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Wampum

Coming to Coney: Wampum Pineapple Brim Anchor Snapback. Photo via wampumny.com

Wampum, a lifestyle clothing brand and skate shop with locations in Bridgehampton and Nolita, is set to open a Coney Island pop-up on May 24. The location is 1232 Surf Avenue in Thor Equities new building. The space is on Stillwell Avenue across the street from Nathan’s. “We just finalized the deal,” Wampum’s Lennon Ficalora told ATZ.

Lennon, 26, and his brother Marley, 24, opened their first shop two years ago and were looking to expand to another seaside location. Coney Island was familiar from trips to the Siren Festival. “We got a good deal,” says Lennon of the 2,500 square foot raw space, which they have leased from Thor through Labor Day. “We’re doing a minimal build-out.” Their neighbor in the still vacant new building will be candy retailer It’Sugar, a Miami-based chain also expected to open on Memorial Day Weekend.

The Ficalora brothers grew up skateboarding in Montauk, where their family runs the Breakers Motel. According to Wampum’s website, Lennon and Marley’s two shops are located next to their mother Helen Ficalora’s jewelry stores and her success as a jewelry designer was influential in their decision to open the Wampum stores. “The Wampum brand embodies the whole lifestyle that comes with skateboarding,” said Lennon, who was the first local kid ever invited to compete in the Van’s Warp Tour National Skateboarding Competition.

Wampum Nolita was named the best skate shop by New York Magazine in 2012. However, the Coney Island pop-up will feature 90 per cent clothing. “We hand print all the shirts and work with local artists. All the clothing is made in America,” said Lennon. The online shop stocks T-shirts, tanks, shorts, hats and beanies. Some of the items are made from 100% organic cotton. T-shirts sell for $30-$40, which is twice the price we’re used to seeing in Coney Island. Asked if the new shop will feature Coney-themed apparel, Lennon said, “I think so. We’re still finalizing it. There will definitely be some exclusives.”

Surf Avenue is set to get an influx of national chains and franchises–Applebee’s, Johnny Rockets, Red Mango, Checkers, It’Sugar. The upscale Wampum is the first small business to lease space in Thor Equities new building at Surf and Stillwell. Why aren’t there more? Back in December, a press release from Thor Equities offered potential good news for retailers and restaurateurs who wanted to get a foot in the door of the new Coney Island: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.” Thor was said to be teaming up with the Brooklyn Chamber of Commerce to help recruit tenants. The idea was to fully lease Joe Sitt’s new building at Surf and Stillwell for the summer of 2013.

May we suggest a contest to attract a Brooklyn start-up with the winner receiving a highly publicized rent-free season in one of Joe Sitt’s remaining storefronts? Amusements in “Use Group A” such as arcades, games of chance or skill, fortune tellers, freak shows, wax museums and other midway attractions should also be given a percentage of space in the building as required by the City’s zoning in Coney Island. The Fascination Arcade, Shoot Out the Star and “Baloon Raceing” were among the old school amusements in the Henderson Building until it was demolished by Thor and replaced by the new building.

Update: This Wampum location is closed.

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February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

December 24, 2012: In Thor’s Coney Island, Discount on Retail Ride of a Lifetime

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Clams on the Half Shell

Clams on the Half Shell at Paul’s Daughter, Coney Island Boardwalk. March 23, 2013. Photo © Tricia Vita via flickr

On Coney Island’s Opening Weekend, ATZ was the second customer of the season to order a plate of clams at Paul’s Daughter on the Boardwalk. Delicious!
We followed up with our favorite fries. The former Gregory & Paul’s, now operated by Paul and his daughter Tina, has been in business more than 50 years.
Coney’s Boardwalk eateries and shops are now open daily, weather permitting, while the rides are open weekends in the spring.

