Advertisements
Feeds:
Posts
Comments

Posts Tagged ‘north side of Surf’

805 Surf Avenue

Vacant lot at 805-825 Surf Avenue, on the north side of Surf across from the Cyclone in Coney Island, May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

PYE Properties, the owners of the Surf Avenue lot across the street from the Coney Island Cyclone, have started advertising for vendors for a flea market set to open in May. Like some of the furniture stores and a cafe on the north side of Surf, it’s named after one of Coney’s amusement parks — Luna Park Flea Market. According to their new website, the price for a spot on Friday, Saturday or Sunday is $50, while other days of the week will go for $30.

A kiddie ride park, a go kart track and a flea market housed in shipping containers have occupied the lot in the past. In 2001, the Giuliani administration repeatedly ticketed and finally got rid of the flea market that had operated there since the 1980s. The headline in the Daily News read “CONEY SMALL BIZ BLITZ STORM OF TICKETS TIED TO DEBUT OF CYCLONES.”

Over the past decade, the vacant lot, which has 140 feet of frontage on Surf and is 90 feet deep, has occasionally been used as a parking lot. For one day in 2011, the lot briefly hosted John Strong’s sideshow until the previous property owners abruptly did an about-face and went back to parking cars.

Bumper cars and other amusements were in the building on the site which was torn down in the 1950s. Until the early ’80s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including carousels and even a Jumbo Jet-style coaster.

Last year, the Surf Avenue lot at 805-825 Surf Avenue was Brighton Beach-based PYE Properties’ first acquisition in Coney Island. In January, PYE purchased the landmark Shore Theater for $14 million. According to the development company’s website, “PYE Properties is a full-service development company guided by our in-house team of result-driven real estate professionals whose expertise includes acquisition, design, development, construction and property management.” The flea market is a seasonal use for the short term until development gets underway.

Since the 2009 rezoning of Coney Island, the north side of Surf has seen restaurants such as Grimaldi’s, Applebee’s, and Subway Cafe rapidly replacing furniture stores and vacant lots. Johnny Rockets and IHOP franchises are under construction. Mom & Pops on the north side include Chill party space, Red Doors Bar & Grill, and Piece of Velvet Cupcakes.

The flea market did not open on July 4th Weekend and remains closed.

Advertisements

Read Full Post »

1315 Surf Avenue

Vacant since Sandy, 1315 Surf Avenue will be the site of an Italian fast food restaurant. The Shore Theater building next door, owned by the Bullard family, has been vacant for 40 years. May 13, 2015. Photo © Tricia Vita

What’s new on the north side of Surf, the mecca for franchises in Coney Island? At 1315, where Cha Cha’s relocated from the Boardwalk until calling it quits after being devastated by Sandy, a permit has been taken out for interior renovations. A new eatery is going there and thankfully it won’t be another franchise or chain.

The Russo Brothers, owners of Gargiulo’s, which is Coney Island’s bastion of fine dining, are planning to open a fast food Italian restaurant, according to Anthony Russo. Pizza, veal parm and fried calamari will be among the offerings Russo told ATZ. No opening date has been set, but construction is expected to get underway as soon as permits have been approved.

Gargiulo's Way

Gargiulo’s Way, West 15th St between Surf and Mermaid Avenues, Coney Island. November 16, 2014. Photo © Tricia Vita

The Russo brothers own the building as well as the adjacent one where tenants include Piece of Velvet Bakery and Rita’s Italian Ice on the corner of 15th Street. In 2007, West 15th Street between Surf and Mermaid Avenues was designated Gargiulo’s Way to mark the 100th anniversary of Gargiulo’s Restaurant. Founded by Gus Gargiulo and owned by the Russo family since 1965, the Coney Island landmark at 2911 West 15th offers classic Neapolitan cuisine.

According to broker Joe Vitacco, who leased the storefronts to Rita’s and Piece of Velvet, there are very few remaining vacant spaces for lease on the north side of Surf. At 1223 Surf Avenue, he has 2,100 square feet on the first floor and 5,000 square feet plus 1,900 square foot terrace on the second floor and 4,000 square feet rooftop dinning for $45-$50 per square foot.

The first floor of that address next to Stillwell Terminal was also leased to a Johnny Rockets (6000 sf) and Red Mango (2.000 sf) franchisee in 2012, but construction has been delayed by new and ever-changing post-Sandy building regulations. Among the stores Vitacco is offering are 1,450 square feet at 1019 Surf Avenue next to the new Subway Cafe and across the street from Luna Park.

Related posts on ATZ…

May 14, 2015: Coney Island 2015: Red Doors Bar & Grill Opens on North Side of Surf Ave

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

 

Read Full Post »

805 Surf Avenue

Lot on the north side of Surf Avenue adjacent to the West 8th Street subway station in Coney Island. May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The new owners of a long vacant lot on the north side of Surf Avenue directly across from the Cyclone roller coaster in Coney Island are seeking ideas for seasonal use. “We’re looking to do something in the short term,” Igor Oberman of PYE Properties told ATZ. Arts and crafts, food market, food trucks, and amusement attractions are a few of the possibilities.

