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Posts Tagged ‘Paul’s Daughter’

Burger Girl

Burger Girl at Paul’s Daughter, Coney Island. November 13, 2010. Photo © me-myself-i/Tricia Vita via flickr

Have you seen Mama Burger? It seems that she was swept off the roof of Paul’s Daughter on the Coney Island Boardwalk by Hurricane Sandy. We’re not sure of her exact size but she’s smaller than Papa Burger who anchors the other end of the roof. He is 10 feet tall, 6 feet wide, and weighs 250 pounds. The Burger figures known as the A & W Root Beer Family were first made in the 1963 and are catalogued on Debra Jane Seltzer’s website roadsidearchitecture.com.

On Tuesday, Mama’s burger was spotted at West 15th Street by a photographer but Mama herself remains a missing person. Tina Georgoulakos, owner of Paul’s Daughter, wrote in an email to ATZ: “She must have blown away, We don’t know where she is. After all these years!!” If you find her please contact Paul’s Daughter at 917-607-4960 or via Facebook.

UPDATE November 12, 2012

GOOD NEWS: Mama Burger was found but her burger, last seen on 15th Street, is still missing. Update from Paul’s Daughter: “Just wanted to let you know that we found Mama Burger!! I posted about it on FB but wanted to let you know as well. She was on the roof, Burger-less and Beer-less but ok. We tried to find the Burger on 15th street (where someone posted a picture of it) but we couldn’t find it. At least we have her. Now we just have to get all of the sand out of the store.”

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July 17, 2012: 50 Years on Coney Island Boardwalk for Paul & His Daughter

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

October 13, 2011: Photo of the Day: Coney Island Americana Looking for New Beach

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Hey! Get It, Get It! at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

“Hey! Get it Get it!” is back at Paul’s Daughter in Coney Island. Snappy new signage with the familiar lettering and motto is hawking their delicious clams and calamari. What’s more, the Georgoulakos family’s recently renovated eatery on the Boardwalk — established as Gregory and Paul’s in 1962 — celebrates its 50th anniversary this year.

“We have been so busy playing catch up that we haven’t celebrated,” Tina Georgoulakos told ATZ, adding that right now they are concentrating on getting the Paul’s Daughter sign installed on the upper part of the facade. “It’s a funny coincidence that I have been Paul’s daughter for fifty years and he opened his first store on the Boardwalk and West 8th fifty years ago. Hopefully in August when things slow down a little, we will celebrate.” ATZ recommends that you go directly to Paul’s Daughter for a plate of clams and a beer and be among the first to wish them a Happy Anniversary!

Paul Georgoulakos

Paul Georgoulakos, 83, the Boardwalk’s Oldest Operator. June 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

The timeline on Paul’s Daughter’s Facebook Page begins six decades ago in 1951, when 21-year-old Paul Georgoulakos started his first Coney Island business—a milk stand at Stillwell Terminal—with a $500 loan from his aunt. A store on West 12th Street and the Bowery soon followed. Gregory & Paul’s got started in 1962, when Paul partnered with Gregory Bitetzakis and took over the old Howard Johnson’s on West 8th Street and the Boardwalk. The partners survived their first eviction in 1968: “Rockefeller buys the property their store is on and donates it to the Aquarium, putting them (and seven other stores) out of business,” notes the timeline.

Paul's Daughter Coney Island

Clams on the Half-shell at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

The current location on the Boardwalk at West 10th Street opened in 1970 and was leased from Astroland Park. The famed Astroland Rocket was perched on the roof of the store until the park closed in 2008. When Gregory, who operated the G & P’s on West 10th Street opposite the Cyclone retired in 2009, Paul’s Boardwalk store remained open, leasing from new landlord Thor Equities and changing its name to Paul’s Daughter.

Last year, it looked like the veteran Mom-and-Pop would close forever just short of its 50th anniversary when Paul’s was evicted along with seven others. Zamperla, which opened Luna Park, had assumed management of the Boardwalk property now owned by the City and planned a glitzy redo by French food giant Sodexo and a Miami Beach restaurateur. In a surprising about-face, the amusement operator later offered eight-year leases to two of the businesses–Paul’s Daughter and Ruby’s Bar– with the stipulation that they invest hundreds of thousands of dollars in gut rehabs of their stores.

