of Nathan’s Hot Dog Eating Contest

February 8, 2015 by Tricia

The sign for Schweikerts Walk, an alley adjacent to Nathan’s, had vanished from its bracket. November 16, 2014. Photo © Tricia Vita

What’s missing from the above photo of Nathan’s taken last November? The street sign for Schweikerts Walk, the alley where Nathan’s Famous Hot Dog Eating Contest was originally held. In the late ’90s, either 1997 or 1998, the contest moved to Stillwell Avenue, Nathan’s spokesman George Shea tells ATZ. Happily, a brand-new street sign was spotted at this historic site on Saturday, as you can see in the photo below by Magicalthemeparks.

ATZ noted the missing sign while researching ATZ’s Guide to Coney Island’s Honorary Walks and Places (November 18, 2014), which includes stops at Milton Berger Place, Jones Walk and Granville T Woods Way. We reported it the next day via the City’s Street Sign Defect Complaint page for dangling, damaged or missing signs. The response time is said to be 30 days. On January 29, we finally received an email saying “the Department of Transportation has inspected the condition you reported and a repair order has been issued for the signs to be manufactured and replaced.” And here we are at Schweikerts Walk, which was named after Philip Schweikert, a local bottler whose mineral water bottles are highly collectible today.

Schweikerts Walk Sign Replaced by DOT. February 7, 2015. Photo © Magicalthemeparks

No word yet from D.O.T. on two other signs missing from Coney Island for which we also filed reports: Henderson Walk and the Dewey Albert Place sign at the Boardwalk. In June 1997, 10th Street between Surf Avenue and the Boardwalk was named Dewey Albert Place in recognition of the work and life of the founder of Astroland and in celebration of the 70th Anniversary of the Cyclone Roller Coaster. The sign on Surf Avenue is intact but construction underway at 10th Street and the Boardwalk may impede the replacement of the second sign.

Henderson Walk seems to be out of luck because there’s no longer a street pole for the sign. When Thor Equities put in a new sidewalk on Surf Avenue in 2012, the street pole was removed as well as two 119-year-old trolley utility poles. The former Henderson Walk is fenced off by Thor and used as a parking lot. As far as the City is concerned, has Henderson Walk ceased to officially exist? The Kensington Walk sign remains on Surf Avenue, though the Walk itself is no more.

Video of the Day: Florida State Fair Midway at Night

February 6, 2015 by Tricia

Wish we were there! The 111th Florida State Fair opened on Thursday with Wade Shows midway featuring 114 rides. Among this year’s spectaculars are the new Delusion, owned by Dreamland Amusements, and Jeremy Floyd’s Space Roller, along with popular classics like the Enterprise and the Zipper. Robin D. Colles video of the 2014 midway at night shows many of the rides that have returned this year. The Tampa fair runs through February 16th.

In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

February 4, 2015 by Tricia

Brooklyn Rock, 3015 Stillwell Avenue, in Coney Island. January 25, 2015. Photo © Tricia Vita

“The French have never left,” says Brooklyn Rock brand manager Seth Braunstein when ATZ asks where the year-round tourists who visit his Coney Island shop are coming from. Located across Stillwell Avenue from Nathan’s Famous, which is also open daily regardless of the season or the weather, this one-of-a-kind shop is one of the few places in Coney to buy a souvenir tee in February.

What makes Brooklyn Rock’s tees out of the ordinary, says Braunstein, is that each one of the shirts is hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in 2002. “We start with white American Apparel tees made in the U.S. out of cotton grown in the U.S,” he says. In the afternoon sunlight, the colors are especially vibrant and conjure up summery dreams on a wintry day.

Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith. January 25, 2015. Photo © Tricia Vita

Coney Island’s landmark Cyclone, Wonder Wheel and Parachute Jump feature prominently in the designs along with the magical place names CONEY and BROOKLYN. Among the signature sayings printed on Brooklyn Rock’s tees are “Brooklyn, Entertaining Manhattan since 1646” and “Keep Brooklyn Offensive.”

Famous faces on their tees include Brooklyn-born comedian and Seinfeld writer Larry David, whose people once bought one for him, Braunstein says with pride. “Tonight, one of our people will be sitting in the third row wearing the Larry David tee at the preview performance of his Broadway show.”

Brooklyn Rock’s tees, hoodies, hats, totes, knapsacks, aprons and other hand-printed items range in price from $15-$60.

One specialty at Brooklyn Rock that you may not expect to find in Coney Island is their book rack, which is stocked with gently read copies of classics by Ayn Rand to Kurt Vonnegut. The used books come from their friends at Williamsburg’s Book Thug Nation and Bushwick’s Human Relations, whom they’ve known since their days as fellow street vendors. Books are priced at $5 and $8.

Before opening their Coney Island store in May 2013, the Brooklyn Rock team wholesaled to children’s shops and Coney Island USA’s gift shop. They set up shop in a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market, and a store across from Barclays Center, where foot traffic turned out to be slow.

Their Coney Island store is in Thor Equities’ retail building at Surf and Stillwell, where current tenants include It’Sugar, Rainbow Shops, Surf & Stillwell Brooklyn Apparel Co., the Brooklyn Nets Shop, a couple of mini-arcades and the soon-to open Wahlburgers franchise. Only It’Sugar and Brooklyn Rock remain open year round. How did this Bushwick-born Mom and Pop get their foot in the door?

Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

We remember it well. For ATZ, the biggest surprise of the release was what Thor CEO Joe Sitt had to say about chains vs local businesses: “Coney Island’s popularity has reached record proportions, but we can never forget what got us here – local, ahead-of-their-time business owners who brought flair, hipness and edge to the People’s Playground,” Sitt said. “While it is wonderful that national chains are now coming to Coney, providing needed jobs and year-round revenue to the community, we must always remember the history of this iconic neighborhood.”

Hear, hear!

Brooklyn Rock, 3015 Stillwell Avenue, between Surf Ave and the Bowery, Coney Island, 11224. Winter hours are 12 noon till 7pm.

UPDATE: This store has closed! Read “Thor’s Coney Island: Brooklyn Mom & Pop Out But Not Down” (February 25, 2015) for details.