Clam Bar Coney Island

Clam Bar at Paul’s Daughter, Coney Island Boardwalk. March 23, 2013. Photo © Tricia Vita via flickr

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July 17, 2012: 50 Years on Coney Island Boardwalk for Paul & His Daughter

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

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Bici Da Vinci

Zamperla’s Magic Bike Ride inspired by Leonardo Da Vinci. Photo via Italy in US 2013

On June 28th, Venice comes to Coney Island when Luna Park operator CAI Parks stages a Venetian “carnevale” on the Boardwalk and in the new Steeplechase Plaza. A Zamperla-designed amusement ride inspired by Leonardo Da Vinci’s designs for flying machines is set to be part of the festivities along with Friday night fireworks. The event is part of “Italy in USA 2013,” a year-long showcase of Italian culture, including art, music, cinema, stage, design, fashion and food, organized by the Italian government “to promote Italy as a whole in both the cultural thematics and the economic features of the Italian Brand.” The series of events has the hashtag #2013italianyear on twitter.

“Antonio Zamperla S.p.A and Central Amusement International LLC (CAI) recreate the magical atmosphere of ‘Carnevale’ in Venice with masks, gondolieri, acrobats and street artists,” according to the calendar of events.

Rendering for Parachute Jump Lighting, Steeplechase Plaza

Rendering for Parachute Jump Lighting, Steeplechase Plaza. Photo via Italy in US 2013

“There will also be a virtual tour of Venice throughout various eras called the Venice Imago Project in collaboration with Università Ca’ Foscari of Venezia where spectators can see the city and its works of art created by famous artists like Bellini, Giorgione, Tiepolo. The Boardwalk on Coney Island will be reminiscent of the Venetian streets during Carnevale with face painting activities for the children and contests for best Venetian masks.”

The Magic Bikes amusement ride pictured in the event calendar is Zamperla’s “Bici Da Vinci,” which was originally designed for Leonardo Land at Minitalia Leolandia. The Italian park was formerly owned in part by Zamperla, which is based in nearby Vicenza. “We came up with the story that we have found a secret book by Leonardo Da Vinci in which he designed an amusement park for the prince,” said Alberto Zamperla in an interview with Park World in 2009. “That is how we themed some of the rides.” The program listing for the Coney Island event says the Magic Bikes will be placed near the entrance to Luna Park. The ride is said to reproduce the design and the operating method of Leonardo Da Vinci’s studies of the flight of birds and his sketches for flying machines.

The new Steeplechase Plaza, where Zamperla won the contract to operate the historic B&B Carousell and light the landmark Parachute Jump, is scheduled to open on Memorial Day Weekend. The June 28th Venetian Carnevale will be six days after Coney Island’s Mermaid Parade, which is on June 22, the first Saturday of summer.

UPDATE 2:45 pm

Whoops! It turns out the info posted on the Italian Foreign Ministry’s Italy in USA 2013 event page is not completely accurate! According to an email from Luna Park online coordinator Rob Blatt: “Some of the information about the Venice in Coney Island event is incorrect on the Italy in the USA site. The actual event that was supposed to be on June 28 was moved to a different date, and will now be a private event, not something public.” It’s too bad a Venetian Carnevale in the People’s Playground, which sounds like a fun addition to Coney’s schedule, went from being a public to a private event. If you get an invite, let us know! (Update May 24th: The mystery private event was apparently the Venetian Carnevale-themed, invitation-only party with masked dancers held at the B&B Carousell on its official opening day.) The good news is Leonardo’s Magic Bikes are still coming and will be one of the new rides in Luna Park along with Water-mania.

Bici Da Vinci at Minitalia Leolandia Park

Bici Da Vinci at Minitalia Leolandia Park via Facebook

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March 31, 2013: Surf’s Up for CAI Foods in Coney Island, Sodexo Is Out

March 11, 2013: Luna Park’s Pinwheels Go Up on Coney Island Boardwalk

August 10, 2012: Steeplechase Plaza Under Construction in Coney Island

December 4, 2011: Brass Ring Dept: Coney Island “Carousell” RFP Up for Grabs

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