Paul's Daughter Coney Island

The New Bar at Paul’s Daughter, Coney Island Boardwalk. June 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

How does the new Paul’s Daughter look? As we wrote in May, our first impression was that both Paul’s and Ruby’s stores looked refreshed and ready to compete for customers in the new Coney Island while paying tribute to the spirit of the past and continuing to embody the personalities of their owners. Check out our flickr slide show of the New Paul’s Daughter, but keep in mind the photos document a work-in-progress and some of the changes that you will notice this summer were required by the landlord or city regulations.

When Paul’s Daughter officially reopened on the weekend before Memorial Day 2012, we were happy to see the beloved signs for “Mr. Shrimp” and “Chiefito and Chiefita — the Nice N Sweet/Fluffy Cotton Candy Kids” and “Clams” returned to the new facade. The A & W Mama and Papa Burger remain on the roof and the vintage signs were restored and brought back to the lower facade. Additional signage was needed due to building renovations and adjustments to the menu.

Paul's Daughter

Vintage Signs at Paul’s Daughter, Coney Island Boardwalk. July 14, 2012. Photo © Tricia Vita/me-myself-i via flickr

The building’s square corners were rounded to resemble the way it looked when it was built shortly after the Boardwalk was moved in 1939. A photo on the Coney Island History Project website shows “the new fireproof, streamlined, Art Moderne-style building that replaced the ornate wooden Feltman’s Boardwalk restaurant.”

The new signage was painted by Brooklyn artist and School of Visual Arts instructor Stephen Gaffney, whose work as a muralist is on view in City parks and schools. Having previously restored G & P’s hand-painted signs when the restaurant’s name was changed to Paul’s Daughter, Gaffney was able to recapture the spirit of the old signs in his new work.

Paul's Daughter, Coney Island

Papa Burger and New Signs at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

Half of the storefront is now a stand-up bar made with wood salvaged from the roof joists of the former Club Atlantis/Cha Cha’s, which is undergoing a gut rehab by Tom’s Restaurant of Prospect Heights. Photos of Paul and his family and the stores that he operated over the past sixty years fill the wall behind the open-air bar and the interior of the pillars. In the photo below, the large poster shows Paul in 1954, leaning on the glass case at his store on West 12th Street and the Bowery, where Chinese egg rolls and hot knishes were a popular item. Soda was ten cents!

Stephen Gaffney

Artist Stephen Gaffney behind the counter at Paul’s Daughter. July 14, 2012. Photo © Tricia Vita/me-myself-i via flickr

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May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

November 13, 2011: The End of Paul’s Daughter As We Know It–Will They Return?

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Paul's Daughter Coney Island

Cheers to the Return of Paul’s Daughter! Coney Island Boardwalk, May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

Saturday was a glad day for Coney Island. Tina Georgoulakos, owner of Paul’s Daughter, and her father Paul “The Chief” Georgoulakos, 83, the oldest operator on the Coney Island Boardwalk, finally opened their store for the season. Michael and Melody Sarrel, owners of the venerable dive bar Ruby’s, founded by Melody’s father Ruby Jacobs, officially reopened as well. In the photo that we took of Michael and Melody, they looked tired after working late and getting up early to greet runners from the Brooklyn Half Marathon. Tina Georgoulakos looked tired as well. We promise to take better photos of them next week!

Ruby’s Bar Will Get New Exterior Signage and Striped Awnings. May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

For the first time in their history, both Ruby’s and Paul’s missed out on Coney Island’s Opening Day –Palm Sunday– as well as Easter Sunday, which is one of the busiest days of the season if the sun shines. They were in the midst of a grueling and expensive gut rehab of their Boardwalk stores. Words can’t express how happy we are to welcome back these feisty Mom & Pops, who fought eviction and in a turnabout won eight-year leases. Now that the days of “Last Call” protest parties and photos of the “The Last French Fry” are over, another chapter in the history of the Coney Island Boardwalk is about to begin.

Ruby's Coney Island

Original Handpainted signage at Ruby’s Bar, Coney Island Boardwalk, May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

How do the new stores look? Check out our first day photo album, but keep in mind Ruby’s and Paul’s Daughter are still very much works in progress and some of the changes that you will notice this summer were required by Boardwalk landlord Zamperla or city regulations. Most of the signage, inside and out, and other decorative elements has yet to be done. We’d recommend holding off any critique of the Boardwalk redo until all of the stores are finished and the changes can be viewed in their entirety. That said, our first impression was Ruby’s and Paul’s stores looked refreshed and ready to compete for customers in the new Coney Island while paying tribute to the spirit of the past and continuing to embody the personalities of their owners.