“We’re brainstorming ideas as to what uses we could put the site this summer. It looks like Thor has got the food vendors to come out,” said Oberman, referring to the Smorgasburg vendors coming to Stillwell Avenue. “Any of your ideas would be appreciated.” Oberman may be reached at PYE Properties at igor[AT]pyeproperties[dot]com.

Over the past decade, the vacant lot, which has 140 feet of frontage on Surf and is 90 feet deep, has occasionally been used as a parking lot. For one day in 2011, the lot briefly hosted John Strong’s sideshow until the previous property owners abruptly did an about-face and went back to parking cars.

A kiddie ride park,a go kart track and a flea market housed in shipping containers have occupied the lot in the past. Bumper cars and other amusements were in the building on the site which was torn down in the 1950s. Until the early ’80s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including carousels and even a Jumbo Jet-style coaster.

805 Surf Avenue

Vacant lot at 805-825 Surf Avenue, on the north side of Surf across from the Cyclone in Coney Island, May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The Surf Avenue lot at 805-825 Surf Avenue is Brighton Beach-based PYE Properties’ first acquisition in Coney Island. “We’re looking to develop it shortly,” Oberman said. According to the development company’s website, “PYE Properties is a full-service development company guided by our in-house team of result-driven real estate professionals whose expertise includes acquisition, design, development, construction and property management.”

Since the rezoning of Coney Island, the north side of Surf has seen restaurants such as Grimaldi’s, Applebee’s, and Subway Cafe rapidly replacing furniture stores and vacant lots. A Johnny Rockets franchise is under construction and IHOP signed a lease in February. Mom & Pops on the north side include Chill party space, Red Door Bar & Grill (formerly Coney Island Bar & Grill), and Piece of Velvet Cupcakes.

UPDATE May 11, 2016

PYE Properties, the owners of the Surf Avenue lot across the street from the Coney Island Cyclone, have started advertising for vendors for a flea market set to open in May. Like some of the furniture stores and a cafe on the north side of Surf, it’s named after one of Coney’s amusement parks — Luna Park Flea Market. According to their new website, the price for a spot on Friday, Saturday or Sunday is $50, while other days of the week will go for $30. Read more

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

north side of Surf Avenue, Coney Island

1,700 sq foot Subway Cafe with Tuscany-style interior coming to this building at 1019 Surf Avenue. Photo © Tricia Vita

Last year ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). The latest in a slew of chains and franchisees betting on the new, year-round Coney Island is a Subway Cafe with a “Tuscany-style interior” featuring sofas and a fireplace. Broker Joe Vitacco signed a lease yesterday with the restaurant chain for the 1,700 square foot cafe at 1019 Surf Avenue across the street from Luna Park.

Just how pricey is Coney Island’s Surf Avenue? The building at 1019-1039 Surf was purchased for $3.1 million by 1019 Surf Ave Acquisition LLC in March for $3.1 million, according to Property Shark. Vitacco says the buyer was Russian multi-millionaire Yakov Yakubov, who also owns Loehmann’s Plaza in Brooklyn.

First introduced as a restaurant concept in 2008, the Subway Cafe’s decor and layout aim for a “coffeehouse ambiance” and is a little larger than an average Subway. The north side of Surf Avenue already has a Subway, located down the street in Stillwell Terminal, but it does not sell coffee. In addition to Subway sandwiches, the new cafe’s expanded menu includes baked goods, dessert items and coffee offerings. Part sandwich shop, part coffee bar, the Subway Cafe will be operated by franchisees with its lease held by the Subway Restaurant chain. They will take possession of a portion of the storefront occupied by the 11,000 square foot Lago Furniture. The furniture shop is on a month-to-month lease while tenants are sought for the rest of the space, Vitacco said.

Subway Cafe

Interior of one of the Subway Restaurant Chain’s Subway Cafes. The concept debuted in 2011

The furniture shops on the north side of Surf have long been in violation of the C-7 amusement zoning and are gradually being replaced by restaurants and bars. Dunkin’ Donuts (also in Stillwell Terminal), Coney Island Bar & Grill (formerly Bratva), Grimaldi’s Pizzeria, and Applebee’s will be joined next year on the north side of Surf by Johnny Rockets and Red Mango and Subway Cafe. As we noted last year, rides and amusement businesses aren’t about to make a comeback due to the skyrocketing rents since the rezoning. “I’m getting more inquiries than ever before,” said Vitacco, who would like to bring a seafood and steak restaurant to the neighborhood. “It means that people are thinking about it. But I call half the people I talk to tourists.”

Until the early 1980′s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. Philips Candy Store, now located in Staten Island, was the anchor of Stillwell Terminal from 1930 until 2000 when the terminal was rebuilt and they had to move out. By the time the last ride– Coney Island’s B & B Carousell —closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic.

UPDATE January 29, 2015:

After post-Sandy construction delays, Subway Cafe finally has their sign up and is set to open a year-and-a-half after signing a lease

Sky Rapids Ride

Sky Rapids Ride at 1223 Surf Avenue and Arcade at 1217 Surf Ave. Coney Island. January 1, 1979. Photo by Abe Feinstein via Coney Island History Project

Share

Related posts on ATZ…

May 13, 2013: Grimaldi’s Rings in Coney Island Comeback with Dreamland Bell

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

October 3, 2012: Photo of the Day: The Weekday View from Ruby’s Bar

Read Full Post »

%d bloggers like this: