signage | Amusing the Zillion

Posts Tagged ‘signage’

Signage: Fresh Crispy Popcorn, Candy Caramel Apples

Posted in Food, Photo of the Day, tagged Coney Island, Denny's Ice Cream, signage on March 12, 2011| 2 Comments »

http://www.flickr.com/photos/27469924@N06/5514450245/

Vintage Sign inside Denny's Ice Cream, Coney Island. February 28, 2011. Photo © Tricia Vita/me-myself-i via flickr

After Denny’s Ice Cream Shop opens in April, we’ll be sure to post a close-up of their to die-for pistachio-banana soft serve in a sugar cone. With sprinkles on top! For now, here’s a vintage hand-painted sign that we just happened to see for the first time the other day. Passing by the Surf Avenue store, we found the metal shutter open a smidgen and called out a hello. Denny’s owner Dennis Corines rolled up the gate and invited us inside, where he and a helper were busy getting ready for the season’s opening day.

Denny has owned and operated the ice cream shop for 33 years, but it turns out the sign has been there even longer. How long? One Coney Islander tells ATZ that it was painted 40 years ago by Alex and Ethel Cohen, a couple whose first sign-painting shop was across from P.S. 239, now Mark Twain Junior High. The husband’s job was the lettering, the wife did the art. So much of Coney Island’s vernacular signage has been destroyed or is endangered by redevelopment, we’re happy to discover one sign that is safe and given pride of place.

Denny’s Ice Cream, 1212 Surf Avenue near Stillwell, Coney Island. 718-266-9371

Photo Album: Requiem for Coney Island’s Shoot Out the Star

Posted in Amusement Game, Photo Album, Redevelopment, tagged Creative Time, Henderson Building, Shoot out the Star, shooting gallery, signage, Steve Powers, Thor Equities on October 28, 2010| Leave a Comment »

Out the Star. October 15, 2010. Photo © Tricia Vita/me-myself-i via flickr

Somebody swiped “The Star” from the Shoot Out the Star sign on Thor Equities-owned Henderson Building, exposing an earlier version of the signage. We’re glad they did. At least it won’t be destroyed with the rest of the building.

Following the fortunes of Shoot Out the Star on Coney Island’s Stillwell Avenue is one of our longtime obsessions. One year ago this week, the game was open for business. After cutting up jackpots with the operator and helping him call people in to play, ATZ posted “Coney Island’s Shoot Out the Star Still Open… Players Wanted!” Coney’s rides and the rest of the games were closed by Columbus Day as usual, but the shooting gallery was open almost every day. CB, who ran the game for Slim, kept it open year round. We’re told that Shoot Out the Star was in operation at the Henderson for about 20 years.

Shoot out the Star--Players Wanted! Photo © Tricia Vita/me-myself-i via flickr

One year ago: Shoot out the Star--Players Wanted! October 30, 2009. Photo © Tricia Vita/me-myself-i via flickr

On the day of my visit, CB wasn’t looking any further ahead than the next couple of days. In fact, the operator was locked out a few weeks later by Thor and never opened again. When spring came, CB found a hole around the corner on the Bowery. Shoot Out the Star remained shuttered for the 2010 season though it was “liberated” on Memorial Day Weekend by a couple of guys. We snapped a few photos, careful not to capture their faces. As far as we know, these are the last images of Shoot Out the Star in operation. It was the shooting gallery’s last hurrah. Along with Faber’s Fascination, Shoot Out the Star was among a handful of year-round amusement destinations in Coney Island. Now both are gone.

Last Hurrah: Shoot Out the Star. May 29, 2010. Photo © Tricia Vita/me-myself-i via flickr

As ATZ reported previously, the City issued a demolition permit for the former Henderson Music Hall, which has undergone asbestos abatement and is now surrounded by demolition scaffolding. The Shoot Out the Star sign above the awning is still intact, awaiting its fate. In May, NY1 did an interview with Joe Sitt in which he claimed the buildings were “horrible rundown relics.” According to the reporter “Sitt said he’ll re-use the vintage signs in a more modern setting.” After seeing the Fascination sign on the Henderson cannibalized by a tenant and the Surf Hotel sign offered to a bystander, we’re skeptical about ever seeing this historic signage again.

Last Hurrah: The Star. May 29, 2010. Photo © Tricia Vita/me-myself-i via flickr

Shoot out the Star’s iconic signage is the work of Dreamland Artist Club founder Steve Powers, who also painted the Cyclone roller coaster seats, the Coney Island Museum steps, and the Bump Your Ass Off sign for the Eldorado. In 2003, Powers teamed up with Creative Time, the non-profit public art agency, to bring artists to Coney Island to create new signage for the stands along Jones Walk and the Bowery. The first year’s funding was $80,000. When the murals and signage debuted in June 2004, Powers told the Times: “A large percentage of them will be up forever.”

Last month, when we realized the Henderson signage was endangered, we urged Powers and Creative Time to come out to Coney and rescue their work! Don’t the signs actually belong to Creative Time? Haven’t heard back. We hope “The Star” found a good home.