Paul's Daughter Coney Island

A Work In Progress: The New Paul’s Daughter on the Coney Island Boardwalk. May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

At Paul’s Daughter, the winsome fiberglass figures of Papa and Mama Burger still stand sentinel on the roof. They never left. Half of the storefront is now a stand-up bar made with wood salvaged from the roof joists of the former Club Atlantis/Cha Cha’s, which is undergoing a gut rehab by Tom’s Restaurant of Prospect Heights.

Today, the vernacular signage depicting Mr Shrimp, Chiefito and Chiefita (the Nice N Sweet/Fluffy Cotton Candy Kids), Shish Kebab (“Made with Love”) and other enticements was returned to its rightful place on the building’s lower facade. Some of the signs have been here since the restaurant’s earliest days and were restored and mounted on wood. A temporary banner with the name Paul’s Daughter as well as striped blue awnings were also installed today.

Paul's Daughter Coney Island

Bar at Paul’s Daughter Made from Recycled Wood from Club Atlantis. Coney Island Boardwalk, May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

As Tina Georgoulakos told ATZ: “It’s a brand new place with the same people.” Gaby, seen in the photo at the top of this post, is one of the same people who has been serving us French fries and beer for years, and we were happy to once again see him behind the counter. We asked him to raise a cup in a pose reminiscent of a favorite photo that we took at Paul’s closing party in 2010.

The photograph on the wall behind him is a 1954 snapshot of Paul Georgoulakos in his store on West 12 Street and the Bowery. The business on the Boardwalk is celebrating it’s 50th anniversary this year! Gregory & Paul’s was co-founded by Paul and his partner Gregory Bitetzakis in 1962, with a lease from the then brand-new Astroland, which closed in 2008 and also would have celebrated its 50th anniversary this year.

Ruby's Coney Island

Behind the Bar at Ruby’s, May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

At Ruby’s Bar, an LED sign spelling Ruby’s in red letters and the striped awnings mandated for the Boardwalk stores have yet to go up, but friends and fans came out on Saturday to raise a toast to the reborn bar. Formica tabletops as well as the bar itself were redone with ipe wood salvaged from the Boardwalk reconstruction. On the Boardwalk in front of the bar, white plastic tables and chairs have been replaced by wrought iron. The best of the best vintage photos will be put back up behind the bar, but for now the freshly painted blue wall is dotted with a few colorful posters and photos of the bar’s founder.

Ruby Jacobs, who died in 2000, has a nearby street named in his honor. At a rally, party and “last call” at Ruby’s in 2010, his daughter Cindy Jacobs-Allman said: “When people used to come and ask him what is the best item on the menu. He used to take people out to the boardwalk rail and say look at that tapestry of humanity. It’s the people that make Coney island and he called his Coney the elixir of life. And I hope in some way we’ve given back to the community and we’ve done my father proud by keeping this restaurant going as long as we have.”

Ruby's Bar

Tabletops made from salvaged Boardwalk wood at Ruby’s Bar, Coney Island Boardwalk, May 19, 2012. Photo © Tricia Vita/me-myself-i via flickr

On Saturday, a paper plate advertised the menu of hot dogs, hamburgers and soda. Today in Coney Island, signage with the full menu was being installed. Ruby’s, which merited a Critics’ Picks in New York Magazine and was voted one of the World’s 21 Sexiest Beach Bars by the Travel Channel, will now be open year-round, thanks to a new heating system. The restrooms have also been modernized, with the ladies room gaining a much appreciated second stall.

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May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

April 16, 2012: Art of the Day: Fresh Corn on the Cob at Ruby’s Bar & Grill

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

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Clam Bar

Clam Bar: Original Signage Restored and Set to Return to Paul’s Daughter, Coney Island. © Paul’s Daughter

On Saturday, May 19, you’ll find us in Coney Island enjoying the first plate of clams and a beer at Paul’s Daughter and raising the first toast of the season at Ruby’s Bar. After attending several “Last Call” protest parties at Ruby’s and lingering over more than one “Last French Fry” at Paul’s, there’s no place we’d rather be. The two Mom & Pops will open for the 2012 season this weekend after months of renovations and missing Coney Island’s Opening Day on April 1st. Both businesses were required to do gut rehabs of their Boardwalk establishments after dodging eviction and winning eight-year leases from Zamperla, the landlord of the City-owned Boardwalk

Paul's Daughter

Paul’s Daughter on Last Night of Business in 2011. October 30, 2011. Photo © Tricia Vita/me-myself-i via flickr

“It took time to be that iconic and it’s going to take time to put some of it back,” Paul’s daughter Tina Georgoulakos told ATZ about the work in progress at her store. The family business was co-founded 50 years ago by her father Paul Georgoulakos, now 83, and Gregory Bitetzakis on the Coney Island Boardwalk as Gregory & Paul’s. Saturday will be the soft opening of the new Paul’s Daughter, with the grand opening scheduled for Memorial Day Weekend. Some work remains to be done in the kitchen, which will be finished and inspected next week. This weekend’s bill of fare will be limited to clams on the half-shell, Brooklyn craft beer and soda. “It’s a brand new place with the same people,” said Tina.

