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Wahlburgers Burger Franchise to Open in Coney Island

Posted in Coney Island Redevelopment, Food, Food & Drink, tagged Big Apple Burgers LLC, Burger restaurant, Coney Burgers LLC, Coney Island, Donnie Wahlberg, franchise, hamburger, Mark Wahlberg, Thor Equities, Wahlburgers on December 5, 2014| 5 Comments »

The Wahlburg family at last month’s grand opening of Wahlburgers Toronto

Wahlburgers, a burger restaurant founded in Boston by the three Wahlberg brothers–actors Mark and Donnie, and chef Paul Wahlberg– is the latest national chain set to come to Coney Island. The company announced today that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island.

“We’re confident that our knowledge and expertise will be a great asset to the Wahlburgers brand,” said John Cestare of Big Apple Burgers. “It’s exciting to partner with the Wahlberg family and brand knowing we share the same values and family-work culture.” Ten days ago, John Castare registered the name “Coney Burgers LLC” after registering “Big Apple Burgers LLC” earlier in November. Since the deal has just been signed, no info on the franchise’s location has been released yet. (Update: here it is!)

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January. The Coney Island location, which is expected to open in May, will be scripted into the show. After opening the first restaurant in 2011, they made deals to open locations in Las Vegas, Philadelphia and Toronto. Today’s announcement also included 20 franchise locations in Florida.

Wahlburgers menu via Wahlburgersrestaurant.com

Will the Wahlbergs’ celebrity help them win the hamburger market share in Coney? Boardwalk mainstays Nathan’s, Tom’s, Ruby’s, and Paul’s Daughter have burgers on their menus as does Peggy O’Neill’s on Surf Avenue. White Castle Express serves their sliders at two seasonal locations in Luna Park. Burger franchises currently under construction in Coney include a Checkers in Stillwell Terminal and a Johnny Rockets next door. The Johnny Rockets as well as a Subway Cafe on the north side of Surf have faced construction delays due to post-Sandy FEMA regulations requiring them to raise the floor by 2-1/2 feet. “Some of the regulations they’re making up as they go along,” broker Joe Vitacco told ATZ.

No word on the status of the Burger-Fi which Thor Equities’ Glenn Vogel said last spring was coming to their retail building on Stillwell. Has Wahlburgers grabbed that spot, which includes a roof deck? It’s a pretty good bet. Rumor has it that’s the location and it’s set to be revealed during the reality show. Check back for updates.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

UPDATE January 31, 2015:

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building on Stillwell Avenue.

Photo of the Day: On the Bowery with Pretty the Coney Island Cat

Posted in Animals, Photo of the Day, Photography, tagged Bowery, cat, Coney Island, feral cat, Pretty the Cat on December 3, 2014| 4 Comments »

Pretty the Coney Island Cat © Stanley Fox. December 3, 2014

Pretty the Cat is frequently mistaken for a stray by tourists but this Coney Island cat has long made her home on the Bowery where she is fed year-round by concessionaires. This morning, Coney raconteur and retired arcade owner Stanley Fox photographed Pretty when she jumped on the hood of his car, which he’d parked on the Bowery. Just after he snapped this photo, Pretty ran off to eat breakfast. Ray, who runs the basketball game on the Bowery, had come to feed her, as he does every day. “He stands guard while she eats,” Stan told ATZ, as Ray chased away a big seagull trying to snatch the can of food.

The feline queen of the Bowery is at least 10 or 11 years old by our estimation and is spayed. As we reported last year, after Manny of Coney Island Arcade and Target the Cat left the Bowery for Las Vegas, Pretty came into her own. This feral cat whom only a handful of people could pet in the past became the mascot of the independent game operators. In the summer, you’ll find her grooming herself in the middle of the Bowery unperturbed by passersby and taking a nap in Jimmy Balloons game under the Wonder Wheel sign.