Lettering on Thor Equities banner Dwarfs Shoot out the Star. Photo © Tricia Vita/me-myself-i via flickr

Lettering on Thor Equities banner Dwarfs Shoot out the Star. January 1, 2009. Photo © Tricia Vita/me-myself-i via flickr

Saved or Not? Signs from Coney Island’s Henderson Building

Posted in art, historic preservation, tagged Creative Time, Faber's Fascination, Henderson Building, Joe Sitt, Shoot out the Star, signage, Steve Powers, Surf Hotel, Thor Equities on September 29, 2010| 5 Comments »

Saved? Surf Hotel's Vintage Signage. September 24, 2010. Photo © Anonymouse-deux via Amusing the Zillion

Saved? Surf Hotel's Original Hand-Painted Glass Signage. September 24, 2010. Photo © Anonymouse-deux via Amusing the Zillion

In an interview with NY1 in May, Thor Equities CEO Joe Sitt talked about his redevelopment plans for Coney Island and the Surf Avenue buildings he plans to raze: “Every one of these buildings is just horrible, rundown relics with nothing exciting about them. I hate to say it, but the great buildings of Coney Island disappeared 80 years ago,” said Sitt.

What caught our eye in this four-month-old news story was not Sitt’s mischaracterization of the historic properties (please take a look at what the Henderson Building and Stillwell looked like before Sitt bought and blighted them), but what the real estate speculator had to say about the now endangered signs. According to NY1, “Sitt says he’ll re-use the vintage signs in a more modern setting.”

Faber's Fascination Sign Stripped of its Letters. Photo © Anonymouse-deux via Amusing the Zillion

Really? We hate to say it, but if Sitt is planning to re-use any signs, he’d better hurry up and save some. It’s already too late for Faber’s. As ATZ reported earlier this month, the light bulbs and letters of the fabulous 60-year-old Faber’s Fascination and Sportland signs were removed by the arcade’s most recent operator and offered for sale. The cannibalized metal signs remain on the facade because they couldn’t be removed before the tenant had to vacate the property. You can see the Faber’s Fascination sign lit up for the last time and the letters being removed in this video by historian Charles Denson.

Last Night at Faber's Fascination. Henderson Building, Coney Island. Sept. 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

It’s too bad Joe Sitt didn’t recognize that Faber’s signage was a valuable piece of Americana worth saving and re-purposing. In a similar situation, another New York City real estate developer, the Durst Organization, did a much better job. Durst saved the Peep-O-Rama sign from the last peep show in Times Square when they demolished the building it occupied to make way for the Bank of America Tower. Vanishing New York recently featured the story of the neon sign’s restoration and return to Times Square, where the sign lights up the visitors center. Reading the story made us think of the Faber’s sign and wish it could have enjoyed a similar fate. As we noted in a comment on the VNY post: The reference to the Times reporter asking if a case could be made for preserving Peep-O-Rama or its facade for Times Square posterity, and not receiving a reply from Landmarks, the NYHS or the Mayor’s office is telling. There seems to be very little official appreciation for signage. Basically they leave it up to the building owners to do as they please.

Lettering from Faber's Fascination. Photo © Anonymouse-deux via Amusing the Zillion

In last week’s “Demolition in Progress! Coney Island’s Surf Hotel in Henderson Building,” ATZ wrote: “We’re told that the original Surf Hotel sign pictured above was removed, though its fate remains unknown. Was it saved, scavenged or thrown out with the windows?” Since then ATZ has received messages and comments that the “Sign is Saved!” as in saved from demolition.

On Friday morning a tipster wrote: “I am here at the building now. I saw the Surf Hotel sign inside a door on the east side of the building resting on the floor leaning against the wall. They are back working on the west side on a ladder cleaning up under the vacant windows. One of the workers was showing me how heavy the sign is and asked it I wanted to take it. The supervisor said we should call the owner about the sign.”

No one has been working in the Henderson Building this week. Is the sign still there or has it walked away? ATZ calls upon Joe Sitt to donate the Henderson signage to the Coney Island Museum or the Coney Island History Project, where these historic artifacts can be viewed by the public.

On the Henderson Building: The original frame that held the Surf Hotel sign. September 24, 2010. Photo © Anonymouse-deux via Amusing the Zillion

On the Stillwell side of the Henderson Building: Shoot out the Star’s iconic signage is endangered. It’s the work of Dreamland Artist Club founder Steve Powers, who also painted the Cyclone roller coaster seats, the Coney Island Museum steps, and the Bump Your Ass Off sign for the Eldorado. In 2003, Powers teamed up with Creative Time, the non-profit public art agency, to bring artists to Coney Island to create new signage for the stands along Jones Walk and the Bowery. The first year’s funding was $80,000. When the murals and signage debuted in June 2004, Powers told the Times: “A large percentage of them will be up forever.” Thor Equities has already removed the game signage on the Bowery side of the Henderson. We suggest that Powers and Creative Time come out to Coney and rescue their work! Don’t the signs actually belong to Creative Time? Last spring, a Dreamland Artist Club mural estimated to be worth $250,000 was destroyed when Feltman’s kitchen building was demolished by the City to make way for Luna Park.

Henderson Building: Thor Equities banner dwarfs shuttered Shoot out the Star. Photo © Tricia Vita//me-myself-i via flickr