Coney Island Signage

Lollypops, Crackerjacks and French Fries: Original Signage Restored and Set to Return to Paul’s Daughter, Coney Island. © Paul’s Daughter

While the new lighted signs and striped awnings mandated for the Boardwalk stores have yet to go up at Ruby’s or Paul’s, the good news is that some of the quirky vernacular signage that gave both places such character will return after all! At Paul’s Daughter, the original signs will be be put up on Monday or Tuesday, said Tina, who sent us these photos of a few of the restored signs. Back in November, when lease negotiations were in progress, it was heartbreaking to see the cavalcade of beloved characters and foods torn from their home on the Boardwalk building’s facade: Mr Shrimp, Chiefito and Chiefita (the Nice N Sweet/Fluffy Cotton Candy Kids), Shish Kebab (“Made with Love”) and other enticements. Some of the signage has been here since the restaurant’s earliest days and was meticulously restored a couple of years ago.

The rendering for the new store released in November showed the spruced up Burger statues on the roof (where they have remained throughout this saga) and what appeared to be new hand-painted signs in the spirit of the original along the bottom. At the time Tina told us she doubted whether the age and fragile condition of the signs would allow her to return them to the building’s exterior. The happy solution was to have the thin metal signs mounted on a wood backing.

Coney Island Sign

Cold Beers Sodas: Original Signage Restored and Set to Return to Paul’s Daughter, Coney Island. © Paul’s Daughter

The announcement of Ruby’s Saturday opening was posted on their Facebook page yesterday: “WHEW! After months of construction….Ruby’s will be open Tomorrow!!! Look forward to seeing everyone.” The bar, newly trimmed with ipe wood salvaged from the Boardwalk redo, will be open, of course. The menu, still a work in progress, will include hot dogs, hamburgers and knishes. French fries are yet to come.

As we previously reported, the vernacular signage touting Hot Corn, Fried Shrimp and Shish-Ka-Bob have survived and are alive and on the inside at Ruby’s Bar and Grill. The charmingly hand-painted food and lettering surrounding the grill got a touch up and has been trimmed with recycled wood from the Boardwalk. The plastic tabletops have also been replaced with Boardwalk wood. See you there!

Ruby's Bar Coney Island

Last Call Protest Party at Ruby’s Bar, Coney Island Boardwalk, November 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

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May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

November 13, 2011: The End of Paul’s Daughter As We Know It–Will They Return?

December 16, 2010: Blast from the Past: LFO’s Summer Girls Music Video

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1959

1959: Paul's wife and daughter visit him on the Bowery. Photo © Tina Georgoulakos via Paul's Daughter Facebook

We’re thrilled to report that this afternoon, Tina Georgoulakos of Paul’s Daughter, formerly known as Gregory & Paul’s, signed an 8-year lease for her family’s restaurant on the Coney Island Boardwalk. “I’m happy because the Burger statues wanted to stay where they belonged,” she told ATZ wryly. “Now they will get a new sign.”

In October, Papa Burger, a fiberglass figure on the restaurant’s roof, sported a sign that said “Looking for a New Beach.” The 49-year old Mom-and-Pop had been evicted along with seven others by Zamperla, which runs Luna Park. In a surprising about-face, the amusement operator invited two of the businesses–Paul’s Daughter and Ruby’s Bar–to stay and negotiations have been going on for weeks.

Both Papa and Mama Burger and a mix of new and old hand-painted signage as well as a neon sign are expected to be part of the new Paul’s Daughter when it reopens in April 2012. Tina’s father, 82-year-old Paul “The Chief” Georgoulakos, the oldest operator on the Coney Island Boardwalk, will be back too. It appears that our habit of taking photos of “The Last French Fry” as a good luck charm worked two years in a row!

