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In Coney Island, Two Stores and One NYC Landmark Mark 95th Year

Posted in historic preservation, history, tagged #SaveNYC, 95th anniversary, Coney Island, Deno's Wonder Wheel Park, Friscia Pharmacy, Gargiulo's, Mermaid Avenue, Mom & Pops, small business, Wilensky Hardware, Wonder Wheel on March 11, 2015| 5 Comments »

Wilensky Hardware at 2126 Mermaid Avenue in Coney Island, a third-generation family business founded in 1920. October 18, 2014. Photo © Tricia Vita

This year in Coney Island, Friscia Pharmacy and Wilensky Hardware on Mermaid Avenue and the landmark Wonder Wheel are marking their 95th anniversaries. All three first opened for business in 1920. That’s a remarkable feat of longevity in a City where every day we hear about another small business being pushed out by skyrocketing rent, the influx of chains or rampant redevelopment. According to blogger Jeremiah Moss of Vanishing New York, who recently launched the #SaveNYC campaign to help Mom & Pops, if you add up all the years in business represented, New York City lost 6,926 years of its history in the dozen years from 2001 to 2013.

What do Coney Island’s 95-year-old Mom & Pops have in common? One is still owned by its founding family while the other two were sold to new owners decades ago. All “own the premises,” as Carnegie Deli founder Milton Parker famously recommended in his 2005 memoir. Nowadays, that advice has almost become a prerequisite for survival in New York City.

Wilensky Hardware at 2126 Mermaid Avenue has been owned and operated by three generations of the Wilensky family. “It was started by my wife’s grandfather Samuel Wilensky in 1920,” says Steve Feinstein. Asked if he had any unusual and obsolete pieces of hardware that he could show us, he said the store used to supply Steeplechase Park with bolts up to 1″ x 36″. Unfortunately, everything in the store, including the old stock, was ruined by Hurricane Sandy.

Friscia Pharmacy, at 1505 Mermaid Avenue in Coney Island. March 2, 2015. Photo © Tricia Vita

Down the block at 1505 Mermaid Avenue is Friscia Pharmacy, “The Oldest in Coney Island,” as a sign at its entrance proudly proclaims. The banner on the side of the building celebrating the store’s 94th anniversary caught our eye last year and inspired this story. Pharmacist Anthony Morano tells us he has been there 42 years. His partner Frank Giordano retired in 2014 after five decades of service to the community.

It was Giordano who bought the pharmacy from Anthony Friscia in 1960. While we were in the store, business was brisk and an old-timer told ATZ that there had been another owner before Friscia. A druggists directory from 1921 reveals that his name was S. Gentile. Giordano says the apothecary jars they once used to make ointments, as well as measuring scales and other antique items were destroyed when the pharmacy was flooded by Sandy and had to be rebuilt.

Friscia Pharmacy, “The Oldest in Coney Island.” March 2, 2015. Photo © Tricia Vita

The Wonder Wheel was built by the Eccentric Ferris Wheel Company in 1920 and designated an official New York City landmark in 1989. Today it is owned and operated by the second and third generations of the Vourderis family. The family patriarch, for whom “Denos D. Vourderis Place” (West 12th Street between the Boardwalk and the Bowery) is named, bought the Wheel 32 years ago this June.

A popular spot for engagement photos, the Wheel has a very romantic history: When Denos D. Vourderis was a hot dog vendor in the 1940s, he promised his sweetheart Lula that he would buy the Wonder Wheel for her as a wedding present if she would marry him. She said yes and he was able to buy the Wheel in 1983 when it was offered for sale by Fred Garms, whose father Herman was its first owner-operator. The Vourderis family restored the Wheel and made it the centerpiece of Deno’s Wonder Wheel Park.

“It takes a lifetime of devotion, hard work, and dedication to preserve this wonderful landmark attraction,” co-owner Steve Vourderis told Amusement Today on the 90th anniversary of the Wheel. “We have a responsibility to ourselves, our family and most of all to dad to make sure its legacy lives on. It also helps to love what you do.”

Deno’s Wonder Wheel Park, Coney Island. August 9, 2014. Photo © Tricia Vita

Turning 95 is a milestone but this trio of businesses have neighbors who have been around even longer. The original Nathan’s Famous, which will celebrate its centennial in 2016, is the City’s oldest hot dog stand and holds the City’s oldest beer license. Across Surf Avenue on West 15th Street is the 108-year-old Gargiulo’s Restaurant. Founded by Gus Gargiulo and owned by the Russo brothers since 1965, it serves classic Neapolitan cuisine and hosts special events from dinner dances and weddings to the annual Alliance for Coney Ialand Gala.

Two slightly younger neighbors are in their 80’s: The famed Totonno’s Pizzeria on Neptune Avenue since 1924 is on every list of The Ten Best Pizzas in New York City. The world-famous Cyclone Roller Coaster was built in 1927 by the Rosenthal brothers, saved from demolition by Astroland Park’s Dewey Albert in 1975 and is now operated by Luna Park.

For more info on Vanishing New York’s #SaveNYC, a crowd-sourcing campaign that aims to protect small businesses by passing long-stalled legislation in the City Council and starting a Cultural Landmarks Program, visit the website or join the Facebook group.