ATZ Previews Coney Island’s Small Business Saturday

Posted in Events, tagged Brooklyn Beach Shop, Brooklyn Rock, Bump Your Ass Off, Coney Island, Coney Island USA, Eldorado Bumper Cars, November 29, Shop Local, Shop Small, Small Business Saturday, Williams Candy on November 28, 2014| Leave a Comment »

Bump Your Ass Off at Eldorado Bumper Cars. Photo © Tricia Vita

Pray for sun on Small Business Saturday because Eldorado Bumper Cars on Surf Avenue will be open if the sun’s out and you’ll be able to “Bump, Bump, Bump Your Ass Off” once again. Though Coney Island’s amusement parks are closed until Palm Sunday, the indoor bumper cars are currently open most weekends from 12 noon till 6 or 7pm, sunny skies permitting. Along with Coney Island USA, Brooklyn Beach Shop, Williams Candy and neighboring restaurants, the indie ride is ready to welcome visitors looking to shop local and shop small tomorrow. (Update Nov. 29, 1pm: It’s not sunny but Eldorado is open anyway. YAY!)

Sketch for Coney Island USA Sideshow Banner © Marie Roberts at Coney Island USA’s Holiday Gift Fair.

From 1 til 6pm on Saturday, November 29th, Coney Island USA, which is open year-round, is having a Holiday Gift Fair featuring 20-plus vendors selling arts, crafts and vintage items. Santa Claus is also scheduled to make an appearance. CIUSA artist-in-residence Marie Roberts will have a selection of pen, ink and marker sketches. “All are from when I first started,” says the artist, who has painted the banners for the freak show since 1997. The drawing shown above was the preparatory sketch for the banner that graces the sideshow stage. Prices are very reasonable, ranging from $25-$100 for 9″ x 12″ up to 16″ x 56″ drawings.

Brooklyn photographer and CUNY professor of entertainment technology John Huntington will have prints of some of the photos on his website at Coney Island USA’s gift fair. Among the subjects he photographs are Coney Island, the Rockaways, severe weather, and a variety of shows. One of our faves, because it’s a show so rarely seen nowadays, is his shot of a motordrome at Pennsylvania’s Bloomsberg Fair. Prices range from $10-50 for 8″ x 10″ and 11″ x 14″ prints. Framed prints will also be available and will cost more.

Brooklyn artist Philomena Marano‘s silkscreen prints of the Wonder Wheel, Charles Denson’s books about Coney Island, and a custom line of T-shirts and hoodies are among the gift items at Brooklyn Beach Shop. “Saturday will be the last day we’re open till January 1st,” says Maya Haddad Miller of her store on the Coney Island Boardwalk, which will open for the 2015 season in March. Coney Island Beach Shop, her father’s store on Stillwell Avenue is open year-round. The family-owned business has been in Coney Island since 1996 and carries their own line of Coney T-shirts, as well as official Nathan’s and Coney Island Polar Bear merchandise.

With the exception of Tom’s Restaurant, the stores on the Boardwalk do not have heat and the water is turned off to prevent the pipes from freezing, so staying open weekends after mid-November is iffy. “My general rule is 50 degrees plus we open, under that we don’t.” says Dianna Carlin of Lola Star Boutique. Her brand-new shop on Bedford Avenue in Williamsburg and pop-up in Rockaway will be open for Small Business Saturday.

Another small business in Coney Island’s amusement area that has ventured beyond Coney to make ends meet during the off-season is Brooklyn Rock. “This time of year we’re scrambling to vend where there’s foot traffic,” says Seth Braunstein, whose shop sells hand-printed shirts, tote bags and other items designed by Chris Smith. Their Stillwell Avenue shop, which is heated, is open daily, 11am-7pm, through the winter with the exception of weekends when they’re doing markets elsewhere. For Small Business Saturday, Brooklyn Rock will be at the Brooklyn Night Bazaar in Williamsburg, and then Friends School (December 6), PS 29 Eat Pie & Shop (December 7) and Downtown Brooklyn Grove Alley Nite Market (December 13).

The window of Williams Candy is hard to resist and it’s one of our favorite places to photograph in Coney Island. The 75-plus year old candy shop owned by Peter Agrapides is open daily year round and does special orders for parties and gift boxes. Hours are 9 am till 7 pm during the off season. Choose from 10 different kinds of candy apples and half-dozen marshmallow treats. A gift box of candy apples is 12 for $18.00. A dozen marshmallow treats are $12.00. Special orders require 3-4 days advance notice.

See ATZ’s post “Coney Island Always: Visiting the Big CI Year-Round” for more info on visiting Coney Island during the off-season.