UPDATE December 12, 2011…Zamperla’s Boardwalk line-up for 2012 is now set. As we noted in the comments, Ruby’s Bar signed an 8-year lease, as did another Boardwalk veteran, the Lola Star Boutique. Tom’s of Prospect Heights will open a second restaurant on the Coney Island Boardwalk, at the corner of Stillwell where Nathan’s and Cha Cha’s were located. See “Coney Island 2012: What’s New on the Boardwalk” (ATZ, November 15, 2011) for details and renderings of the new stores, including Nathan’s, Brooklyn Beach Shop, Ruby’s and Paul’s Daughter, as well as the new Sky Coaster and other rides.

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November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

November 13, 2011: The End of Paul’s Daughter As We Know It–Will They Return?

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Alan Jackson

Video Shoot in Coney Island: Alan Jackson in front of Paul's Daughter, Coney Island Boardwalk. December 2, 2011. Photo © Eric Kowalsky. All Rights Reserved

Coney Island remains a popular spot for video and film shoots, even after the amusement parks have closed for the season. On Friday, Nashville came to Coney when country music singer-songwriter Alan Jackson strummed his guitar on the Boardwalk in front of Paul’s Daughter. Thanks to Coney Island photographer Eric Kowalsky for being on the scene and getting these great photos of the video shoot.

The name of the song Jackson was singing is privileged info, but we guess it’s from his upcoming album set for release in the Spring of 2012. The backdrop of the shuttered store and closed-down rides made us wonder if the tune is about the end of summer or perhaps the end of a love affair, as country songs often are. Jackson’s last video “Long Way to Go,” released this summer, is up for Great American Country’s Top 50 Videos of 2011. You can watch it on his YouTube channel.

Alan Jackson

Alan Jackson in front of Paul's Daughter, Coney Island. December 2, 2011. Photo © Eric Kowalsky. All Rights Reserved

If the video crew had come a month ago, before Paul’s Daughter’s signage was removed to make way for the new “vision” for the Boardwalk, they could have used a masterpiece of Americana as a backdrop, not just the few signs left behind. The restaurant formerly known as Gregory & Paul’s and its frequently photographed signage were featured in the 1999 music video “Summer Girls” by LFO. It’s sad to see Coney’s hand-painted signage, which has a quirky character and an authentic patina, being forced out by the powers that be. Will the Coney Island Boardwalk remain a magnet for video and film shoots when it’s mostly shiny and new and neon?

UPDATE January 14, 2012…

The video for Alan Jackson’s new single was released yesterday and it’s a beauty! Music Video: Alan Jackson’s So You Don’t Have to Love Me Anymore

Alan Jackson Music Video Shoot, Coney Island Boardwalk. December 2, 2011. Photo © Eric Kowalsky. All Rights Reserved

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January 13, 2012: Music Video: Alan Jackson’s So You Don’t Have to Love Me Anymore

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Paul

Paul Georgoulakos, 82, the oldest operator on the Coney Island Boardwalk, in front of the now vacant Paul's Daughter. The store was founded as Gregory & Paul's

On Friday, Paul Georgoulakos and his help began the sad task of removing the hand-painted vernacular signage from Paul’s Daughter’s storefront, which he co-founded on the Coney Island Boardwalk in 1962 as Gregory & Paul’s. It was heartbreaking to see the cavalcade of beloved characters and foods torn from their home on the Boardwalk: Mr Shrimp, Chiefito and Chiefita (the Nice N Sweet/Fluffy Cotton Candy Kids), Shish Kebab (“Made with Love”) and other enticements. Some of the signage has been here since the restaurant’s earliest days and was meticulously restored a couple of years ago. The restaurant equipment was also cleaned, wrapped and carted off to storage.

signs

Signage being removed from Paul's Daughter. November 11, 2011. Photo © Eric Kowalsky

We have to warn you that the set of photos taken today by Bruce Handy is very distressing to look at. Paul’s Daughter as we know it no longer exists. If redevelopment is hell, we have probably entered the tenth circle of the inferno. In Bruce’s Coney Island Photo Diary slide show, you’ll witness the facade of the Boardwalk icon gradually stripped down to ghost signage. The burger statues on the roof, which we wrote about in “Photo of the Day: Coney Island Americana Looking for New Beach” (ATZ, October 13, 2011) are expected to come down this week. Will somebody please make a video? It will be a suitable companion piece to the video of the Astroland Rocket being removed from the roof.