Gargiulo’s Restaurant on West 15th Street in Coney Island. March 2, 2015. Photo © Tricia Vita

UPDATE March 11, 2015:

Thanks to photographer Lisanne Anderson for sending us her lovely photos of Friscia Pharmacy’s storefront taken five years ago, when they were celebrating their 90th anniversary. Note the neon signs!

Friscia Pharmacy, on their 90th anniversary. Photo © Lisanne Anderson

Prescriptions Sign at Friscia Pharmacy, on their 90th anniversary in 2010. Photo © Lisanne Anderson

Coney Island Kittens for Adoption at Sean Casey Animal Rescue

Posted in Animals, tagged cat, cat adoption, Coney Island, Coney Island cat, kitten, Sean Casey Animal Rescue on March 8, 2015| Leave a Comment »

Yoda is one of four Coney Island kittens up for adoption. Photo © Diana Baggott

If you’re cat lonely this winter, Yoda will be happy to keep you and your computer company. She is one of four Coney Island kittens born indoors and hand-raised by a cat-loving family that will soon be up for adoption. The kittens, two girls and two boys, are now 11 weeks old and at Sean Casey Animal Rescue. Yoda and Phantom, the black and white kitten, are the girls. Smokey and Tiger are the boys. Now that they’re are old enough to be adopted, our friend Diana brought the foursome to Sean Casey last week. She is keeping two of the kittens and Mama will get spayed.

Mama Cat and Kittens. January 30, 2015. Photo © Diana Baggott

All of the kittens have sweet personalities and are litterbox trained. “They are playful and like to explore,” says Diana. “Yoda and Smokey are not afraid of anything. They were the first to do anything. Phantom is a little shy.”

If you’d like to inquire about the kittens, contact Sean Casey Animal Rescue, which has locations in Sunset Park and Windsor Terrace.

Sleeping Kittens January 20, 2015. Photo © Diana Baggott

Photo Album: Glimpses of Spring in Coney Island

Posted in Photo Album, Photography, tagged Coney Island, Coney Island 2015, Eldorado, Lola Star, Nathan's Hot Dog Eating Contest, Nicky Siano, Piece of Velvet, signs of spring, Wahlburgers, Wonder Wheel on March 6, 2015| Leave a Comment »

Getting ready for Coney Island’s season at the Lola Star Boutique in Stillwell Terminal. March 2, 2015. Photo © Tricia Vita

Never mind the snow, it’s only two weeks till spring! This week in Coney Island, the Boardwalk was alternately icy and snowy, and the majority of businesses in the amusement area were shut tight, but glimpses of spring could be seen. In Stillwell Terminal, Dianna Carlin was moving back into her Lola Star Boutique after spending the winter at a pop up shop in Williamsburg. Her second store is on the Boardwalk. Coney Island’s Opening Day is just a few weeks away on March 29 because Palm Sunday is early this year.

The front of the Eldorado Arcade was open as workers readied the arcade machines for the first event of the new season–DJ Nicky Siano’s 60th birthday party on March 20. Siano, who was a resident DJ at Studio 54, was drawn to Coney Island by the Eldorado Auto Skooter’s legendary sound system built by Richard Long of the Paradise Garage and Studio 54. “We will be dancing on the floor (not riding),” say party organizers, who are selling advance tickets online for $25. The arcade will be operating and Nicky will be spinning all night.

At Deno’s Wonder Wheel Park, the new Whip-inspired Speedway ride was being assembled while the freshly painted Wonder Wheel cars were lined up inside the shop. Spring officially arrives in Coney Island when the cars are put back up on the Wheel. As we’ve noted before, being here to see the 24 cars go up, the Swinging ones first and then the Stationary, is like seeing red, white and blue crocuses bloom before your eyes. The date the cars go up is subject to the vagaries of wind, weather and work schedules, but it’s usually a week or so before Opening Day.

The green sign on Thor Equities’ Stillwell Avenue storefront across from Nathan’s says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers.” Coney Island is getting a concentration of new franchises, including IHOP, Checkers and Subway Cafe, that threaten to turn Surf Avenue into Anytown USA. Wahlburgers has a niche of its own. It will bring the celebrity brothers Donnie, Mark and Paul Wahlberg to Coney Island to film the restaurant’s opening for their A&E reality show. When ATZ first reported the news last year of Wahlburgers coming to Coney, the post was nearly as popular as Friday night fireworks! The restaurant will be the first of seven Wahlburgers franchises slated to open in New York City. Construction is underway with a May 1st opening date announced.

Cake pops at newly opened Piece of Velvet Cake & Cupcake Shop on Surf Avenue, Coney Island. March 2, 2014. Photo © Tricia Vita

An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, opened in Coney Island on Valentine’s Day. Owned by a “staff collective” of former Cake Man Raven employees, tThe store is located on the north side of Surf across the street from Nathan’s and Williams Candy. Red velvet cakes and cupcakes are their specialty and are delicious. Check for introductory specials on Groupon.

While Nathan’s outdoor dining area is still covered in snow, plenty of indoor seating is available during the off-season. Last weekend, one of the first qualifiers for the July 4th Hot Dog Eating Contest was held at the Florida Strawberry Festival. The winning contestants were Nasty Nate Biller of Texas, who downed 23 dogs in 10 minutes, and Mary Bowers of California, with 10.