A new version of the iconic restaurant may or may not return to this spot, depending on how lease negotiations go with Zamperla USA. We’ll get to that in a minute and hope the possibility consoles you a little. There’s a rendering, which was shown at the AIA forum the other night–if you must see it now, scroll down. But first we’d like to pay our respects to the original Gregory & Paul’s, which became Paul’s Daughter in 2008. Here’s a photo taken in 2005 by James and Karla Murray from their celebrated book STORE FRONT- The Disappearing Face of New York. Today another legendary New York City store front has disappeared thanks to redevelopment and gentrification.

from STORE FRONT

Gregory & Paul's with Astroland Rocket on the roof photographed in 2005 for the book STORE FRONT- The Disappearing Face of New York. Photo © James and Karla Murray

The beloved seaside restaurant and its signage were featured in the 1999 music video “Summer Girls,” in which the band LFO danced on the boardwalk as well as on the roof in front of the Astroland Rocket. Taken as a whole, Paul’s store is a sublime example of the midway maxim “It’s the front of the show that gets the dough!” It’s a lesson that their new neighbor Coney Cones, which has a store front that would look at ease in Manhattan or Miami, but doesn’t stand out in Coney Island, is apparently unfamiliar with. Savvy restaurateurs are not necessarily successful Boardwalk concessionaires.

In 2012, Paul’s storefront would have been fifty years old and eligible for nomination to the National Register of Historic Places. (Yes, there are examples of roadside architecture on the Register.) Now that will never happen. Instead Paul’s, Ruby’s and the other Boardwalk businesses are required to renovate and pay the high cost of the rehab–reportedly half a million to a million dollars–if they want to be part of the new Coney Island. Here’s our flickr slide show of photos of Paul’s Daughter that we’ve taken over the past few years.

The removal of the signage does not necessarily spell the end of Paul’s Daughter in Coney Island, since Zamperla recently did an about-face from last year’s evictions and offered eight-year leases to Boardwalk favorites Paul’s Daughter and Ruby’s Bar. Negotiations continue with the store owners and a decision is expected after Thanksgiving, perhaps sooner, ATZ has learned. A number of clauses in the leases, which we previously described as onerous, have caused the negotiations to be extended beyond the original November 14 deadline, according to the Coney Island Rumor Mill. “It could go either way,” is the phrase we keep hearing in reference to both Paul’s and Ruby’s.

The two Mom and Pops were offered leases after a Miami restaurateur pulled out of a $5 million dollar deal to redevelop the Boardwalk. According to the New York Post story by Rich Calder, Coney Cones co-owner Michele Merlo said business at his new store had been “very disappointing” because of the bad weather and told other Boardwalk vendors “they can’t make money off Zamperla’s existing lease offer.”

pauls

Will Paul's Daughter Be Back? Architectural rendering for the new Paul's Daughter shown at November 11 Coney Island Panel at AIA. Photo via Amusing the Zillion

At Friday night’s panel on the Future of the Coney Island Amusement Area at the AIA, we were surprised when Zamperla’s Valerio Ferrari showed slides of the business owners’ renderings for their proposed stores, despite the fact that leases have yet to be signed with some of them. We hope this is a sign that Zamperla is motivated to negotiate a fair lease deal with the Mom and Pop businesses. As we wrote last month:

Each of the Boardwalk Mom and Pops has been paying $100,000 per year rent, plus a $10,000 surcharge initiated this year to help keep the Boardwalk restrooms open later and for sanitation and fireworks. Believe it or not, $100,000 is also the base rent that CAI/Zamperla USA pays annually to the City. In addition, they also pay a small percentage of the gross receipts. For example, ten percent of gross receipts over $7 million. According to the NYC Economic Development Corporation’s lease with CAI (which ATZ obtained last year through the Freedom of Information Act), the City will receive 15% of the fixed rent paid by any subtenant. Zamperla gets to keep the other 85%. We think they have a pretty sweet deal with the City and should pass the sugar.

We were pleasantly surprised by the renderings for Ruby’s and Paul’s Daughter. The Boardwalk will not after all be rethemed as an orange-and-blue advertisement for Luna Park as previous drawings have suggested. Paul’s Daughters’ rendering for their proposed store shows the spruced up Burger People on the roof and what appears to be new hand-painted signage along the bottom. Stay tuned for our report on the AIA panel and the renderings of the other Boardwalk businesses.

From Zamperla's Slide Show at AIA Panel: An early rendering of 'Phase III: Improving the Coney Island Boardwalk' shows Luna Park's themeing applied to Coney Cones and Paul's Daughter. Photo via Amusingthezillion.com

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October 8, 2011: Photo of the Day: “The Chief” of the Coney Island Boardwalk

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